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I and Girisha Gowda have some exciting news to share!  Happy to announce that we have joined hands with Logicserve Digital to build a large digital marketing transformation platform and group.  We believe reimagining how digital marketing transformation is delivered in a new digital world requires a shift in how Media, UI/UX, Creative, Data & Insights, CX, and Technology Innovation come together as a cohesive whole and we are starting this journey with this platform. With our deep expertise in crafting Enterprise Experiences (EX), Customer Experiences (CX), Web 3.0 Experiences (WX) that challenges marketing – we believe that the future of digital will reside at the intersection of technology, creativity and data that creates meaningful value.  This consolidated transformation platform with Logicserve Digital will help us deliver personalised end-to-end marketing experiences and solutions that go beyond the elementary impact of digital. Extremely excited to come aboard and kickstart this journey, Prasad Shejale and Mathew Cyriac. Look forward to doing some awesome work together that challenges how digital marketing transformation is designed and delivered.   #ChallengeMarketing #ChallengeDigital https://lnkd.in/gfXeDT2e Super proud to embark on this new journey with amazing team of Girisha Gowda, Saurabh Das Sudhindra CN Raghunath Sridhar and Vinay Rao FLORINTREE ADVISORS PRIVATE LIMITED Logicserve Digital

AI in advertising has its limitations, especially when it comes to understanding human psychology and emotions. As highlighted in the article ¬– take the example of Airbnb's ‘Made Possible by Hosts’ campaign. In response to the pandemic, Airbnb focused on human connections and personal stories behind their stays. By highlighting how hosts went above and beyond, the campaign tapped into emotions of gratitude, warmth, and trust. This approach strengthened bonds and reinvigorated travel interest, showcasing emotional marketing's power in driving meaningful engagement. This is why integrating psychological expertise is vital in creating truly powerful and effective marketing campaigns. #AI #HumanPotential #PowerfulCampaigns

Have you noticed how TikTok is transforming the landscape of movie marketing? The recent surge in movie promotions on TikTok, including the buzz around ‘It Ends With Us’, highlights a new era in digital marketing. As highlighted in this insightful article, filmmakers and studios are tapping into TikTok's viral potential to connect with audiences in more authentic and engaging ways. From creative challenges to behind-the-scenes sneak peeks, the platform is redefining how we discover and engage with film content. For marketers and creatives alike, TikTok presents a unique opportunity to craft compelling narratives and drive conversations that resonate with today's digital-savvy audiences. What are your thoughts on the impact of TikTok on entertainment marketing? How do you see this evolving in the future? #Marketing #TikTok #DigitalMarketing

We are excited to invite you to Leveraging Digital for Growth: AI-Driven Solutions for Modern Businesses! 📅 Date: Thursday, July 11th, 2024 🕘 Time: 09:00 am onwards 🏨 Venue: Shangrila Hotel, Dubai Join us for a day of insightful sessions led by industry experts and thought leaders, including Venugopal Ganganna, Co-founder & Chief Innovation Officer at LS Digital, and Kelly Machado, Digital Strategy & Transformation at Dubai Municipality. Discover cutting-edge AI strategies, gain actionable insights, and network with influential professionals. Why Attend? Supercharge Your Knowledge: Explore AI solutions with top experts in dynamic sessions. Get Certified by Experts: Earn certification through expert-led training. Forge Powerful Connections: Network with industry leaders and peers. Accelerate Your Business Growth: Stay ahead with AI strategies.   Register now to secure your spot! https://bit.ly/3RRFbaO Tyson Thomas #AI #Solutions #Event #DigitalMarketingTransformation #ChallengeTheNow

Achieve everyday #Peakfitness and improved #Healthspan with Project Serotonin’s tailored programs designed around your specific health needs. Using your bloodwork, genetics, and lifestyle our personalized health regimens employ precision science and preventive health to help you achieve a long healthy, disease-free life. #PersonalizedLongevity  #PrecisionHealth Learn More - https://bit.ly/3VN4ttC #Peakhealth #Nutrigenetics #Nutrigenomics #Vitality #PrecisionHealth #ProjectSerotonin #Longevity #HealthyAging #Hyperpersonalized #Medicine3 #Prevention #HeartHealth #Wellness

The IAB Tech Lab's concerns about the Privacy Sandbox have highlighted potential disruptions in the advertising industry. Meanwhile, the focus on integrating AI into marketing strategies in 2024 signals a strategic pivot towards leveraging technology more effectively. AI is becoming increasingly central to marketing strategies, offering both efficiency and innovation. However, this shift also demands careful consideration of privacy implications and seamless integration into existing workflows. In essence, it's about finding the right balance between harnessing the power of AI and maintaining human values in our marketing efforts. #privacy #marketing #data

If you're in marketing or customer experience, no, ChatGPT is not - and should not be - taking your job. We'll always need a human touch because empathy and kind hearts make the world go round, not just efficiency. Here's a good example. Generating CX prompts is a great way for marketers and customer experience pros to lean into generative AI. Still, naturally, we can't rely on this tech just as yet to deliver something fully tailored and completely relevant to all circumstances. Your target audience may have particular circumstances that they've chatted to you about confidentially on the phone. Maybe you're in an industry that's very niche. AI just can't deliver that level of personalisation. This is making something really obvious - the real value of marketers and customer experience pros is the relationships we have with our clients. We understand them on a highly personal and emotional level that AI can't compute. Let's double down on those human relationships and leave the routine tasks to AI. #CX #AI #ChatGPT

Sprite is trying something intriguing. Instead of regular labels, they're using transparent bottles with embossed logos in a sustainability trial. The trial, designed to make recycling simpler, “could contribute to longer-term changes to the way brands communicate with their consumers”, says Coca-Cola Europe marketing vice-president, Javier Meza. Coca-Cola's global push for Sprite and past label-free experiments show they're exploring innovative approaches. A great case of how businesses strive for creative solutions. #consumer #communication #marketing