Kredent Academy

3 learnings from our first 100 paying customers. Back in 2014, we decided to take Elearnmarkets online. Our offline institute, Kredent Academy was doing well, but we realized that scaling it geographically would be a challenging. I had a gut feeling that online training can work, from my first startup Fireup. In 2008-09 it failed because the market wasn’t ready for online education. But by 2014, the scenario had shifted. People were starting to shift online not just for information but for structured learning. Honestly, no one was convinced internally that this would work. Initially, we launched free webinars to gauge interest. The immediate response was encouraging, however the enthusiasm didn’t translate into the kind of revenue we hoped for. I knew I had to pivot. Therefore, we decided to switch from free to paid webinars and the results were amazing. Our first paid webinar sold out within the first 30 minutes of registration. It was a surreal moment! This was the turning point that validated our belief in online education. The 3 learnings are: → Quality education is an investment that people are willing to make when they see tangible value in return. → You need to keep re-iterating your product by changing its shape, size, packaging and eventually perception. You need to adjust your price according to your target audience and see how they react. → Take risks and keep experimenting with your business model. Never make assumption that people want everything for free. How did you acquire your first customers? Share your experience below. #startup #customers

2006: I started trading but failed miserably. 2007: I understood how to do trading in the right way to make money. I always thought I would be the person who is going to make millions overnight by trading. But it didn't take long before a reality check happened. I failed but instead of giving up, I started learning, adapting, and changing my approach. It took me 12 months of constant struggles and failures to achieve long-term profitability. This made me realize how to make money from trading with my current strategies. The next question I raised to myself was, “Can I train and prepare people who can make money through trading on my behalf?” And the answer was yes. So that's what I did. That was the concept of a trading desk. Also, known as a trading arcade. To try it out, in 2008, I started Kredent Academy to train people so that I could expand my trading desk. This helped me recruit good traders and today we have more than 250 traders. It took me a year of losing trades and endless failures to start making a profit finally. Have you ever thought of making money through trading?