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Seasonality shapes consumer demand and purchasing behaviour throughout the year, influenced by weather changes and festive occasions. In contrast to the four-season structure common in Western markets, Indian retail operates primarily around two key seasons: Spring-Summer (February to July) and Autumn-Winter (August to January). While seasons dictate product collections, seasonality drives sales figures. Every brand follows a retail calendar that guides its sales targets, marketing strategies, and promotional efforts. The more efficiently brands plan their calendar, the more effectively they can run operations and save costs. Retail festivities can be broadly classified into regional festivities and planned events. A closer look at the Indian calendar reveals that most festivals are concentrated in the Autumn-Winter season. Planned events like the IPL, Olympics, and World Cups are a few such examples that draw customers to stores. A substantial portion of sales takes place during the End of Season Sales (EOSS), which typically run for two months each season, usually June-July for Spring-Summer and December-January for Autumn-Winter. EOSS can also be seen as a massive event created by brands to boost their sales. The charts below clearly show the significant sales peak that brands observe during these periods. While EOSS significantly boosts revenue, the average order value often shrinks due to the heavy discounts offered. Another trend to note is that emerging brands are now moving away from End of Season Sales (EOSS). By launching new collections every 6-8 weeks, they not only maintain a fresh store experience but also improve inventory management. It's equally important to understand customer experiences at different touchpoints through this cycle. Aligning your retail marketing campaigns with the mall’s calendar not only enhances your efforts but also attracts more customers to engage with. The effectiveness of seasonal campaigns can be readily assessed through customer loyalty, offering key insights into the success of these efforts. With the peak of the festive season approaching, have you planned your campaigns well? #Retail #LiteStore #RetailCalendar #EOSS

Kiosk and pop up stores offer effortless shopping experiences in an interactive way, compared to traditional brick and mortar stores. However, opening and running kiosks come with pros and cons. Pro - Kiosks provide access to malls with limited available space Often the demand for EBOs far outweighs the supply. Securing the right space in malls or on busy streets can be incredibly challenging. Kiosks are a way to be present in these buzzing locations. Con - High Capital and Operating Expenses for a small space The rent per square foot for smaller retail spaces in malls or busy streets is often double that of larger spaces (over 1,000 square feet). Additionally, the manpower cost per square foot for operating a kiosk is nearly four times higher than for a larger store. These substantial upfront investments can heavily strain a brand's finances, posing significant risks for financial recovery and ROI. If you are considering an offline store, a kiosk/pop-up can be a great first step but brands should weigh their options and select kiosks carefully to avoid getting their hands burnt. #Retail #Kiosk #LiteStore #EBO #retailstore

"Are kiosks the future of retail, or just a risky gamble? As consumer habits shift, businesses are betting on this compact solution—but is it worth the risk for new-age brands?" Kiosks and pop-up stores have always commanded attention, whether in busy mall spaces or on high streets. Customers are naturally drawn to the offerings on display. These setups provide a platform to showcase a curated selection of products in an enticing and visually captivating manner, often with a try-before-you-buy option. The sheer volume of foot traffic in these high-density locations presents an unparalleled opportunity to amplify brand visibility and build a devoted social media following. Why Do Brands Choose Kiosks ❓ Awareness : Kiosks are often used as experiential marketing tools, offering an unparalleled opportunity to enhance brand visibility. They provide direct customer interaction, which helps build strong customer journeys and insights. Convenience : Compact spaces, ranging from 30-100 sq ft, with thoughtfully curated product selections, not only reduce inventory burden but also streamline decision-making for customers. Ease of Launch : Kiosks feature easy plug-and-play setups, requiring minimal time investment in planning and execution. Brands can typically go from securing space to opening for business in as little as 7 days. While the primary aim of a kiosk is brand promotion and customer interaction, it's crucial to analyze how effectively these visits translate into tangible revenue for the brands. Stay tuned to learn more... #RetailSolutions #RetailKiosk #InteractiveKiosk #RetailInnovation #SmartRetail #KioskDesign #RetailTrends #LiteStore

Thank you for the mention, Saurabh Agrawal. We are thrilled to observe this insightful discussion on customer needs, retail opportunities, and brand considerations for expanding into malls. As mentioned, at LiteStore, we are progressing step by step to simplify the retail experience for D2C brands. We truly appreciate the recognition. #d2c #retail #omnichannel

LiteStore's journey with Orion Gateway Mall has been nothing short of exemplary. Launching dynamic brands like The Pant Project, Sleepy Cat, JBL, Newme and Zouk at this premier retail destination has been an exhilarating experience for our team. We are proud to be partners with one of Bengaluru's top retail hubs and extend our heartfelt thanks to the #OrionGateway team for their trust and support. Here’s to a continued and prosperous relationship with both Orion and Brigade Group! Nirupa Shankar Sunil Munshi Jejju Jacob Anju Babu Deepak Raju Sunny Sodhi Karen Justus #litestore #orion #retail #partnership #retaildesign #fitouts #launch #staffing #operations

Celebrating Our Partnership with The Pant Project, a Timeless Fashion Brand 🎉 #ThePantProject (TPP) has captured the attention of custom-made pant enthusiasts with its distinctive styles and exceptional comfort, creating a significant buzz in the market. LiteStore is delighted to have joined TPP on their offline expansion journey starting at Jayanagar High-Street, Bengaluru. This ever-evolving partnership continually challenges us to explore new territories and markets alongside TPP. We wish The Pant Project continued growth and prosperity as they carve out their niche in the fashion industry. Dhruv Toshniwal Udit Toshniwal Vishesh Advani Gaurav Kapoor Gaurav Shriya Karen Justus #offline #jayanagar #retailexcellence #partnership #celebration #retail #retaildesign #fitouts #launch #staffing #operations #bengaluru #fashion

🎉Celebrating NEWME's journey at the majestic Orion Gateway Mall! 🎉 Situated in Bengaluru's retail hub, Newme introduces a refreshing take on fashion, seamlessly merging comfort with style to empower individuals to confidently express their unique selves. LiteStore's team is thrilled to be part of this dynamic journey alongside such a trendsetting brand. Here's to Newme's continued success and exponential growth at Orion Gateway Mall 🥂 ! Sumit Jasoria Vinod Naik Himanshu Chaudhary Shivam Tripathi Kunal Shukla Nirupa Shankar Sunil Munshi Jejju Jacob Anju Babu Deepak Raju Sunny Sodhi Karen Justus #newme #litestore #oriongatewaymall #retailexcellence #partnership #celebration #retail #retaildesign #fitouts #launch #staffing #operations

🎉 Celebrating a year of partnership with Forum South Bengaluru! 🎉 At LiteStore, we are delighted to commemorate our year-long journey with Forum South Bengaluru. This remarkable destination seamlessly blends leisure, adventure, and entertainment, captivating visitors with its stunning aesthetics. We've had the pleasure of onboarding, designing, executing, and operating retail brands such as 10Club, NEWME, BEWAKOOF®, Vaaree, and #StreetStoryss in this mall. We extend our sincere gratitude to the mall management for enabling the successful retail debut of these innovative D2C brands. As we look to the future, we are eager to further strengthen our role as the bridge connecting brands with #ForumSouthBengaluru. Here's to forging an enduring partnership and wishing continued success to this retail powerhouse of Prestige Group. 🌟 Muhammad Ali Vinay Shenoy Stephen Jude Noah Fayaz M.H. Munmun S. Arjun Mohandas Hansa Jain Suraksha Hegde Badrul Muneer Hrushikesh Sridhar #forumsouthbengaluru #retailexcellence #partnership #celebration #litestore #d2c #retail #10club #bewakoof #vaaree #newme #streetstoryss #tmrw

LiteStore is thrilled to announce the launch of BEWAKOOF® at #ForumSouthBengaluru, where Bewakoof's trendy & youthful spirit has infused colour and energy on the floor. We at LiteStore are proud to be a part of this journey, from discovering the perfect space to a successful launch. By opening Store#1 at a premium mall like Forum South, Bewakoof is off to a rocking start. Huge thanks to the stellar team at TMRW House of Brands and BEWAKOOF® for trusting us. #LiteStore - Enabling hassle free retail Prabhkiran Singh Nitin Gupta Prashant Sharma Manish Singhai Muhammad Ali Vinay Shenoy Stephen Jude Noah Fayaz M.H. Sini S. #LiteStore #Bewakoof #ForumSouthBengaluru #TMRW #forumsouth #forumfalconcity #prestigefalconcity #retailsearch #design #fitouts #launch #staffing #operations #retail