Hero Electronix reposted this
Founder and CEO @ Qubo | Building India's Largest Smart Devices Business | Ex McKinsey | ex Partner EY Parthenon
**The Curious Case of Dashcams and Market Research** When we set out to launch Qubo’s dashcams in 2022, we did a bunch of focus groups on the need for the product and the result surprisingly was …that there was absolutely NO case for dashcams in India. Despite this, we trusted our gut and launched dashcams anyways …and within weeks they became our highest selling category!!! Now 250,000 dashcams later, it is easy to see “why” the category took off… unfortunately, videos like the ones below show how unruly drivers are in India and the need to have proof. PS: I don’t blame the research… it’s just very hard to predict consumer response to new categories… that’s why important to launch MVP quickly and test. https://lnkd.in/dpuhM6si #Innovation #TechTrends #Qubo #Dashcam #ThinkDifferent #smartdevices Qubo Ujjwal Munjal Nitin Dua Anup Cheruvathoor