Licious

Licious

Food and Beverage Services

Bangalore , Karnataka 220,467 followers

Juicy, delicious? Must be Licious #JuicyDeliciousChicken

About us

Founded by Abhay Hanjura and Vivek Gupta, Licious is a consumer food company, focussed at delighting the world with an unmatched range of meat & seafood products. Present in raw & fresh meat and seafood, marinades and ready-to-eat categories, Licious is set to disrupt every food category that needs a meaty intervention! The company is built with a vision to emerge as India’s most loved meat food brand by offering premium quality products. In a highly underserved market, which is estimated at $40 billion today, Licious as a category-first brand backed by technology, has been able to solve the prevailing customer pain points of quality, hygiene, freshness and convenience in a sustainable manner. Built on the farm to fork business model, Licious owns the entire back-end supply chain powered by stringent cold chain control to maintain the quality and freshness of each product from the time of procurement, processing, storage to the time it reaches the end consumer. In just 5 years Licious has witnessed a 300% growth and has served over three million packs of world class meat products to consumers across Bangalore, Hyderabad, NCR, Chandigarh, Mumbai, Pune, Chennai, Coimbatore, Jaipur, Kochi, Vizag, Visakhapatnam, Vijayawada, Pondicherry & Kolkata. Licious serves over 1mn orders every-month with over 90% repeat consumption across markets. As a category leader and the largest direct to consumer fresh meat & seafood brand, Licious has been able to build differentiation across all dimensions including technology, data science, supply chain, product quality, consumer engagement and category understanding. With seamless supply chain capabilities which are cold chain powered and scientifically maintaining global standard of quality and freshness of each product, Licious is ahead of the curve and holds a great distinction to drive the meat and seafood category which has remained highly unorganized. For more details, please visit https://www.licious.in/

Website
http://www.licious.in
Industry
Food and Beverage Services
Company size
1,001-5,000 employees
Headquarters
Bangalore , Karnataka
Type
Privately Held
Specialties
Fresh Meat delivered at your door step., seafood, chicken, lamb , goat , pickle , Spreads, and fish

Locations

  • Primary

    House of Licious, Zed Pearl, # 12, HAL Old Airport Rd, Domlur I Stage, ISRO Colony, Bengaluru, Karnataka 560071

    Bangalore , Karnataka 560038, IN

    Get directions

Employees at Licious

Updates

  • View organization page for Licious, graphic

    220,467 followers

    What an incredible experience we had at Chhalaang 3.0, the women-only hackathon organized by the MetaMorph team. We presented a unique problem statement, and the brilliant minds of women coders stepped up to the challenge, showcasing their creativity and technical prowess in ways that truly inspired us. From brainstorming sessions driven by innovation and creativity to coding marathons fueled by passion, it was amazing to witness the power of collaboration. But that wasn’t all! We also had the opportunity to engage with emerging talent in tech, sharing the Licious mission to craft something extraordinary in the meat industry. Sameer Chandna shared how we seamlessly intertwine our love for food with our love for technology, sparking innovative solutions that redefine meaty experiences. Nichelle Kamat, on the other hand, emphasized the crucial role of women’s perspectives in shaping decisions, highlighting that diversity of thought is key to igniting the revolution we are bringing to the meat and seafood industry. A huge thank you to our panel of judges— Praveen J.U, Chetali Dhiman, Sameer Chandna, and Naresh Reddy N—for turning the evaluations into valuable learning opportunities and for your continued support in encouraging the next generation of women in tech. The icing on the cake was when we got to know that the problem statement solved by the winning team was ours! A big congratulations to the winners for crafting exceptional solutions for our challenge, and a heartfelt thank you to everyone who participated! Together, we’re not just building technology; we’re cultivating a vibrant community where diverse voices are heard, celebrated, and empowered to drive change. Here’s to the incredible women who are shaping the future of tech—your brilliance is what fuels innovation! #Chhalaang3 #WomenInTech #DiversityInTech Abhay Hanjura Vivek Gupta Naveen Kumar N Ajit Narayanan

  • View organization page for Licious, graphic

    220,467 followers

    A day of joy, laughter, and delicious food concluded this year’s Onam celebrations at #Licious! This Onam, our office transformed into a vibrant showcase of tradition, with stunning pookalams lighting up the space and Licians dressed in their best traditional attire, adding festive cheer to the day! The highlight? A grand sadhya feast: the air was filled with the irresistible aroma of Onam delicacies, as laughter and joy echoed around the room. Every dish on the banana leaf was more than a meal—it was a reflection of culture, connection, and the love we share for food. In classic #Licious way, we didn’t just enjoy a meal; we shared moments that will last long beyond the day. For us, it’s always about the people, the memories, and the bonds we create over great food. #PeopleFirst #WorkplaceCulture #ForTheLoveOfMeat

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  • View organization page for Licious, graphic

    220,467 followers

    আপনার পুজোর আড্ডা আর ভুরিভোজের plan-টা কী set? Durga Puja is a time for celebration, togetherness, and of course, delicious food. Pujo isn't complete without an adda, and when you pair it with delicious food, it's bound to be unforgettable 🤤 Licious had the pleasure of being a part of Sohini Sarkar's Pujo Adda ft. Arjun Chakraborty, Unmesh Ganguly & Preeti Sarkar 😉 From the classic Kosha Mangsho to the creamy Chingri Malai Curry, we are here to elevate your Pujo feasts with our fresh meat and seafood! So, gather your friends, family to host your #LiciousPujoAdda at home ✨ #Licious #DurgaPuja

  • View organization page for Licious, graphic

    220,467 followers

    Ajit Narayanan, our CTPO represented Licious at #TechSparks2024 in Bengaluru, sharing his insights on how entrepreneurs and founders should think of building the right technology stack. "Technology should always follow business problems : Test your hypotheses , prove product-market fit, focus on your differentiators and then roll out the technology stack that best accelerates your business growth. This could mean, that you may need to revisit your technology choices every once in a while". This pragmatic approach perfectly encapsulates how we at Licious view our technology: as an extremely powerful tool to solve business challenges, unlock new opportunities and refine customer experiences.Our Product & technology teams are constantly evolving and pushing boundaries of innovation with the aim of shaping the business of tomorrow. #TechInnovation #AI #BusinessStrategy #Licious

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  • View organization page for Licious, graphic

    220,467 followers

    Licious hat-trick! Our #3 offline store in Bangalore is open! 🎉 We're thrilled to bring the Licious experience to Gunjur. This new store is another step in our exciting omnichannel journey for 2024. Now, even more people can enjoy convenient access to our fresh meat, fish, and seafood in specialty cuts. Our expansion across Bangalore is in full swing! 🚀 Have you visited any of our stores yet? #Licious #Bangalore #ForTheLoveOfMeat #GunjurStore Abhay Hanjura Vivek Gupta Naveen Kumar N Binayraj Rajanbabu

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  • View organization page for Licious, graphic

    220,467 followers

    In this week’s “Take 5 with Licians,” we’re shining the spotlight on Binayraj Rajanbabu, our Operations Manager for Licious offline retail stores. Binay is the maestro who ensures every visit to our stores is an exceptional experience. His secret? A relentless passion for revolutionizing meat and seafood retail! Watch Binay share his journey of transforming our stores into showcases of the future of meat and seafood retail. From managing operations to creating a seamless shopping experience, Binay’s dedication shines through. He talks about how Licious has changed perceptions with our meat bags, turning what used to be a simple purchase into a proud moment for our customers. But that’s just the beginning! Binay also dives into the challenges and joys of streamlining processes, creating order out of chaos, and maintaining the highest standards in our stores. His insights on the paradigm shift in meat and seafood retail are not to be missed. Don’t miss out! Tune in to ‘meat up’ with more #Licians. #Take5WithLicians #LifeAtLicious #InnovationOnTheMenu

  • View organization page for Licious, graphic

    220,467 followers

    We're excited to unveil our #2 offline store in Bangalore! 🎉 With the success of our store in BTM layout, we've brought the Licious experience to Rajarajeshwari Nagar. Our omnichannel vision for 2024 is taking shape, offering you more convenient access to our fresh meat, fish and seafood in specialty cuts. Which Bengaluru neighbourhood should we come to next? 🚀 #Licious #Bangalore #ForTheLoveOfMeat Abhay Hanjura Vivek Gupta Naveen Kumar N Binayraj Rajanbabu Arunimita Chakravorty

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  • View organization page for Licious, graphic

    220,467 followers

    What a fantastic month it’s been with Licious All Stars - our Annual Sports Fest!  Each week brought a new sport and a wave of excitement, making this an unforgettable experience for everyone involved. We kicked it off with some thrilling football matches, full of smart plays and amazing goals. Then came our throwball games, where competition was fierce, and teamwork shined. Our badminton matches kept everyone on the edge of their seats with intense rallies. We wrapped up the fest with an epic cricket tournament! The field was buzzing with energy as teams displayed their batting prowess, strategic bowling, and quick fielding. The competition was tough, but the camaraderie and team spirit were even stronger. It’s been the perfect finale to a month of sports and fun. Check out these snapshots that capture all the excitement and memorable moments from our cricket tournament! #FunAtWork #WorkplaceCulture #ForTheLoveOfMeat

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  • View organization page for Licious, graphic

    220,467 followers

    That moment when a customer bites into a delicious Licious product—that's the magic we strive for every single day. At the heart of every one of these moments is our unwavering commitment to quality! In this week’s “Take 5 with Licians,” we’re shining the spotlight on Aishwarya Pillai, our Product Manager. Aishwarya is a maestro at orchestrating a seamless and delightful user experience on our app, ensuring that every interaction is nothing short of magical. Her secret? A relentless passion for customer satisfaction and a keen eye for detail! Watch Aishwarya spill the beans on her role, curating a well-crafted storefront that showcases all the deliciousness Licious has to offer. She talks about the magic of bringing a vision to life, making sure that every product released is a delightful experience for our customers, and ensuring that the business thrives. But that's not all! Aishwarya also shares her insights on the passion and creativity that go into every line of code, every innovative idea, and every strategic decision. Just like perfectly marinated meat, these ideas are nurtured with care and passion to deliver the best to our customers. Don’t miss out! Tune in to ‘meat up’ with more #Licians. #Take5WithLicians #LifeAtLicious #InnovationOnTheMenu

  • View organization page for Licious, graphic

    220,467 followers

    This week at Licious All Stars, our Annual Sports Fest, all eyes were on the badminton action, and it was nothing short of spectacular! The courts were alive with action as players delivered powerful smashes, deft drop shots, and lightning-fast volleys. Check out the snapshots capturing the amazing moments from the matches – from intense rallies to celebratory high-fives. #FunAtWork #WorkplaceCulture #ForTheLoveOfMeat

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Funding

Licious 10 total rounds

Last Round

Series F

US$ 150.2M

See more info on crunchbase