Crafting meaningful impact as a marketer often means turning unconventional briefs into winning insights. Sometimes, it's about digging deeper, pulling insights that connect with audiences. That’s how sometimes a deep rooted thought like an "Atithi Devo Bhava" lays the ground for a surprising sponsor choice. Watch this and a lot more in our upcoming episode of #TheSlowMarketing Podcast. #Podcast #Marketingpodcast #Marketing #Marketingstrategy Neeraj Sancheti | Rachna Prasad
Good marketers are problem solvers in disguise but they seldom get the recognition that they deserve. In my 2nd podcast with Rachna Prasad, she shared an interesting anecdote from her time at Oxigen Wallet, which then use to compete with Paytm. Oxigen had sponsored the South African team for an upcoming cricket series between India and South Africa. Sounds strange for an Indian company to sponsor an opposition team, right? But the deal was done, and Rachna was tasked to figure out a solution that not only fulfilled the sponsorship deliverables but also created meaningful impact as well. Years later, at Kreativ Street, we found ourselves in a similar situation while working for Dalmia Cement with Karan Rajpal, which had sponsored the West Indies team for an India vs. West Indies series. The point is not sponsoring the opposition team by an Indian company though. The point is that marketers often end up in situations or are handed over a brief that they might not agree in the first place. A product that they won't really use in their daily life. A feature that is not differentiated enough. And more. But they are still expected to solve for the problem in the best possible manner. I explored this aspect and many others in my conversation with Rachna in the 2nd episode of #TheSlowMarketing Podcast. Full episode to follow soon. #Podcast #Marketing #Advertising #CMO