GetAWay Ice Cream & Desserts

We’re thrilled to announce the grand opening of our 7th store. Get-A-Way is now in Nagpur! 🍦✨ Join us as we bring you guilt-free sundaes, protein rich shakes & much more. Find us at : Shop No G-1, Plot no 265/A, Laxminagar, Nagpur, Maharashtra 440010 We're open until midnight. From zero sugar delights to low-cal treats, we’ve got something for everyone. And every scoop is crafted with love, just for you. 💖 #d2c #startupindia #icecreambrands #offline #retailstores

Meet the oh-so-sweet team behind Get-A-Way! 🍨 The maker, the marketeer, Malaika, the man & the MVP 💫 Get-A-Way started in our mother’s kitchen in 2019, when we asked her to whip us a healthier option to satiate our sugar cravings. We couldn't wait to share this with the world. And we've come a longggg wayyy since! From high protein treats to delectable cheesecakes , from neighbourhood customers to serving customers in 40+ cities, from our kitchen to your home! We just want to say big THANK YOU to everyone for this incredible journey. The guilt-free revolution has just begun 💪 Jash Shah 🍦Jimmy Shah Vishal Jindal Kaushik Roy Pashmi Shah 🍦 #d2c #celebrityturnedinvestor #startupstories #indianstartups #fnb

Insider Scoop : A few months ago, we were sitting at Blinkit's HQ and deep diving into what's the next product we can build which is impulse led as well as guilt-free. So we took the old-school cassata and turned it into a modern-day Chocolate layered cassata with 50% Less Sugar! It's been slightly more than a month since we've exclusively launched on Blinkit and we're so stoked by all the love we've received for this product. Special thanks to Albinder Dhindsa Banee Khurana Abhishek Bansal Rajesh P. for making this happen 🤍 Jash Shah 🍦Pashmi Shah 🍦Jimmy Shah Vishal Jindal Kaushik Roy #d2c #startupstories #quickcommerce #blinkit

A revolutionary. A visionary. A people's person. This definitely feels like a personal loss. Thank you for inspiring us and showing us the path of remarkable kindness that can help achieve anything in life. You will forever remain in our hearts 🤍 #RatanTata

A few weeks ago, we paid a surprise visit to our store in Panjim,Goa. For the first time, all 3 co-founders together at our first ever store! What in fact surprised us : Meeting our regular customers who felt like fam, the ones who pop in for their weekly Blueberry Sundae, the group of friends who want to try a new flavour every Friday, a couple who's post dinner treat is always from our store! Our ever-smiling staff: working hard to bring good ice cream to so many people. Good vibes only! The oh-so-good Sundaes, we're really contemplating should we bring them to all cities ? 😏 If you happen to be in Goa, let us know and a FREE SCOOP* is on us :) Jash Shah 🍦Jimmy Shah Pashmi Shah 🍦 #startups #icecreamparlours #d2c #dessertstartups

This is the most common question asked by all our customers : How do we make our ice creams & desserts healthy? 1. The magic sweetener : Erythritol 🍨 After multiple trials in 2018, we realised the best suited sweetener which was zero calorie and didn't leave any bitter after taste was Erythritol. This is by far the best replacement which helps us make our products with zero added sugar. 2. Wheyyy to go 💪 Protein has been the mainstay macro for longevity & building a stronger body. We bumped up the protein in all our ice creams by adding whey protein, so each serve can give you 10-14g protein. A major win-win! 3.Carbs & Calories 📉 The lower the better, isn't it! We swapped milk for cream in our keto ice creams & cheesecakes to give you ultra-low carb treats. With 50% Lower Calories, we've ensured that you are able to stay within your daily calorie deficit. #startup #healthyicecream #healthydessert #d2c #goodforyou

It's the start of a new week & we'd love to know you a little more.

The Psychology of Cravings: Why We Love Ice Cream and Desserts: Have you ever found yourself staring at the fridge, dreaming of a scoop of Ice Cream or a piece of Gulab jamun? We've all been there. Those intense cravings for sweets can be a real challenge to resist, but have you ever wondered why they happen?  Let's dive into the psychology of cravings and the irresistible allure of comfort foods. Cravings & The Brain: A Love Story Dopamine Rush: When we indulge in treats like ice cream, sweets, desserts, our brains release dopamine, a hormone associated with pleasure and reward. This "feel-good" Hormone makes us crave these experiences again and again. Memory and Associations: Desserts often become linked to positive memories, such as birthdays or festive celebrations. This emotional connection can trigger cravings when we're feeling nostalgic or seeking comfort. Texture and Temperature: The creamy texture and cool temperature of ice cream and desserts can be soothing and satisfying, providing a multi-sensory experience. Comfort Foods: More Than Just Calories Stress Relief: In times of stress, our bodies crave foods that are high in carbohydrates and fat, as these nutrients can help regulate mood and reduce cortisol levels. Nostalgia and Security: Comfort foods often remind us of childhood or simpler times, evoking feelings of security and belonging. Cultural Significance: Many sweets hold cultural significance and are associated with traditions and celebrations. This can make them even more appealing. While it's okay to enjoy your favorite treats occasionally, it's important to maintain a balanced diet and lifestyle. Here are some tips for mindful indulgence: Portion Control: Be mindful of serving sizes to avoid overeating. Quality Over Quantity: Opt for homemade or high-quality desserts made with natural ingredients. Balance Your Diet: Ensure your overall diet is nutritious and includes a variety of fruits, vegetables, and whole grains. Listen to Your Body: Pay attention to your hunger and fullness cues to avoid emotional eating. So, the next time you find yourself craving a sweet treat, don't feel guilty. It's a natural part of being human. Instead, try to understand the underlying reasons for your craving and find healthier ways to satisfy it. Perhaps you could indulge in a small portion of your favorite dessert or explore healthier alternatives, like frozen yogurt or fruit-infused water. Remember, it's all about balance and moderation. Have you ever had a particularly memorable craving? Share your experiences in the comments below! Jash Shah 🍦Pashmi Shah 🍦

5 years of Indulgence😋 5 years of Guilt-free Living🤩 5 years of Unique Flavours🤤 5 years to High-Protein Ice Creams 5 years of Get-A-Way 🙌🏻 Yesss, you read it right! 👉🏻 Get-A-Way just turned 5 🖐️ And here are 5 key things we learnt in our journey: 1. Understanding Consumer Preferences is Key One of the most important lessons is the need to deeply understand the target audience's preferences, in terms of dietary preferences (keto, vegan, low cal, high protein), the Indian flavour palate which is region specific and evolved tastes year on year. 2. Quality Ingredients and Transparency Matter Using high-quality ingredients and to be able to clearly communicate this on packaging is what customers deserve. 3. Branding and Storytelling are Powerful Tools Consumers are drawn to brands that have a relatable mission and values. We have always stayed true to our roots & our humble beginnings in our mother's kitchen and use our packaging be it the tubs, carry bags to tell our story to our customers. 4.Distribution and Logistics are Critical for D2C Success The biggest challenge to starting an ice cream brand and making it national was the cold-chain logistics. However, over the years we've been able to slowly & steadily crack this piece for our homegrown brand and ensuring we maintain the integrity of the product. 5.Leveraging Social Media for Growth Social media platforms are powerful tools for new age brands like ours to build a community, engage with customers, and thereby drive sales. Jash Shah 🍦Jimmy Shah Pashmi Shah 🍦Vishal Jindal Kaushik Roy #D2C #startupstories #icecreambrands #consumptionstory #indianstartups