GreyMatters Communications & Consulting

At GreyMatters, development communication has been a central pillar of our work. For over 14 years, we have crafted impactful campaigns across diverse partnerships, driving smart narratives and strategies to amplify our messages effectively. Our collaboration with National Centre for Promotion of Employment for Disabled People (NCPEDP), India’s foremost disability rights organization, has been a meaningful part of this journey for the past three years. Together, we’ve worked to highlight key #disability issues in the public sphere, recognizing the need for nuanced communication and broad media visibility to engage audiences across the country. Recently, when Arman Ali, Executive Director of NCPEDP, traveled to #Thiruvananthapuram, we seized the opportunity to amplify the message of ensuring rightful representation for persons with disabilities in mainstream #politics. We are pleased to see Ali's major interview featuring in The New Indian Express, Kerala’s leading English daily. The New Indian Express | The Indian Express #GreyMattersClips #DisabilityRights #Advocacy

#GreyMattersClips Lights, camera, inclusion! 🎬🎥🍿 Starting this Friday, October 25, 2024, experience the debut of India's first public service awareness film on disability, 'Inclusive Bharat, Viksit Bharat'. Streaming across 1000 PVR Cinemas screens nationwide, this short film will spark crucial conversations about disability and inclusion, reaching over 10 million viewers. Don't miss this significant moment for change! The Times Of India covers: https://lnkd.in/dveGkXkK #AccessibleIndia #Disability #inclusion National Centre for Promotion of Employment for Disabled People | Arman Ali | PVR Limited Dr Navneet Anand | Pragya Lal Ranjan | Divyansh U.

Despite not clearing the civil services exam and growing up in the small town of Hajipur, Dr Navneet Anand’s determination to forge his own path never wavered. While conventional career options like becoming a PO, teacher, or joining an NGO were common at the time, he chose a different journey. After stints in journalism and the corporate world, the 2009 recession left him at a crossroads. Instead of succumbing to the setback of losing his job, he saw it as an opportunity to pursue his dream of working on a “broader canvas of communications.” This passion led to the birth of GreyMatters. Though Dr Anand initially feared for its survival, 14 years later, he looks back with immense gratitude for the support he received from family, colleagues, and the faith that carried him through. Ritika U. of Exchange4media shares the inspiring life journey of this JNU-trained professional, who remains deeply rooted in academics with a vision to shape the next generation of communication experts. https://lnkd.in/g4Wqbnqn #publicrelations #communications #inspiration Anurag Batra | Karan Bhatia Naina Jha | Pragya Lal Ranjan | Divyansh U. | Vigya Dwivedi | Madhu Gautam

📌Introducing our special podcast episode, where our Founder Director, Dr Navneet Anand, shares how GreyMatters navigated the journey to secure its registered trademark. In this insightful conversation, he also talks about the #ImagekiRaksha campaign and how the agency is adapting to the dynamic PR landscape. Dr Anand also shared that GreyMatters has introduced a free 5-hour social media training module designed for small businesses, offering actionable strategies for effective image management. Do watch it: https://lnkd.in/dJ26gAbw #publicrelations #brandmanagement #advocacy #podcast Naina Jha | Pragya Lal Ranjan | Vigya Dwivedi | Divyansh U. | Madhu Gautam

At GreyMatters, we spend considerable time in understanding the needs and nuance of journalists and this leads us to create pitches that are often compelling! Our Director Dr Navneet Anand says, "A unique narrative, rich in facts, is what captures a journalist's attention. Learn to see things from a journalist’s perspective and you won’t struggle." Our approach ensures every story stands out with relevance and impact. The PR Post by ADGULLY covers: #communications #publicrelations #advocacy #media #journalism Naina Jha | Pragya Lal Ranjan | Vigya Dwivedi | Divyansh U. | Madhu Gautam

Lights, Camera, Podcast! 🎥🎙️ We’re adding a new dimension to our podcast series, video episodes. First episode dropping soon. Catch every expression, every insight. Stay Tuned! #GreyMattersPodcast Dr Navneet Anand | Pragya Lal Ranjan | Naina Jha | Vigya Dwivedi | Madhu Gautam

#GreyMattersClips Disability must be integrated into mainstream politics to drive meaningful change in the disability narrative. With this view, NCPEDP, India’s leading disability rights organisation, has announced the formation of the country’s first Parliamentary Forum on Disability. This platform will encourage collaboration between MPs and stakeholders to prioritise disability rights in legislation and policy. The Forum will drive awareness through workshops, campaigns and advocate for inclusive policies. National Centre for Promotion of Employment for Disabled People | Arman Ali United News of India covers: https://lnkd.in/dcKP3QPk #disability #inclusion #awareness #communications Dr Navneet Anand | Pragya Lal Ranjan | Divyansh U.

#GreyMattersClips At the 8th Annual General Meeting of FSII - Federation of Seed Industry of India recently, Shri Surya Pratap Shahi, Agriculture Minister of Uttar Pradesh, led insightful discussions with key players in the agri-sector. The focus was on strengthening partnerships in agriculture R&D and advancing modern trade policies. The UP government announced plans for a 200-acre seed park in Lucknow, inviting private investments to support research and development in climate-resilient, high-yielding seed varieties. Minister Shahi emphasised that technology and collaboration are crucial to enhancing productivity and ensuring prosperity for farmers. Media Coverage 👇 #throwback #agriculture #sustainable #technology #agritech

#GreyMattersClips Stalwarts of the agri-sector, along with Shri Surya Pratap Shahi, Hon'ble Agriculture Minister of Uttar Pradesh, held a fruitful deliberation at the 8th Annual General Meeting of our partner FSII - Federation of Seed Industry of India, focusing on boosting collaborations in agriculture R&D and modern trade policies. The Minister also announced a 200-acre seed park in Lucknow, driving self-reliance in high-quality seeds. The Times Of India covers: https://lnkd.in/dWy6T8_7 #agriculture #farmers #technology #sustainableagriculture #agritech Raghavan Sampathkumar Dr Navneet Anand | Divyansh U. | Pragya Lal Ranjan | Naina Jha | Vigya Dwivedi

📢 #ImageKiRaksha - Coming Up Next! Strengthen your public image with our expert-led, exclusive 5-hour module on 'Image Building & Reputation Management.' 🎯 Special offer: Free social media training for Small & Medium Enterprises (SMEs) Get ready to enhance your online and offline presence. 📍To enroll, write to us at info@thegreymatters.in Learn more about us: www.thegreymatters.in #brandmanagement #publicrelations #publicadvocacy #communications #msme #smallindustries