Good Ads Matter

India’s First Ever Ad Film Producers’ Roundtable by Good Ads Matter | Presented by Purpose Studios 𝗪𝗮𝘁𝗰𝗵 𝗶𝘁 𝗵𝗲𝗿𝗲: https://lnkd.in/dxrqxjvz The first season of our Roundtable invites the Top 1% of the Indian advertising landscape to share anecdotes, experiences, secrets and simply the most fun time together, in a brutally honest conversation with each other. Meet some of the finest Producers in the industry today as they dive deep into the nuances involved in producing a Good Ad, the pushbacks, the breakthroughs, balancing costs and creativity, and everything in between that goes in the process. Producers: anand menon, Billoo Sandhu, Cyrus Pagdiwala, Dharam Valia, Khalil Bachooali, Priyanka Bangia, sneha iype and Swadha Shetty Moderator: Rajesh Ramaswamy (Ramsam) Subscribe to our YouTube channel to stay updated on the last panel of Season 1! #GoodAdsMatter #GoodAdsMatterRoundtableSeason1

Don’t miss out on this artistic genius that will brighten your Sun-day! #GoodAdsMatter To shine a light on Artipelag's "I Follow the Sun" exhibition in Sweden, Sweet designed a striking OOH campaign inspired by the way sunflowers move in line with the sun! The exhibition portrayed different symbolic portrayals of sunflowers by Nordic artists–in paintings, sculptures, and photographs, dating from 1889 to date. The sunflower’s natural movement to the sun inspired this interactive design for the OOH. A brilliant display of creativity that is sure to make your day—or night. Are you still following? 𝗣𝗿𝗼𝗱𝘂𝗰𝗲𝗿𝘀' 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝗼𝘂𝘁 𝗻𝗼𝘄! 𝗪𝗮𝘁𝗰𝗵 𝗶𝘁 𝗵𝗲𝗿𝗲: https://lnkd.in/dX_JnmUg Country: Sweden Year: 2024 Brand: Artipelag Agency: Sweet Creatives Executive Creative Director: Daniel Rösth ™ Art Director: Linnéa Liljedahl 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! ––––––––––––––––––––– 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟲𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 -  https://lnkd.in/dg3JEGpK #GoodAdsMatterRoundtableSeason1 #Creativity #Photography #OOH #Marketing #Advertising #Branding #PurposeStudios #PursuePurpose

Not every fall is an accident. #GoodAdsMatter In Brazil, domestic violence remains a critical issue, with 29 women being assaulted every hour. Just days ago, Instituto Nós Por Elas, a Brazilian organisation championing gender justice, unveiled captivating, or perhaps more fittingly, enslaving, visuals—as part of their powerful domestic violence awareness campaign. These striking visuals juxtapose the harsh reality of an abuser's punch with the common excuses women use for their injuries—like tripping over a rug or slipping in the bathroom—all because they fear abusers won't face any consequence. The campaign draws attention to the Maria da Penha Law (2006) that establishes criminal sanctions and stricter sentences against offenders, as well as other prevention methods in cities, such as special police bodies and shelters for women. On the fifth anniversary of the law in August 2011, the National Council of Justice in Brazil reported encouraging outcomes: over 331,000 prosecutions, 110,000 final judgments, and close to two million calls made to the Women's Service Center. This campaign has uncovered the truths that are often slid under the rug, while serving as a powerful, and more importantly, consequential, voice for victims of domestic abuse. 𝗣𝗿𝗼𝗱𝘂𝗰𝗲𝗿𝘀' 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝗼𝘂𝘁 𝗻𝗼𝘄! 𝗪𝗮𝘁𝗰𝗵 𝗶𝘁 𝗵𝗲𝗿𝗲: https://lnkd.in/duw2wfW5 Country: Brazil Year: 2024 Organisation: Instituto Nós Por Elas Advertising Agency: FiELDS360  Production Company: Instituto Nós Por Elas Chairman: Sidney Campos CEO: Ruskaya Zanini Copywriter: Carlos Grillo & Paulo Laporta Art Director: Paulo Laporta Digital Art: Paulo Laporta Operations Director: Viviane Miranda Account Manager: Natasha Winnik 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! ––––––––––––––––––––– 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟲𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 -  https://lnkd.in/dg3JEGpK #GoodAdsMatterRoundtableSeason1 #Creativity #Photography #OOH #Marketing #Advertising #Branding #PurposeStudios #PursuePurpose 

Remember when you turned the living room into a fortress of pillows and furniture? #GoodAdsMatter As kids, we were little mechanics, crafting experimental creations from whatever we could find. Our imaginations ran wild, leaving both our play spaces and our parents in disarray. Before they knew it, we’d be off to our next adventure, leaving behind a trail of chaos for them to clean up. In 2018, Detsky Mir, the children’s goods retailer, cleverly tapped into this playful chaos with this campaign. The tongue-in-cheek humor of the narrative shines through with visuals like a motorcycle crafted from table fans and a rocket assembled from stacked kitchen furniture! Accompanied by a warning sign and a provoking copy, “Before it’s too late,” the campaign smartly highlights the creative chaos kids can unleash, nudging parents to shop smartly before their homes become playgrounds of invention. Instead of focusing on preventing the kids from being kids, the brand shifted the spotlight to the parents—the real unsung heroes dealing with the aftermath of those imaginative messes. They turned their struggles into a clever and relatable marketing strategy! 𝗣𝗿𝗼𝗱𝘂𝗰𝗲𝗿𝘀' 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝗼𝘂𝘁 𝗻𝗼𝘄! 𝗪𝗮𝘁𝗰𝗵 𝗶𝘁 𝗵𝗲𝗿𝗲: https://lnkd.in/duw2wfW5 Country: Russia Year: 2018 Brand: detsky mir Agency: MullenLowe Global General Creative Director: Eugene Radewych Creative Group Head: Maksym Artemenko Creative Group Head / Art Director: Artiom Gelvez Kostenko Creative Director: Mikhail Panteleev CGI / 3D: Agelkos Group Account Director: Boykova Masha Account Manager: Lera Danilina 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! ––––––––––––––––––––– 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟲𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 -  https://lnkd.in/dg3JEGpK #GoodAdsMatterRoundtableSeason1 #Creativity #Photography #OOH #Marketing #Advertising #Branding #PurposeStudios #PursuePurpose

War or home? Or is it a war for home? #GoodAdsMatter Despite being a stable economy for over a decade, thousands of Paraguayan families live without decent housing. TECHO, an organisation fighting poverty, collaborated with photojournalist Rodrigo Abd, two-time Pulitzer Prize winner (2013 and 2023) to document the unsettling settlements where people reside. This awareness campaign was launched just recently, with the photos being displayed on the streets of Asunción, converting the city into a photo gallery for the citizens to witness. The alarming visuals invite people to peek into the harsh reality of these poverty-stricken families, living without basic services under unsafe housing that almost resembles the aftermath of a war. The fitting copy–“War or Home?”–strikes just the right chord and conveys a strong message about the crisis at hand. We often get so used to these informal settlements that they fade into the background. This campaign shines a light on the issue, making us question whether anyone should have to live as if they’re fighting a battle every single day. 𝗣𝗿𝗼𝗱𝘂𝗰𝗲𝗿𝘀' 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝗼𝘂𝘁 𝗻𝗼𝘄! 𝗪𝗮𝘁𝗰𝗵 𝗶𝘁 𝗵𝗲𝗿𝗲: https://lnkd.in/dX_JnmUg Country: Paraguay Year: 2024 Organisation: TECHO Agency: ONIRIA\TBWA General Creative Director: Camilo Guanes Creative Director: Manuel Rolón Creativity: Marcelo Márquez, Abel Lesme, & Guadalupe Candia Art Director: Nathalie Pera Design: Jorge Memmel Account Management: Yamile Miserlian Project Manager: Tamara Toñánez, Luciana Careaga, Santiago G. & Alejandra Vuyk Production Team: Michael Kennedy & Rebecca Godoy Orué Media Director: Héctor Araujo Media Executive: Matias Busto Digital Team: Milner Ayala & Ara Miranda Outdoor photography: Rodrigo Abd Producer: Synchro DP: Diego Benítez Producer: Make Peña Careaga 1AC: Luis Aveiro Gaffer: Emilio Ojeda Sound: Eduardo Escalante Edit: Juan Zelada 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! ––––––––––––––––––––– 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟲𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 -  https://lnkd.in/dg3JEGpK #GoodAdsMatterRoundtableSeason1 #Creativity #Photography #OOH #Marketing #Advertising #Branding #PurposeStudios #PursuePurpose

If you aren’t familiar with the famous series of Dutch commercials for Centraal Beheer, an insurance company based in the Netherlands, you are about to be blown away. #GoodAdsMatter Their humour and visual storytelling has consistently hit the mark since the campaign’s introduction in 1985. Their slogan, “Even Apeldoorn Bellen”, which loosely translates to “Just call us”, is a famous tagline in the Netherlands, and appears in each of their commercials—usually after the protagonist is wound up in serious trouble. If you are watching one of their ads, you know something very unfortunate but funny is going to happen. This ad, titled “Commercial Feest”, is no different. It starts as a surprise office party for an old employee, who hardly sees the need for it, but when his colleague starts stripping for him, he is rather into it! Turns out, the party is at the fire department and the music he is dancing to, is in perfect sync with an actual fire alarm! This campaign will never fail to crack you up and unlock fears you didn’t know you had. Let us know what you think! 𝗣𝗿𝗼𝗱𝘂𝗰𝗲𝗿𝘀' 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝗼𝘂𝘁 𝗻𝗼𝘄! 𝗪𝗮𝘁𝗰𝗵 𝗶𝘁 𝗵𝗲𝗿𝗲: https://lnkd.in/dMtUVn25 Country: Netherlands Year: 2015 Brand: Centraal Beheer Agency: DDB 𝗧𝗵𝗲 𝗳𝘂𝗹𝗹 𝗰𝗿𝗲𝗱𝗶𝘁𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗮𝗱 𝘄𝗶𝗹𝗹 𝗯𝗲 𝘂𝗽𝗱𝗮𝘁𝗲𝗱 𝘀𝗵𝗼𝗿𝘁𝗹𝘆. 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! ––––––––––––––––––––– 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟲𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 -  https://lnkd.in/dg3JEGpK #GoodAdsMatter #Marketing #Advertising #PurposeStudios #PursuePurpose

India’s First Ever Ad Film Producers’ Roundtable by Good Ads Matter | Presented by Purpose Studios 𝗪𝗮𝘁𝗰𝗵 𝗶𝘁 𝗵𝗲𝗿𝗲: https://lnkd.in/dxrqxjvz The first season of our Roundtable invites the Top 1% of the Indian advertising landscape to share anecdotes, experiences, secrets and simply the most fun time together, in a brutally honest conversation with each other. Meet some of the finest Producers in the industry today as they dive deep into the nuances involved in producing a Good Ad, the pushbacks, the breakthroughs, balancing costs and creativity, and everything in between that goes in the process. Producers: anand menon, Billoo Sandhu, Cyrus Pagdiwala, Dharam Valia, Khalil Bachooali, Priyanka Bangia, Sneha Iype and Swadha Shetty Moderator: Rajesh Ramaswamy (Ramsam) Subscribe to our YouTube channel to stay updated on the last panel of Season 1! #GoodAdsMatter #GoodAdsMatterRoundtableSeason1

Lürzer's Archive x Good Ads Matter There are only two things that can lull a sulking child–a mother’s embrace and a Happy Meal! McDonald’s has always been about creating priceless moments through the simplest joys of life. Their marketing strategies too, through the decades, have been congruous with their idea of happiness in the little things–weaving simple, everyday narrative that stay with us for years. This endearing campaign takes us back to our childhood–a bad haircut and height too short to get on our favourite amusement park ride–reminding us that a child’s tantrums are never unquenchable so long as there is McDonald’s. Fifteen years later, and we still relate to it even as adults. __ Lürzer's Archive commemorates a momentous milestone by curating the 40 greatest ads of the past 40 years. In collaboration with Good Ads Matter, we are meticulously selecting from our illustrious archive. Join us in this celebration of creativity and influence. Share your suggestions for potential inclusion in the publication by submitting them here: https://lnkd.in/dTjVdtcn __ Region: Hong Kong Year: 2009 Brand: McDonald's Agency: DDB Group Hong Kong Creative Directors: Frankie Fung & Asawim Phanichwatana Copywriter: Jeffry Gamble Art Director/Typographer: Kym Ma Illustrator: Winnie Chan Photographer: Patrick Yick #LuerzersArchive #GoodAdsMatter

When Coca-Cola converted the whole world into an ad! #GoodAdsMatter You’ve probably seen those quirky Coca-Cola logos outside local shops and mini-markets that aren’t quite “official”. Instead of fixing or suing them, Coca-Cola embraced indigenous creativity. Just recently, the brand popped off a clever move with its campaign, "Thanks for Coke-Creating", which validated countless versions of its logo through prominent OOH and print ads, customized cans, vending machines, and trucks. Partnering with these shops and celebrating their artwork was a smart way for Coca-Cola to acknowledge their role in shaping the brand’s cultural footprint. Bagging several Golds and Silvers at the Cannes Lions, the campaign connected with diverse audiences and kept the brand’s relevance in today’s world fizzing up to the brim! In a world where everyone leaves their mark, Coca-Cola shows that the best way to refresh a classic is to let others "Coke-create". Cheers to that! Watch the case study video of the campaign here: https://lnkd.in/er87gKGY 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟲𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 -  https://lnkd.in/dg3JEGpK Countries: Brazil, Mexico, Indonesia, Australia & USA Year: 2024 Brand: The Coca-Cola Company Agency: VML 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 Good Ads Matter, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 Purpose Studios. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! #GoodAdsMatterRoundtableSeason1 #Creativity #OOH #Photography #Marketing #Advertising #Branding #PurposeStudios #PursuePurpose

It’s amazing how one man’s dream is another man’s nightmare. #GoodAdsMatter We have heard how important sleep is for everyone—but here’s the twist. Purple Mattress, where even unwanted guests can’t resist its comfort. This hilarious ad, titled, “Don’t let your mattress steal your sleep”, follows two burglars who, while robbing a house, get distracted by a Purple mattress. Before they know it, they fall asleep and wake up snuggled next to two police officers, who couldn’t resist the comfort either! Not exactly the kind of wake-up call you would want in the morning. With its fun twist, the ad delivers a rock-solid message in the softest and cosiest way possible (pun intended). 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟲𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 -  https://lnkd.in/dg3JEGpK Year: 2018 Brand: Purple Mattress Agency: Little Big Engine 𝗧𝗵𝗲 𝗳𝘂𝗹𝗹 𝗰𝗿𝗲𝗱𝗶𝘁𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗮𝗱 𝘄𝗶𝗹𝗹 𝗯𝗲 𝘂𝗽𝗱𝗮𝘁𝗲𝗱 𝘀𝗵𝗼𝗿𝘁𝗹𝘆. 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 Good Ads Matter, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 Purpose Studios. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! ––––––––––––––––––––– 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://lnkd.in/dtrkzyaa #GoodAdsMatter #Marketing #Advertising #PurposeStudios #PursuePurpose #Humour