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The paramount importance placed on simply having a job is arguably one of the most lamented sentiments in the corporate realm. This initial notion often pervades the minds of job seekers, only to be met with the stark realisation upon employment that the decision might not have been as astute as initially thought. Let me emphasise, pursuing a job solely for the sake of having one can result in premature departure from the role, which is hardly desirable. Here are several factors to carefully consider when evaluating potential employers: Organisational Culture: Engage with current employees and explore the company's online presence, including its website, social media platforms, and feedback on platforms like Glassdoor, to grasp its ethos, values, and workplace atmosphere. Reputation: While certain established companies like TCS may boast stellar reputations, the same cannot always be said for startups. Research news articles and reviews to gauge the company's standing in the industry. Financial Viability: Scrutinise the financial health of the organisation to ascertain its stability and, consequently, the likelihood of job security. Career Progression Opportunities: Evaluate the availability of growth prospects within the company through training initiatives, mentorship programs, and pathways to advancement. Compensation and Benefits: Assess the competitiveness and adequacy of the compensation package, including factors such as health insurance, retirement plans, and other perks vital to your needs. Work-Life Balance: Examine the company's policies concerning work-life equilibrium, encompassing flexible arrangements, remote work options, and leave policies, ensuring they align with your lifestyle and professional aspirations. By meticulously investigating these critical facets, you can ascertain whether a prospective employer aligns with your career aspirations, values, and personal preferences. Image Source: Google #employment #workculture #jobsearch #careerdevelopment

On January 17, a meeting was convened by Commerce and Industry Minister Piyush Goyal with the founders of 54 Indian unicorns, including Zomato and Paytm, to deliberate on the future trajectory of the startup ecosystem in the country👇 During the session, discussions revolved around the role of domestic capital in elevating India's startup landscape and the nation's position in the global startup arena. Key participants in the meeting included Vijay Shekhar Sharma, founder of Paytm, Rikant Pittie from EaseMyTrip.com, Sandeep Aggarwal of Droom, Deepinder Goyal from Zomato, Aman Gupta of boAt Lifestyle, Shashank Kumar from Razorpay, and representatives from Flipkart, PhonePe, Swiggy, OYO, and Zerodha. Piyush Goyal proposed the idea of establishing either a startup association or a club of unicorns to address the challenges faced by startups collectively. Additionally, the government unveiled the winners of the National Startup Awards 2023, recognizing 20 startups across various categories. #startup #nationalstartupday #government #unicorn #startupecosystem #zomato #paytm #zerodha

India has marked a significant achievement in its oil trade relations with the United Arab Emirates, setting a historic precedent. In a groundbreaking move, India has executed payment for oil imports from the UAE using the Indian rupee instead of the customary US dollar. Why is this a momentous milestone for India? It enables India to save on foreign exchange costs and reduces reliance on the US dollar, which holds sway over global trade and reserve markets. This move has the potential to diminish the demand for the US dollar, concurrently bolstering the demand for the Indian rupee. This could elevate the value and influence of the Indian rupee on the international stage. It sets the stage for expanded bilateral trade conducted in local currencies with other nations. Eighteen additional countries (including Russia, Singapore, Sri Lanka, Botswana, Fiji, Germany) have concurred to accept rupees for their exports to India. This development is a mutually beneficial scenario for both India and the UAE. It not only streamlines transaction costs but also enhances flexibility and fortifies trade relations. This achievement stands as a source of pride for India. Jai Hind! #India #MiddleEast #OilTrade #Dollar

Movement: Shifting Focus to Moov Moov, an analgesic ointment developed and marketed by Paras Pharmaceuticals, has been a presence since 1986. ✅In the realm of pain relief, Iodex, crafted by GlaxoSmithKline & Beecham, held an undisputed reign. Iodex boasted a potent scent and a distinctive purple hue. In contrast, Moov emerged as a tube of white, pleasantly scented ointment. Initially targeted at knee pain, its sales struggled due to the limited and elderly nature of the intended audience. ✅A comprehensive market study ensued, yielding enlightening results: 📌 13% of Indian households incorporate 'Rubs' or 'Balms.' 📌 Back pain constitutes a significant portion of bodily discomfort. 📌 Women are more prone to backaches. 📌 Lower backaches can persist. 📌 Ignoring a backache in anticipation of spontaneous resolution is a common misconception; typically, the pain resurfaces, often more intensely. ✅A Strategic Pivot 📌 Moov underwent a remarkable transformation with its repositioning as an ointment specifically for back pain. This strategic shift led to unparalleled success, leveraging a unique blend of four potent Ayurvedic components to address back discomfort. Given that lying down often serves as a primary remedy for pain, the tagline "Move lagakar so" or "Apply Moov before you sleep" emerged from this insight, complementing the launch tagline, "Aa se Aha Tak" or "From Ouch to Aha." 📌 Moov's team harnessed this understanding in a subsequent campaign, incorporating a feminine color palette and adopting a modern, internationally inspired packaging style (tube with carton), thereby revolutionizing the landscape for Indian women. 📌 Renowned sports figures such as Ashvin, Saina Nehwal, PV Sindhu, and Gautam Gambhir lent their credibility as brand endorsers. For an in-depth analysis, visit the blog [Link in Comments]

Envisioning the Future Cities of India Strolling through the historic streets of Port Louis in Mauritius often brings to mind the juxtaposition of old and new buildings reminiscent of Mumbai's Fort. However, both Mumbai and India as a whole are undergoing significant transformations. As the country propels itself through rapid economic growth, one can't help but ponder how Indian cities will evolve in approximately 20 years, reaching an economy roughly comparable to China today. Indian cities are unlikely to resemble the meticulously planned urban landscapes of contemporary China. India is not inclined toward such meticulous planning and organization. Nor will Indian cities mirror Tokyo in 1990. India is not expected to adopt the same level of discipline observed in Japanese urban development. The chaotic yet modern semblance of cities like New York City or Chicago is also not a probable outcome for Indian cities. The abundance of old buildings and established neighborhoods makes the creation of entirely new cities a challenging prospect. India lacks the heritage buildings, canals, and the aesthetic charm found in European capitals. The quaint towns characteristic of the European continent are unique to that geography. Indian cities are unlikely to resemble the somewhat mundane yet highly livable cities of Canada and Australia. India, with its inherent vibrancy and dynamism, will always exude a sense of action and chaos. A plausible comparison can be drawn with the modern metropolises of Southeast Asia, such as Bangkok, Manila, and Jakarta. These cities seamlessly blend old neighborhoods with contemporary, upscale structures and boast world-class infrastructure. While these cities may be crowded and occasionally untidy, they exhibit a level of organization and efficiency. The belief is that Indian cities will carve out their distinctive paths over time, becoming unique in their own right, much like many great cities worldwide. However, the modern metropolises of Southeast Asia serve as the closest model to envisage how Indian cities might appear in the next 20 to 30 years. #india #vimo #onelife #bharat

Unforgotten Brands - Yezdi 📌 In 1949, Farrokh and Rustom Irani, two Parsi individuals, embarked on a journey to Czechoslovakia with a mission to bring Jawa motorcycles to India. This decision was motivated by the realization that India required a robust two-wheeler manufacturing ecosystem. Inspired by war-torn Europe, companies like Bajaj Auto (partnered with Piaggio of Italy), Automobile Products of India (importer of Lambretta), and Madras Motors (involved in assembling British Royal Enfield) sought affordable mobility solutions for the Indian market. 📌 The Iranis, known for importing BMW and Sunbeam motorcycles via Ideal Motors in Bombay, expanded their horizons by becoming distributors for CZ and Jawa, eventually venturing into manufacturing. ✅ Jawa Brand 📌 Founded in Prague by Frantiek Janeek in 1929, Jawa emerged from the acquisition of Wanderer's motorcycle section. The name JAWA was derived from the initials of the Janeek family name and Wanderer motorbike brand. 📌 The Jawa 350 series, introduced in the 1950s, gained prominence as a top-tier motorcycle marketed in over 120 countries. The early steel-framed Jawa bikes with shift drives enjoyed success across Europe and dominated motorcycle racing circuits in the 1950s and 1960s. Jawa continued its leadership in the 1970s with models like Pérák and Californian. ✅ Ideal Jawa-Yezdi 📌 With the support of the Maharaja of Mysore, Ideal Motors transformed into Ideal Jawa India Ltd. and later evolved into Yezdi. Recognizing the popularity of these bikes among foreign racers, Maharaja King Jayachamaraja Wodeyar established the firm in 1961 in the Yadavgiri industrial area, spanning 25 acres. The Maharaja invested Rs 51 lakh in the facility in 1961. 📌 The Iranis transitioned to Yezdi, relinquishing their Jawa licensing arrangement to align with their commitment to indigenous manufacturing. The name Yezdi, reflecting their Iranian origins, also became associated with the Czech term "jezdi," meaning "to ride" in English. The motorcycles were produced in a facility at the newly constructed Mysore junction in 1961, emphasizing local manufacturing. 📌 Notable models included the Jawa 250 A-Type and popular Yezdi variants like 250 B-Type, 350 Twin, and Monarch. #vimo #jawa #entrepreneurship

Maggi Noodles – Transition to Triumph Back in the 1980s, noodles were not a culinary sensation in India. Their popularity was confined to the eastern part of Calcutta, thanks to the Chinese community residing there. ✅ The Pioneering Positioning of Maggi Maggi set out to establish a new category by introducing instant noodles, aiming to captivate the imaginations of customers. The product was positioned as a convenient alternative to traditional meal options, providing Maggi with an early foothold in the Indian market. ✅ Navigating Challenges Despite being a first-mover with a compelling value proposition, Maggi struggled to penetrate the Indian market. Sales plateaued after an initial surge. Nestle faced the formidable challenge of winning over Indian consumers who held rice and roti in high regard. ✅ Cultivating a Habit 📌 The strategy was to instill a desire for noodles and ensure consistent purchases, fostering a new habit in consumers' minds. Convincing people to embrace a different mealtime routine was key to breaking into the Indian market. 📌 Unfortunately, Nestle's attempt to position Maggi as a substitute for rice and roti during dinner and lunch faced resistance. These staples were deeply ingrained in Indian meals, and consumers were reluctant to change. 📌 Maggi found itself competing not just with other brands but with entrenched consumer habits. ✅ Identifying Consumer Behavior Gaps 📌 Nestle's research revealed that altering established lunch and dinner patterns would be a challenging and time-consuming task. To overcome this hurdle, they had to explore alternative avenues. 📌 One approach was to identify latent habits within weak or non-existent routines, making it easier to persuade individuals to change their behavior. The focus was on finding a point in consumers' routines where resistance to change was minimal. 📌 The research uncovered that most people began their day with tea, coffee, roti, paratha, etc. Rushing to finish morning chores, families often missed lunch, relying on time-consuming snacks like samosas and pakoras. ✅ Targeting the Weakest Link 📌 Nestle pinpointed "evening snacks" as a scenario with less biased user behavior and accessible snack options but considerable obstacles. 📌 Mothers, burdened with the task of preparing a quick lunch for hungry children returning from school, were distressed by the lack of convenient options. #nestle #maggie #entrepreneurship #vimo

OTT Audience in India, 2023 The estimated audience for Over-The-Top (OTT) platforms in India, defined as individuals who have watched online videos at least once in the last month, stands at 481 million (48.1 crore) in 2023. This reflects a 13% growth compared to the previous year and represents approximately 34% of India's population. The breakdown of the OTT audience is as follows: Subscription Video-On-Demand (SVOD): 153.0 million (15.3 crore) with an 18% growth over the last year. Ad-Supported Video-On-Demand (AVOD): 198.1 million (19.8 crore) with a 7% growth over the last year. Only YouTube + Social Media: 129.9 million (12.9 crore) with a 19% growth over the last year. Within the SVOD universe, there are 36.4 million (3.6 crore) paid subscribers, each holding an average of 2.8 subscriptions, resulting in a total of 101.8 million (10.1 crore) paid OTT subscriptions in India. It's important to note that not all SVOD users pay for their subscriptions directly. Further categorization of the audience includes: SVOD (B2C): 36.4 million (3.6 crore), constituting 7.6% of the video-watching universe. SVOD (B2B): 39.5 million (3.9 crore), making up 8.2% of the video-watching universe. SVOD (Indirect): 77.2 million (7.7 crore), representing 16% of the video-watching universe. This category includes individuals who watch videos through subscriptions taken by their family members or friends. AVOD+: 198.1 million (19.8 crore), comprising 41.2% of the video-watching universe. This audience watches videos on free streaming platforms with ad support, including at least one platform besides YouTube. YouTube + Social Media Only: 129.9 million (12.9 crore), accounting for 27% of the video-watching universe. These statistics provide insights into the diverse patterns of video consumption across various OTT platforms in India. Source: Ormax Media (Based on a sample size of 12,000) #videoconsumption #ott #avod #svod #ottplatforms #ottaudiences #paidsubscribers #ottsubscriptions

I've recently discovered a promising AI startup that I'm eager to share. The AI chatbot scene is witnessing tremendous growth, especially with the proliferation of GPT-powered solutions. In the realm of healthcare tech, August AI stands out as a platform that allows users to engage in health-related conversations, even assisting them in comprehending their diagnostic reports! August AI has truly democratized personalized healthcare knowledge, and I believe it holds the potential to redefine the future of AI in the healthcare sector. Exciting developments! #healthcaretech #AI #futureofhealthcare #chatbots #personalizedhealthcare #AugustAI

Awake and thrive, India! The global sleep economy is experiencing a significant boom! Valued at around $432 billion in 2019, it is estimated to reach $585 billion by 2024, making it an exceptionally exciting industry. This expansion is driven by key components such as sleep tech, clinics, and various aids, all crafted to meet the surging demand for sleep solutions. Even the global mattress industry, a pivotal element of the sleep ecosystem, is projected to reach a staggering $78.34 billion by 2030. What fuels this incredible growth? The answer lies in the post-Covid era's heightened focus on overall wellness. As individuals acknowledge the crucial role of quality sleep in their well-being, the sleep economy is flourishing. From technological advancements to healthcare contributions, the global sleep market is skyrocketing, and India's sleep economy is no exception! So, what exciting trends can we anticipate in India's sleep economy in 2024? ➡️ AI-powered sleep trackers, smart mattresses, and sleep monitoring apps. ➡️ A surge in sleep clinics and diagnostic services offering specialized consultations. ➡️ Eco-conscious consumers are propelling the demand for sustainable sleep products. ➡️ The connection between mental health and sleep will be emphasized. ➡️ Expect customized sleep offerings tailored to individual needs and preferences. ➡️ More holistic wellness approaches that integrate sleep with overall well-being. ➡️ Regulatory developments to maintain the safety and quality of sleep-related products. India's sleep economy is maturing. As awareness about sleep increases and technology evolves, the entire ecosystem is poised for remarkable growth. #India #SleepEconomy #BigIdeas2024 #growthmindset #vimo