Isharya

✨Newness Alert! Introducing Play On: Jewels That Groove✨ Tune in to a world of play, where your jewellery comes alive at just a touch! Featuring symbolic motifs to express your most authentic self — wild, whimsical and true. Think shiny enamels, colour-blocked patterns and fidget-friendly charms with the promise of stackable style and endless fun. Turn on the day with Play!

VILLA ISHARYA: The Travel Edit's launch at our Lavelle Road store 📍 Last month, we launched our most travel-friendly collection to date and celebrated it at our Lavelle Road store in Bengaluru. We had the best time hosting the who’s who of the city and treating them to Mediterranean-inspired bites and VILLA ISHARYA’s wanderlust-inspired jewels. We are so grateful for everyone who joined us and made this special day a success. VILLA ISHARYA: The Travel Edit is a collection that transitions effortlessly from AM to PM and across all itineraries. It features bold gold pieces paired with sparkling crystals and resin-based melon-like beads in sublime colours like rose quartz, Russian emerald and amethyst to round off all your resort wear looks. 

A day in the life of our Head Of Design, kamya shah  “I wake up by 6.30 AM and get ready for my workout session that starts at 7 AM. It is usually a combination of Yoga and CrossFit and ends by 8 AM. Then without fail, I spend some time to myself in my happy place every day – my balcony. I spend 15-20 minutes taking slow breaths, admiring the gardens outside and collecting my thoughts for the day. I highly recommend this exercise to everyone because it helps me stay so focused and calm! I then grab a quick breakfast like poha or upma and leave for work by 9 AM. My favourite way to get and stay inspired for my designs is to observe everyone and everything around me throughout the day whether I'm travelling or working. I think inspiration is all around us. Either in form or texture or colour!   As soon as I get in to work around 10.30 AM, I check my emails and prepare my to-do list for the day. This helps me stay organised and prioritise my team’s tasks. This is usually followed by a design team huddle where we all get together to catch up on any roadblocks we’re facing and find solutions together. Once they disperse, there are more meetings lined up either with vendors or other internal teams. I get through them by 1.30 PM and break for lunch. I’m a healthy eater so my lunch usually consists of healthy home-cooked meals like roti and sabzi. My mom sends me lunch every day so I love that!   After lunch, I sit with Gauri (Tandon) to update her on the progress of collections where she shares her input on design and material. It’s always an incredibly creative brainstorming session. Next, I bring my team up to speed. My CAD team then incorporates the changes and moves the process along. The rest of my day is spent in one-on-one collaborative sessions with my team members where I sample the pieces that have come in from production or share my feedback on their work. Finally, when everyone’s left by 6 PM, I spend an hour sketching and engaging in creative work like innovating new designs and reworking old ones.    I leave the office around 7 PM and reach home an hour or two later. Once home, I make it a point to spend quality time with my family – having dinner, watching a movie or playing a board game together sans all the devices. And then by 10 PM, it’s time for bed!    What I love about my work the most is how dynamic it is and how it keeps me on my toes. There’s something new and exciting to look forward to every day!”   Scroll below to catch glimpses of her work day.

✨Making of the new Isharya logo✨ Isharya was founded to create fun and fabulous jewellery that one could wear every day, and not stash away in lockers. Inspired by Indian architecture and Mid-Century Surrealism, our design language is distinct, while the tone of voice is irreverent and humorous. As a brand, we plan to take a stronger stand to emphasise the use of jewellery for its fun quotient and self-expression, rather than the purely intrinsic value of the material. Through this exercise in identity, we have introduced bold strong elements in our new logo such as the PP Formula Extended font to emphasise the attitude of the brand as a rebellious young brand that has a clear stand, clear vision and clear design language. The elements support the language of the brand, highlighting its well-defined iconic shapes, and subtle ornamentation. The choice of a bold chunky squarish font in our logo is a deliberately unusual choice for a jewellery brand and serves to highlight its deviant and adventurous point of view, je ne sais quoi attitude, and playful approach. Our mood board for this logo included subjects like a young bratty heiress caught in the camera flashlights in opulent hotels, donning Isharya jewels and petting their Egyptian cats. We hope that this new direction allows the brand to express itself with more authenticity and strikes a chord with all those who resonate with its sassy irreverence.

This May, we marked the first anniversary of our flagship store at Lavelle Road, Bengaluru. We had the best time celebrating this milestone with a glamourous gathering complete with a menu of culinary delights, metallic glam décor and tons of new season jewellery. The event was hosted by the city’s two powerhouses, Niesa Kolakhe and Tamanna Tanweer Pasha and saw some of the city’s most stylish set swing by. Scroll down to see the highlights of the day. 

Our Chief Operating Officer, Amit Choudhary, takes us through the journey of Isharya stores and the thinking behind it: “When I first met Gauri (Tandon) she asked me to visit the store in Bandra. She sent me a Google Maps location on my phone. And I followed the GPS and I landed up somewhere near a milk booth. I was appalled by the location of the store. It was hardly visible and amidst other stores that did not resonate with the kind of jewellery we were offering. The store was in Bandra but not ideal for Isharya. It was not what I had visualised for the brand. With the belief in the strength of Product and Design and a focused vision in mind, I started the journey and presented my vision to Gauri. Once she was convinced, the first step was to take Isharya to the best malls across India. We needed the footfalls and our customers to see us. Getting visibility in a reputed mall was the best strategy to market the brand immediately. After a lot of effort, in 2018 we opened our first store on the 2nd floor of Select City Walk, Delhi. We made sure to build a strong in-store team of expert stylists who offer a curated shopping experience. We also ensured that the focus was on jewellery that you can touch and feel. It’s not locked away. It is accessible and screaming ‘come and try me’. This was a turning point in our brand journey because we started clocking in revenue worth 13-14Lacs (in select locations) which was a challenge in the early days. Our second store opened at DLF Emporio and the third one at DLF Promenade followed by our flagship store at Phoenix Palladium, Mumbai the same year. There was no looking back from there. Today we have eight stores across the country with many more in the pipeline. As a brand in the retail space, our conversion rate fluctuates between 60% - 65% and our repeat rate fluctuates between 40%-45% which is impressive by current industry standards. Our mission now is to make Isharya an omnichannel business and take it to Tier 2 and Tier 3 cities so that everyone in the country can experience high-quality luxury fashion jewellery.” Scroll down to see how our stores have evolved through the years. 

✨Jewellery Inspiration Incoming ✨ Have you ever wondered where your favourite celebrities get their accessories from? This is where! From Alia Bhatt to Babil Khan, we’ve listed below the pieces that were a hit with the A-listers this June. Explore the celebrities wearing ISHARYA below and get inspired! Alia Bhatt wears our Mini Gold Heart Studs from our Pret line, I For Isharya Link: https://lnkd.in/dctsp494 Sonakshi Sinha wears our Optic Layered Crystal Necklace from our Wild Things Collection. Link: https://lnkd.in/dkNU-eNc Kajol wears our Glimmer Mirror Hoops from our Modern Maharani 6 collection. Link: https://lnkd.in/dYhxybU5 Babil Khan wears our Perla Circle Necklace from our Isharya Everyday collection. Link: https://lnkd.in/duMWEFjE

Travelling somewhere? We’ve got just the jewels you need to add to your packing list!    Introducing VILLA ISHARYA – The Travel Edit. Think wanderlust-inspired jewels in a juicy colour palette that will turn the travel mode on. Meet the pieces that will be your passport to style for every destination and mood, whether you're strolling along sandy shores or dancing under the starlit sky.    “We’ve tried to give new meaning to travel-friendly jewellery with this collection that transitions well from AM to PM and across all itineraries. There are bold gold pieces dotted with sparkling crystals and resin-based melon-like beads in sublime colours like rose quartz, Russian emerald and amethyst to round off all your resort wear looks.” – Gauri Tandon, Co-founder, Isharya   Discover our latest collection now   https://lnkd.in/dZRZBWiR

I For Isharya launch at our Palladium store 📍 To celebrate the launch of our Pret-line, I For Isharya, we hosted an evening filled with sparkling conversations, sumptuous eats, stunning designs and memorable moments. Hosted by Hello Magazine’s Stylist & Beauty Editor, Anushree Sardesai, this event brought together the city’s most stylish girls. Our latest Pret collection features adaptable accessories that go beyond basic and level up your look. From sunrise selfies to sunset soirées, our do-it-all jewels are here to elevate every version of you. Explore the collection now! https://lnkd.in/d3N_Th2n Oona Dhabhar Revika Toshniwal Varsha K Nair Simran Khera

Introducing 'I For Isharya' – where trusty staples meet sass. With our new Pret collection, adaptable accessories go beyond basic and level up your look. From sunrise selfies to sunset soirées, let our do-it-all jewels style and elevate every version of you. Get insta-chic and #HackYourStack, the lazy girl way.