Menmai Fabrics

Did you know that the saree has been a part of Indian culture for over 5,000 years? Originating from the Indus Valley Civilization, this garment has evolved through various dynasties and empires, each adding its unique touch. The saree's journey through history is a testament to its enduring charm. #SareeHistory #TraditionalAttire #FashionEvolution"

India is the 5th largest producer of technical textiles in the whole world with a market size of nearly $22 Bn, which we hope to build up to $300 Bn when we turn 100 by 2047 #menmai #menmaifabrics

If we define luxury and fashion in India including everything related to the wedding market, then we're talking about greater than $50 billion market per annum. However, if we're talking about the presence of international luxury brands in this market, it's less than $5 billion.

Textile Industry In Tamil Nadu Affected By Increased Competitiveness Of Other States; High Cost Of Power And Labour https://lnkd.in/giefdWvb

Which country has the biggest fashion industry? France is the leading country for the fashion industry in the world, according to the Brands Countries IPX by IFDAQ

What is the rank of India in fashion industry? India's apparel market will be worth $59.3 billion in 2022, making it the sixth largest in the world, comparable to the United Kingdom's ($65 billion) and Germany's ($63.1 billion), according to data from McKinsey's FashionScope. #fashion #india #menmaifabrics #saree

⭐ Fun Fact about Linkedin - LinkedIn, the professional networking platform, was founded in 2002 and launched in 2003. One interesting fact is that Reid Hoffman, one of the co-founders of LinkedIn, wanted to name the platform "InCircle" initially. However, the name was changed to LinkedIn, a combination of "link" and "in," reflecting its focus on creating connections and networking among professionals. This shift in naming was a crucial step that contributed to the unique identity and success of the platform. #linkedin #menmaifabrics

Silk sarees are highly esteemed in India and known for their exquisite craftsmanship. One intriguing fact about silk sarees, particularly the famous Kanjeevaram sarees, is that they are woven with a special technique that integrates three single silk threads that are twisted with a silver thread and then dipped in gold to attain the unique zari (metallic thread) work. This intricate method not only adds luster and durability to the saree but also makes it relatively heavier compared to other types of sarees. The Kanjeevaram silk sarees are renowned for their rich colors, elaborate designs, and their ability to last for generations due to their exceptional quality. #menmai #menmaifabrics #saree #sareehistory #silksaree #sareefashion #sareelove

The saree, a traditional Indian garment, is known for its incredible diversity and styles. One interesting fact about the saree is that it's considered one of the oldest garments in the world that is still in continuous use. Its history dates back thousands of years, with references to draped clothing found in ancient texts like the Vedas, indicating that this iconic garment has a rich and enduring tradition. The saree has evolved in design, style, and draping techniques across different regions of India, making it a versatile and culturally significant attire. #menmai #menmaifabrics #saree #sareefashion #sareelove

Ⓜ️ The placement of a logo on a product can significantly impact brand visibility, recognition, and the overall aesthetics of the item. Saree industry here in India heavily depends on small scale/medium size manufactures where branding doesn’t add any value/meaning. We believe strong branding distinguishes a business from our competitors. It creates a unique identity, allowing customers to easily recognize and remember a brand amid a sea of options. The big question is finding the right place for logo!! In general logos are often placed where they are most visible, such as the front, center, or prominent areas of the product. The logo placement should complement the product's design and function. For instance, clothing brands often place logos on the chest area or sleeves, while tech devices might feature logos on the back or near the product's brand name. But like other fashion products we can’t place logo near the chest area or sleeves. After considering lot of factors & consumer feelings, we decided to place the logo on the bottom of the Pallu as a first iteration. We know it is not on a prominent areas of the product but we continue to work on this in upcoming iteration. People consider a business a brand when it establishes a recognizable identity and earns certain characteristics or attributes that set it apart in the market. We continue to improve the perception of Menmai as a brand evolves over time as it successfully differentiates itself, creates a memorable identity, builds trust, and establishes emotional connections with its audience. CEO, Menmai Fabrics #logodesign #fashiondesign #brandingtips #brandingstrategy #menmaifabrics #saree #sareefashion