Parle Agro Pvt Ltd

Frooti, India’s iconic mango drink, has been honoured in the Evergreen Brand category at the 13th edition of Pitch Top 50 Brands by Exchange4Media Group.   This award celebrates nearly four decades of Frooti’s legacy -  a blend of great taste, constant innovation, and a dash of nostalgia that has kept the brand fresh and loved across generations. Frooti has grown alongside its consumers, evolving with the times while staying true to its roots. As we celebrate this achievement, we're reminded that the best journeys are those that keep thriving - evergreen in every sense!   Thank you to exchange4media and the editorial and advisory board of Pitch Top 50 Brands for this honour, and to our amazing consumers for their continued love and loyalty.   Here’s to many more fruitful years ahead!   #ParleAgro #Frooti #Top50Brands #PitchTop50Brands

Honoring the memory of Mr. Ratan Tata, a visionary whose kindness and leadership touched countless lives. #RememberingRatanTata

In a market filled with familiar flavours and traditional favourites, it's not often that a new product comes along that truly shakes things up. But that's exactly what we're doing with our latest launch at Parle Agro - SMOODH Lassi! We're offering a lassi with an indulgently rich and creamy consistency that's OH SO SMOOOOODH, complemented by a subtle hint of rose that adds a unique twist to the traditional taste.   With SMOODH Lassi, we aim to tap into the INR 3000 crore+ loose lassi market in India. While the loose lassi market is significant, the packaged lassi segment lacks a strong national presence. By introducing SMOODH Lassi, we seek to leverage our industry leadership to establish and drive the growth of the lassi category in India.   SMOODH Lassi is preservative-free, trans fat-free, and boasts a six-month shelf life, ensuring you get nothing but the best in quality and taste!   It is now available nationwide. Watch our latest TVC, created by our creative partners &Walsh, where our brand ambassador Varun Dhawan’s energetic portrayal effortlessly conveys SMOODH Lassi’s superior quality, delightful taste and of course, that OH SO SMOOOOODH experience: https://lnkd.in/dDe_j34r   #SMOODHLassi #SMOODH #ParleAgro #DairyInnovation #TraditionalMeetsModern #LassiLovers

At Parle Agro, our story is one of passion, innovation, fearless ambition, and the disruptive approach of our visionary leaders. We've always charted our own course, leading the beverage industry with groundbreaking strategies and constantly transforming it in the process. The journey starts from within. We have always endeavoured to transform ourselves at every turn, resulting in the launch of pioneering products, expansion into new segments and categories, and the creation and scaling up of iconic brands.   ETBrandEquity.com captures our transformational journey and achievements in an insightful interview with our Joint Managing Director, Nadia Chauhan. A big thank you to ET BrandEquity and Anirban Roy Choudhury for this wonderful piece. Please give it a read and share your thoughts in the comments!   #ParleAgro #Leadership #Innovation #VisionaryLeaders #TransformationalJourney #SuccessStory #BeverageIndustry #PioneeringProducts #MarketLeadership

Rich, creamy, and delicious - That’s SMOODH! Our new dairy offering in four exciting flavours makes Varun Dhawan be ‘Oh So Smoodh’ with his new Co-star! Watch now! https://lnkd.in/dhn_2NdU #Smoodh #OhSoSmoodh #newcampaign #ParleAgro #VarunDhawan #SmoodhCow #dairyextraordinary

Summer is here! And there’s never enough fun without Frooti. Watch Alia Bhatt and the FROOTI Minis engage in some innocent mischief as they have “TOO MUCH FUN” in our new FROOTI campaign! https://lnkd.in/dsWkCUQK #Frooti #freshnjuicy #toomuchfun #newcampaign #ParleAgro #AliaBhatt

We’ve been busy preparing for the summer season and are so excited to share what’s been brewing - The new Appy Fizz campaign is now out! It’s snazzy, fizzy, bold and crisp, everything that Appy Fizz tastes like. So watch it and go Get Fizz! https://lnkd.in/diqRHYKH #appyfizz #feelthefizz #getfizz #ParleAgro #KritiSanon

At Parle Agro, people are key to our growth and success and in driving our vision to fruition. To that end, we are very excited to welcome Shwetha Ram as our new Head of HR, Commercial. Shwetha comes with a rich & diverse experience of over 18 years, which includes a strong track record of instituting best HR practices. An experienced professional in many sectors including ITES, Banking, FMCG and Insurance, she has an astute understanding of diverse business environments. This nuanced knowledge has enabled her to lead positive cultural transformations across several organizations of note.   Shwetha has led, managed, and been part of several award-winning HR initiatives and Change Management programs. She was the recipient of two Asia Lifetime Partner Awards in 2021 for “HR Digital Transformation” & “Creating a Human Touch in a virtual world” by Asia CEO. Similarly, she was also awarded the Vijeta CEO Award in 2018 for “People Agenda Suite design & delivery”.    We wish her all the success in her new role. Here’s to a long and rewarding journey together at Parle Agro.   #ParleAgroFamily #ParleAgroLegacy #CHRONews #CHROIndia #HRIndia #NewHire

Two Prestigious Recognitions, One Pioneering Spirit!   Frooti, our beloved mango drink, has earned its well-deserved place among 'The Iconic Brands of India' by ET Edge - Times Group, while Smoodh, our dairy disruptor, has clinched the prestigious BASES Breakthrough Innovation Award for 2023 from NielsenIQ!    At Parle Agro, our journey has always been fuelled by passion and a pursuit of excellence. We don't just create products; we craft experiences. We aim to rewrite the rules and redefine categories.   For nearly four decades, Frooti has been one of India's longest running mango love story. Frooti has always pioneered change with iconic packaging and disruptive marketing. It's more than just a drink; it's an emotion!   Smoodh, our pandemic-born phenomenon, has reshaped the dairy market landscape, achieving an astounding ₹685 crore turnover in under two years. This recognition is not just an award; it's an affirmation of our dedication to quality, innovation, and pushing the boundaries of taste.   As we celebrate these significant achievements, we're humbled by the impact we've made in our consumers' lives and remain committed to driving industry forward through ongoing innovation.   Here's to many more years of innovation, awards, and spreading joy with every sip!   #ParleAgro #Frooti #Smoodh #IconicBrands #InnovationAwards #Disruptors