One Impression

Here’s how enterprises and startups shortlisted creators for their influencer campaigns on #OIAdvanced, One Impression’s full stack influencer marketing platform in Q2’2024. 1. 6/10 brands made decisions based on a creator's audience insights. Beyond the 10+ powerful keyword search filters, they like to use precision targeting like age split, location, audience scores and profile data 2. 50% brands shortlisted OI recommended creators based on past content performance and experience 3. Top most keyword searches were “Makeup”, “Stocks”, “Trichologist”, “Fashion”, “India”, “Fathers day” 4. 40+ pre curated creator collections across 8 major categories like Fashion & Lifestyle, Beauty, Entertainment, Technology, Finance, Parenting, Food and Travel helped in further shortlisting 5. 70% of price confirmations came within 4 hours 6. Campaigns costed brands 32% less than the industry average, proving that effective influencer marketing doesn’t have to break the bank Going beyond basic hygiene metrics like followers, engagement rates and average views, businesses are now diving deep into creator audience insights, audience scores, and past performance data to facilitate smart creator shortlists. #OneImpression #OIAdvanced #influencermarketing #growth #brands #strategy #data #platforminsights

We took a mid-week break to dive into a #PlankChallenge at the One Impression HQ! It was an incredible display of strength and tenacity from our folks. Seeing everyone push their limits and cheer each other on was truly inspiring—both in the daily grind of the workplace and fitness! Huge shoutout to our champ Rahul Mahato for holding the longest plank at 5 minutes and 20 seconds! Here’s to more energizing and fun moments like these. 💪 🙌 #oneimpression #fitness #culture #workandplay

If you are a marketer who has tried to scale #influencermarketing for your brand, chances are that you would have struggled with either creator discovery, opaque pricing, high TAT, endless negotiations, and performance tracking in the influencer marketing landscape. To address these challenges, we've developed our flagship product - #OIAdvanced as we like to call it which is a full stack influencer marketplace that digitizes all influencer marketing needs for brands, making it easier to discover, shortlist, negotiate and collaborate with creators seamlessly. OI Advanced is trusted by over 1000 customers today, including Flipkart, Emami, Panasonic, Sugar Cosmetics, Cetaphil, Unilever, and Plum. To top it, brands can find personalities like Virat Kohli and Soha Ali Khan to 5000+ micro creators across regional languages to run and scale campaigns effortlessly. Here’s to building a world-class ecosystem where marketers and creators can collaborate effortlessly! #brands #marketingstrategy #influencermarketing #creatoreconomy #oneimpression #OIAdvanced Apaksh Gupta Jivesh Gupta Udit Sharma Priyanka Malhotra Shresth Bharti

Here's how our folks at One Impression are taking to Delhi hitting a scorching 52 degrees. No better way than beating the heat with an ice cream social together. We indulged in a DIY ice cream session and treated ourselves to some delectable toppings and flavours. Hope you are all staying cool and safe. We're calling it a great week so far! #OneImpression

Truly insightful and an invaluable session for our folks at One Impression. Thank you to the Turtle team for leading this!

https://lnkd.in/gYRfY5eF One Impression x Kareena Kapoor Khan For Cetaphil Thrilled to announce a groundbreaking partnership enabled by OI Advanced platform, helping Cetaphil onboard the iconic Kareena Kapoor Khan for an exclusive ad campaign, from a pool of over 500 large creators and celebrities. This campaign spotlights Cetaphil's baby range of products and holds significant importance, particularly as it coincides with Kareena’s recent appointment as the Brand Ambassador for UNICEF, infusing the campaign with a profound sense of purpose and impact. One of the biggest challenges while partnering with large creators for brands is navigating the complex landscape of talent managers and agencies as connecting with the exclusive manager of a creator can often be challenging. This means brands have to deal with multiple agencies that go through a chain of middlemen to close campaigns leading to longer response timelines, inflated prices with margins across the value chain and dilution in communication. At One Impression, our agent management engine has access to over 11K+ large creators and celebrities through their exclusive managers or representatives, which is reviewed & verified every 30 days. This allows us to ensure brands using our platform are always getting the best prices for all large creators & celebrities with a quick turnaround. Added to that, Cetaphil was also able to leverage our negotiation engine that allows both the brand & the creator to negotiate and maximise the value of their partnerships. Our platform aims to empower brands to build partnerships with their social advocates / influencers seamlessly & reach their target audiences effectively. We are extremely elated for enabling such a transformative collaboration between these two iconic names. #OneImpression #InfluencerMarketing #OIAdvanced #Brands #Growth #Partnerships Apaksh Gupta Jivesh Gupta Sunil Nat Priyanka Malhotra Abhilasha Rauthan

🌟 GIVEAWAY ALERT 🌟 WIN 100 FREE REELS!* Rules to follow: 1. Fill out the form at www.shiprocket.in/amplify/ 2. Add your details and click submit 3. Follow us on all social media handles 4. Share this post on your story and don’t forget to tag us 5. Tag 5 friends in the comments below Lucky winners will get a chance to win a FREE reel! One Impression *TCA #shiprocketamplify #amplifyyourbusiness #giveawayalert

As we celebrate the 75th Republic Day of India, let's pay homage to the values that our Constitution upholds and reaffirm our commitment to a prosperous and harmonious nation. On this auspicious occasion, may the spirit of unity & diversity continue to guide us in our personal and professional lives. As we move forward, let the principles of justice, liberty, equality, and fraternity be our guiding lights. One Impression wishes you all a Happy Republic Day.

May this auspicious festival bring abundant joy, prosperity, and good health to everyone. One Impression wishes everyone a Happy Makar Sankranti!

Apaksh Gupta will be going live with Praful Poddar, Chief Product Officer of Shiprocket to dicuss the dynamics of influencer marketing and how the simplicity of our collaborative product Shiprocket Amplify can help SMBs leverage influencer marketing & scale their brand in the market. Tune in on 15th January on this link to witness the conversation - https://lnkd.in/gcTf3HzK #oneimpression #shiprocket #shiprocketamplify #influencermarketing #creatoreconomy