Indian Outdoor Advertising Association (IOAA)

Flipkart’s latest campaign cleverly blends the magic of Diwali and Halloween: Daytime: “Diwali ka laddoo delivered in 10 minutes” Nighttime: “Halloween ka kaddu delivered in 10 minutes” It’s exciting to see how outdoor advertising is evolving, merging creativity with cultural relevance to create engaging, impactful experiences. The festive season is the perfect canvas for brands to think outside the box and make a statement with OOH. Double the celebration, double the creativity! GroupM OOH Solutions EssenceMediacom Flipkart #OOHAdvertising #CreativeCampaigns #FestiveSeason #OutdoorAds #DiwaliMeetsHalloween #Flipkart #Diwali2024 #OutdoorMedia #OOHMedia #OOHCreativeCamapign

We at the Indian Outdoor Advertising Association (IOAA) proudly organized a meaningful PR initiative for International Peace Day, participating in the global Essays for Peace movement. With the support of our dedicated OOH media owners, we illuminated over 50 digital screens across 10 cities in India with a glowing candle symbolizing peace and unity. This collaborative effort highlights our commitment to spreading hope and solidarity. We are grateful for the unity shown by the OOH sector and remain focused on our mission to make the Indian OOH industry eco-friendly and sustainable, with a goal of achieving net-zero emissions by 2030. Together, let’s continue to advocate for a brighter, more peaceful future! Pioneer Publicity Corporation Pvt. Ltd. Jagran New Media RoshanSpace Brandcom Pvt. Ltd. Laqshya Media Group WALLOP ADVERTISING PRIVATE LIMITED ASAAdvertising Network Media #InternationalPeaceDay #EssaysForPeace #IOAA #OutdoorAdvertising #Unity #Sustainability #OOH

The 'Happy to Queue' campaign by Coca-Cola transformed the mundane act of waiting into a refreshing delight at Andheri Cha Raja during Ganesh Utsav. With an iconic Coke bottle installation featuring mist fans, aromatic bubbles, and chilled Coke, festivalgoers got to beat the heat while adding joy to their festive spirit. A brilliant example of creativity in #OutdoorAdvertising that turns a simple queue into an unforgettable experience! This is what #ExperientialMarketing is all about. Kaushik Prasad The Coca-Cola Company sukesh nayak Ogilvy #CocaCola #HappyToQueue #ExperientialMarketing #CreativeCampaign #OutdoorAdvertising #OOHInnovation #FestivalVibes #GaneshUtsav #RefreshingMoments #BrandExperience #MarketingInnovation #BeatTheHeat #StayRefreshed #CreativeOOH #ConsumerDelight #InnovativeAdvertising

Standing tall at 16 feet, the iconic modak installation in Mumbai shines bright this Ganesh Chaturthi! Installed at the intersection of Chintamani Ganpati Mandal and Lal Bagh Cha Raja, this masterpiece is recognized by both the Asia and India Book of Records. Powered by Philips Lights, it beautifully merges tradition, cultural heritage, and modern technology. By illuminating this symbol of prosperity, Signify continues enriching lives and communities, bringing the best lighting technology to India. Here’s to celebrating festivals with innovation and light! Nikhil Gupta Philips Lighting #PhilipsLights #16FeetModak #GaneshChaturthi #LightingUpMumbai #TraditionMeetsInnovation #FestiveGlow #OOHAdvertising #OOHMedia #OOHInstallation #Festivevibe #Ganeshchaturthi #LargestModak #IconicModak2024

Havells launched an innovative campaign called "Safety Cha Deva" across Mumbai and Pune, using their Flame Retardant (HIL – High Insulation Resistance) wires to create a unique Ganesh idol. This fusion of creativity with tradition adds a new dimension to the Ganesh Chaturthi celebrations. During the festival, streets and homes are illuminated with various lights, making proper wiring essential to prevent electrical hazards. Havells' message of "wires that don't catch fire" resonates strongly with customers, emphasizing safety. Last year's "Havells Cha Deva" campaign went viral, and now "Safety Cha Deva" continues to set high standards in creative advertising. This year, in collaboration with Posterscope India, Havells used 45,000 meters of wire for 20-days campaign. Rohit Kapoor, Executive Vice President-Marketing at Havells India, said, "Ganesh Chaturthi is a time of joy. With our Safety Cha Deva campaign, we're celebrating while highlighting safety. Just as Lord Ganesha removes obstacles, Havells wires protect homes from electrical hazards. Havells India Ltd Rohit Kapoor Posterscope Imtiyaz Vilatra #SafetyChaDeva #Havells #OutdoorInnovation #OOHAdvertising #CreativeCampaign #GaneshChaturthi #FestiveCampaign #SafetyFirst #FlameRetardant #AdvertisingWithImpact #Mumbai #Pune #InnovationInOOH #TraditionMeetsSafety

Digital Outdoor Advertising is evolving to the next level! These stunning 360-degree AV screens at Istanbul Airport capture the attention of every traveler. With a perfect blend of movement, innovation, and visibility, your brand will never go unnoticed. #DigitalOOH #Innovation #BrandVisibility #DigitalScreens #AdvertisingAssociation #IndianOutdoorAdvertisingAssociation

Marshall Advertising in Tampa, Florida, demonstrated the immense potential of OOH with its creative approach. This innovative strategy not only captured attention but also significantly enhanced their brand presence. OOH advertising invites brands to recognize the exceptional value it offers. By investing thoughtfully and creatively, you can maximize your budget and connect with a wider audience, leaving a lasting impact. Elevate your brand with the unparalleled power of OOH! #OOHAdvertising #CreativeBranding #MaximizeImpact #MaximizeReach #InnovativeBranding #OutdoorImpact #MarshallAdvertising #AdvertisingAssociation #IndianOutdoorAdvertisingAssociation

Mr. Sunil Vasudeva's journey in the OOH advertising industry began over 50 years ago, and his tenure at Pioneer Publicity has been marked by relentless innovation. As a true visionary, he was among the first to adopt digital billboards in India, revolutionizing OOH advertising by transforming static displays into dynamic, engaging experiences. By 2015, under his leadership, Pioneer Publicity had installed over 100 DOOH screens across key urban centers, DMRC stations, and malls in North India. Pioneering once again, the company became the first to introduce 3D curve anamorphic screens in DMRC Metro stations. By 2020, Pioneer Publicity's billboards predominantly featured eco-friendly, energy-efficient lighting, reflecting a deep commitment to sustainability. Mr. Vasudeva's strategic vision, innovative mindset, and unwavering dedication have not only propelled Pioneer Publicity to the forefront of the industry but have also set new benchmarks for excellence. RoshanSpace Brandcom Pvt. Ltd. Publicis Groupe Pioneer Publicity Corporation Pvt. Ltd. #OOHPinnacleAward2024 #OOHHalloflegend #OOHAdvertising #DigitalBillboards #PioneerPublicity #InnovationInOOH #Sustainability #DOOH #AnamorphicScreens #IndustryLeader #AdvertisingExcellence #VisionaryLeadership #EcoFriendlyAdvertising #TransformingOOH #BillboardInnovation #SustainableAdvertising

With a remarkable career spanning decades in the Out-of-Home (OOH) advertising sector, Mr. Pramod Bhandula stands as a visionary leader at JC Decaux. Under his dynamic leadership, JC Decaux has achieved impressive milestones, transforming the urban advertising landscape. Mr. Bhandula's commitment to innovation is evident through JC Decaux’s cutting-edge digital solutions and sustainable advertising practices. His emphasis on integrating advanced technology and eco-friendly initiatives has not only set new benchmarks but also aligned with global trends towards sustainability. A champion of creative and impactful advertising, Mr. Bhandula continues to inspire his team and the industry at large. His dedication and forward-thinking approach ensure that JC Decaux remains at the forefront of OOH advertising, continually redefining the possibilities in the sector. Here's to Pramod Bhandula - an influential leader whose contributions are shaping the future of advertising. RoshanSpace Brandcom Pvt. Ltd. Publicis Groupe JCDecaux #HallofLegends #OOHPinnacleAwards2024 #OOHAwards #OOHAdvertising #Leadership #Innovation #DigitalTransformation #Sustainability #AdvertisingIndustry #CreativeAdvertising #Inspiration #JCDecaux #VisionaryLeader #ImpactfulAdvertising #FutureOfAdvertising #UrbanAdvertising #IndustryLeader

Pioneer Publicity Corporation Pvt. Ltd. has consistently set new benchmarks in creativity and reach. Over the years, they have not only expanded their footprint across the region but have also built a reputation for delivering high-quality results for clients across various industries. Their commitment to excellence and innovation has been the driving force behind their success, earning them numerous accolades and the trust of some of the biggest brands in the country. We proudly congratulate Pioneer Publicity on receiving the Gold Totem for North India in the Pinnacle OOH Powerhouse (Regional) category and the Rose Gold Totem in the Pinnacle OOH Super Powerhouse category. Here's to many more milestones and continued success! RoshanSpace Brandcom Pvt. Ltd. Publicis Groupe #PioneerPublicity #OOHAdvertising #GoldTotem #RoseGoldTotem #PinnacleAwards #AdvertisingExcellence #IndustryLeaders #CreativeSuccess #InnovationInOOH #BrandRecognition #Milestones #AdCampaigns #PioneeringSuccess #OOHPinnacleAwards2024