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The Biggest Ever IPL is Here! JioStar is set to redefine sports streaming, bringing the IPL to a billion screens—connected TVs, mobiles, and telco packs. This season, cricket meets innovation at an unprecedented scale! https://bit.ly/4hGpcqk

An IPL Like Never Before! From MS Dhoni to Virat Kohli, the biggest stars are ready to shine, and JioStar is ensuring fans don’t miss a moment. The grandest spectacle in cricket is about to get even bigger! Read more: http://bit.ly/4bNABmJ

Champions set their own limits! And then at times, they go well past those limits. While plaudits must flow to the Men in Blue, there is an incredible team which takes their play to 'play'. To serve fans and grown fandom is a mission which the team at #JioStar believes in... and these records are an outcome of that "Believe". https://lnkd.in/d4DdyKR6 International Cricket Council #StarSports #JioHotstar

"Why do we serve many fans as one, and not one fan as many?" On Day 1 of SportNXT, Sanjog Gupta, CEO Sports, JioStar, delivered a powerful insight on the evolution of cricket fandom in India. Rather than treating fans as a single entity, the industry must recognise distinct audience segments- each with unique motivations, viewing habits, and cultural identities. 🗓️ A key takeaway for Day 2: Sports must evolve with their fans, delivering personalised experiences that truly resonate. 🔗 Agenda ➡️ https://lnkd.in/g25a_x_s #SportNXT #fanengagement #cricket #sportsmarketing

Holi Ke Rang, Na Kar Berang – A Call for a Conscious Celebration Holi is a festival of joy, togetherness, and vibrant colours, but for many, it has lost its true essence. This year, COLORS is reclaiming the spirit of Holi with #HoliKeRangNaKarBerang—a campaign that urges everyone to celebrate responsibly. While the festival brings laughter and cheer, it has also seen instances where enthusiasm turns into discomfort—women stepping away due to harassment, reckless drinking leading to accidents, and excessive plastic waste harming the environment. COLORS calls for a Holi of happiness, respect, and mindfulness. Let’s make this Holi about lifting spirits, not breaking boundaries. Let’s celebrate with kindness at the heart of every splash of colour! Watch the video and join the movement. ✨  #COLORS #HoliKeRangNaKarBerang

Attention ladies and gentlemen, your weekends are about to be a laugh riot!   COLORS is ready to take you on a turbulent ride into the quirky world of aviation with its new sitcom, ‘Zyada Mat Udd’. So please fasten your sense of humour as we offer you hasi ka boarding pass starting 8th March at 11.00 pm only on COLORS ✈️ 😂 Kevin Vaz, Alok Jain, Sameer Gogate, Kaumudi Mahajan, Charuta Ambardekar Saoji, Vivek Srivastava, Manjit Sachdev #COLORS #ZyadaMatUdd #Hasikaboardingpass

The magic continues! ✨ This week, Star Plus leads the way with the TOP 6 shows ruling the charts, and our newest show, Jadu Teri Nazar, has made a grand entry at #4! A big thank you to our viewers for making this journey so special—your love keeps us shining! Kevin Vaz, Sumanta Bose, Deepak Chhabria, Shouvik Roy, Ajay Shrivastav, Pramod Dwivedi, Arnab Deb, Vivek Menon, Pankaj Choudhary #StarPlus #JaduTeriNazar #TopShows

A Hat-Trick of Wins for Colors Gujarati at the Phoenix OOH Awards! ✨ 🏆   We are thrilled to have bagged Gold in Entertainment & Media, Silver for Best Emerging Brand Campaign (Metro), and Bronze for Most Effective Use of Budget in OOH for the launch campaign of United State of Gujarat.   Kevin Vaz, Sumanta Bose, Vipul Nagar, Devang Parikh, Vishal Sharma #ColorsGujarati #PhoenixOOHAwards #UnitedStateOfGujarat

South India’s Love for TV is Stronger Than Ever!   With 95%+ penetration, regional television continues to thrive. At FICCI MEBC South 2025, industry leaders highlighted how:   1. TV remains the primary source of entertainment, driven by cultural loyalty. 2. Hyper-local content, reality shows & nostalgia-driven programming sustain engagement. 3. AI, smart TV integrations & second-screen experiences are redefining audience interactions. 4. Advertisers still favor TV for trust, reach & impact in regional markets.   As Krishnan Kutty (Head of Cluster, Entertainment (South) at JioStar) put it, “Television continues to be the dominant medium of entertainment in South India.” The key to staying ahead? Innovation, adaptation, and audience-first content strategies.   #JioStar #RegionalEntertainment #SouthIndia #Television #Advertising #Innovation

The FICCI Media & Entertainment Business Conclave (MEBC) South Connect 2025, held in Chennai, convened industry leaders to explore the future of India's media landscape, focusing on the convergence of regional and global media, aiming to drive growth and innovation within the sector.   Kevin Vaz, Chair of the FICCI Media & Entertainment Committee and CEO of JioStar's Entertainment Business, addressed the gathering, emphasizing television's enduring dominance, especially in southern states where local language content thrives.    He highlighted India's unique "AND" market, where traditional and digital media coexist harmoniously, emphasizing on the success of regional storytelling, noting how collaborations among local teams, talent, and producers have facilitated the national and global appeal of southern content. #JioStar #RegionalEntertainment #SouthIndia #ContentWithoutBorders