EmpowerMint reposted this
Building Premium Personal Brands to drive quality leads and impressions every month | 15+ Glowing Testimonials | LinkedIn Growth Strategist | Personal Branding Expert | Copywriter | Public Speaker
I've noticed this pattern lately. Even my clients fell into the trap. They observe certain 'big' creators with a large following and interaction with their (information-based/AI) content. And, influenced by the stats, they want me to use that content approach for their own content as well. But I deny doing so. Here's why: → I don't encourage Google-worthy content. Only publishing '7 sites to produce the greatest resumes' or '13 sites to sharpen your interview abilities' can increase reach, but what about leads and authenticity? → constantly sharing cheat sheets and tools can undermine your brand reputation. Your own stories and experiences are most important, → it does not differentiate you. Someone can easily increase their followers by copying-pasting your content. Understand that becoming a resource-sharing person will neither pay your bills nor will build your authority. To truly stand out with your Personal Brand, you must publish content that belongs to you. Blend in or stand out. The choice is yours. P.S. In what extent do you agree with me? Want to build your Personal Brand on LinkedIn that drives you quality > leads > visibility > impressions? Click on 'book an appointment' from my bio. #personalbranding