"Not Just Another Day"—a campaign that is close to our heart. Love isn’t just for Valentine’s Day, but Valentine’s is the perfect excuse to go the extra mile. To be a little cheesy, to recreate the butterflies, or maybe even re-propose—because love deserves to be celebrated, and Valentine's Day is Not Just Another Day. When we started thinking about the campaign, we realised that couples in their 30s often forget to express their love—not because it has faded, but because life gets in the way. The spark that once lit up their relationship sometimes gets lost in the daily hustle. With "Not Just Another Day," we wanted to reignite that spark. Even if some feel celebrating Valentine is "too cringy" or think they’re "too old for this," the moment a Mia gift is unwrapped, smiles return, and love shines through. It’s about reliving cherished memories or creating new ones. And today, Mia made it to the Impact Hall of Fame for the best ads of February! A huge thank you to IMPACT Weekly Magazine for the recognition and SocialPanga & The Yellow Shutter for bringing this beautiful film to life.
Hall of Fame Best Ads of Feb 2025 Mia by Tanishq’s Not Just Another Day, crafted by The Yellow Shutter, is a heartfelt ad masterfully captures the beauty of enduring love where the little things mean everything. A campaign that proves romance isn’t just for grand gestures, but for the everyday moments that make love last. Namrata Patnaik #Justanotherday #ad #adcampaign #marketing #Valentinesday #creativedirector #bestads Annurag Batra Nawal Ahuja Neeta Nair