Pepperfry

Pepperfry

Internet Marketplace Platforms

Mumbai, Maharashtra 183,443 followers

Changing your world since 2011, one sofa at a time.

About us

Ambareesh Murty and Ashish Shah embarked on a journey called Pepperfry in 2011 without a precedent or a template to follow, armed only with a mission to spark a feeling called home across the world. They imagined a supercharged lovechild between technology and homely comfort to help them achieve exactly this. 11 years later with a dominant online presence and over 200 offline studios, Pepperfry has blurred the lines between online and offline. Warm and fuzzy feelings aside - Pepperfry is a pioneer with a penchant for taking on difficult problems. Whether it's designing a sofa that can survive a nuclear apocalypse or creating a lamp that doubles as a margarita maker or creating India's biggest big-box logistic network covering over 500+ cities, we've always tried to push the boundaries of what's possible. We've long embraced and injected our eclectic tastes and quirky personality into everything we do. Fun fact: Our 200 'offline studios' don't actually sell anything, yet they contribute to 50% of the business. And when we're not MacGyver-ing the furniture world, we're looking to use technology to change the way our discerning customers shop for their homes, be it through reimagining the overall UX on how our discerning consumers buy for their homes or leveraging AR / VR to help them visualize products before buying or just using ML / Deep tech to build efficiencies in our internal processes.

Industry
Internet Marketplace Platforms
Company size
501-1,000 employees
Headquarters
Mumbai, Maharashtra
Type
Privately Held
Founded
2012
Specialties
Furniture, Home Decor, Omnichannel, Big Box Supply Chain, D2C Brands, and Commercial Design & Build Services

Locations

Employees at Pepperfry

Updates

  • View organization page for Pepperfry, graphic

    183,443 followers

    Our Associate Director - Legal Aasim Syed shares insightful thoughts on how AI is revolutionizing contract management. For startups, where resources are often stretched thin, AI-powered tools offer a game-changing advantage. AI can streamline contract drafting, flag potential risks early on, and centralize storage for easy access. It even frees up your legal team to focus on strategic growth. But it's not without challenges. Ensuring AI understands legal nuances, maintaining data security, and managing implementation costs are key considerations. Ultimately, AI is a powerful tool, but human expertise remains essential to navigate the complexities of contract law. What are your thoughts on AI's role in contract management? #AI #ContractManagement #LegalTech #Startups #Innovation

    View profile for Aasim Syed, graphic

    General Counsel | Corporate Lawyer | M&A | PE | VC

    Over the past few years, we have been seeing how AI is transforming contract management. AI in this context involves using technology to automate and streamline the creation, review, and management of contracts. This is crucial for businesses, as contracts underpin nearly every operation. 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬: Operating with limited resources, startups can greatly benefit from AI-powered contract management in several ways: ◾ 𝐀𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐞𝐝 𝐂𝐨𝐧𝐭𝐫𝐚𝐜𝐭 𝐃𝐫𝐚𝐟𝐭𝐢𝐧𝐠: AI-powered tools can automate the creation of standard contracts using pre-built templates and clause libraries, drastically reducing drafting time and allowing startups to operate more efficiently with limited resources. ◾ 𝐄𝐫𝐫𝐨𝐫 𝐌𝐢𝐧𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐑𝐢𝐬𝐤 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: AI’s intelligent review capabilities help identify potential inconsistencies, flagging risks and compliance issues early on, thus minimizing human errors that could lead to costly disputes. ◾ 𝐂𝐞𝐧𝐭𝐫𝐚𝐥𝐢𝐳𝐞𝐝 𝐂𝐨𝐧𝐭𝐫𝐚𝐜𝐭 𝐋𝐢𝐟𝐞𝐜𝐲𝐜𝐥𝐞 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: AI provides centralized storage and tracking throughout the contract lifecycle, ensuring that all contracts are easily accessible, properly managed, and compliant with legal standards. ◾ 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐨𝐧𝐢𝐭𝐨𝐫𝐢𝐧𝐠: With AI, startups can effectively track key dates, obligations, and performance metrics, ensuring that all contractual commitments are met on time and that performance is consistently monitored. ◾ 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐅𝐨𝐜𝐮𝐬 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧: By automating routine tasks such as drafting and contract management, AI frees up the legal team to focus on higher-level strategic initiatives that drive business growth and innovation. 𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬: While the benefits of AI in contract management are clear, it’s crucial to recognize the challenges & risks associated with its implementation: ◾ 𝐎𝐯𝐞𝐫-𝐫𝐞𝐥𝐢𝐚𝐧𝐜𝐞 𝐨𝐧 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲: AI is powerful but has limitations in understanding legal nuances. Human oversight is essential to ensure AI outputs align with contract needs. ◾ 𝐃𝐚𝐭𝐚 𝐒𝐞𝐜𝐮𝐫𝐢𝐭𝐲 𝐚𝐧𝐝 𝐏𝐫𝐢𝐯𝐚𝐜𝐲: Using AI in contract management requires strong security measures to protect sensitive information from breaches and cyber-attacks, avoiding serious legal and financial risks. ◾ 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐂𝐨𝐬𝐭𝐬: Setting up and maintaining AI systems can be costly, especially for startups, requiring significant investment in time, resources, and expertise to meet business needs. 𝐀 𝐍𝐞𝐜𝐞𝐬𝐬𝐚𝐫𝐲 𝐂𝐚𝐮𝐭𝐢𝐨𝐧: As AI evolves, it remains a tool dependent on the quality of its inputs. AI-generated insights are only as valuable as the data provided, and legal matters often require nuanced interpretations that AI alone cannot offer. Human expertise is essential in contract management to ensure all legal implications are considered.

    • No alternative text description for this image
  • View organization page for Pepperfry, graphic

    183,443 followers

    We are hiring! Are you passionate about leading product innovation and shaping the future of e-commerce? Pepperfry, a leading player in the online furniture and home décor space, is on the lookout for a dynamic Head of Product to drive their product strategy and execution. As the Head of Product, you will: - Define and execute product vision and strategy - Lead cross-functional teams to deliver outstanding products - Collaborate with stakeholders to understand market needs and customer preferences - Foster a culture of innovation and continuous improvement If you have a proven track record in product management, a deep understanding of the e-commerce landscape, and a knack for leading high-performing teams, this is your chance to make a significant impact! Apply now on hirist: https://lnkd.in/dncJBEYy Know someone who would be perfect for this role? Share this post and help us find the next product head at Pepperfry! Deepak Sharma Aafrina Jahur

    View profile for Joee De Choudhury, graphic

    Passionate HR Driving Growth and Culture

    Pepperfry is looking for a Head of Product to lead their innovative team and drive the future of e-commerce. If you have a passion for product management and a knack for leading teams, check out the job listing here: Head of Product at Pepperfry. Apply now on hirist: https://lnkd.in/dncJBEYy Know someone who fits the bill? Share this opportunity! #JobOpportunity #ProductManagement #Pepperfry #Hiring Deepak Sharma Aafrina Jahur

    Hiring for Pepperfry - Head of Product (8-14 yrs) - Apply Now!

    Hiring for Pepperfry - Head of Product (8-14 yrs) - Apply Now!

    hirist.tech

  • View organization page for Pepperfry, graphic

    183,443 followers

    #NewStoreAlert We are thrilled to announce the grand opening of our second Studio in the vibrant city of 𝐋𝐮𝐝𝐡𝐢𝐚𝐧𝐚! Spanning over 1500 sq. ft., this new store is designed to bring a fresh and immersive shopping experience to our valued customers. From stylish furniture to exquisite home decor, our new Studio has everything you need to transform your living spaces with the latest trends and timeless designs. 📍  Studio Pepperfry Ground Floor, Opposite Anurag Eye Hospital, Hambran Road, Ludhiana, Punjab 141001  📞 Ph: 7380300803 Come visit us and explore our wide range of products tailored to meet your home needs. We are open on all days from 10 AM to 9 PM. #happyfurnituretoyou #PepperfryStudio #furniture #homedecor #newstorelaunch Hussaine Kesury Naveen Abhishek Punjeet Singh Aniket Gupta

    • No alternative text description for this image
  • View organization page for Pepperfry, graphic

    183,443 followers

    Some decisions are irreversible, choosing the right furniture doesn’t have to be ! Introducing our new campaign #Pehletryatpepperfry in case you have not already come across one of these already. We know that choosing furniture online can be a challenge, especially when it comes to feeling the texture, comfort, and fit of the pieces. So “Try Before You Buy” at your nearest Pepperfry store.

  • View organization page for Pepperfry, graphic

    183,443 followers

    Some decisions are irreversible, choosing the right furniture doesn’t have to be ! Introducing our new campaign #Pehletryatpepperfry in case you have not already come across one of these already. We know that choosing furniture online can be a challenge, especially when it comes to feeling the texture, comfort, and fit of the pieces. So “Try Before You Buy” at your nearest Pepperfry store. Ashish Shah Hussaine Kesury Deepak Sharma Sanjay Netrabile Anand Batra Mahip Dwivedi ↗️ Naveen Abhishek Alok Varman Balavender Singh Aasim Syed Inderniel Shivdasani Kulbhushan Atkar Pushpinder Singh Bumrah Seema Joshi Shilpa Sahani Joee De Choudhury Vinay Julme Mohnish Rangwala

  • View organization page for Pepperfry, graphic

    183,443 followers

    Yesterday [7th August], we commemorated the 1st anniversary of our beloved founder, Ambareesh Murty, with a meaningful trek and tree plantation. As we hiked through nature’s beauty and planted trees, we were reminded of Ambareesh's vision, dedication, and the lasting impact he has had on all of us. His legacy lives on in every step we take and every tree we plant. Here's to continuing his mission and keeping his spirit alive in all that we do. #InMemory #LegacyLivesOn #TreePlantation #HonoringOurFounder Ashish Shah Hussaine Kesury Deepak Sharma Sanjay Netrabile Anand Batra Mahip Dwivedi ↗️Naveen Abhishek Alok Varman Balavender Singh Aasim Syed Inderniel Shivdasani Kulbhushan Atkar Pushpinder Singh Bumrah Seema Joshi Shilpa Sahani Joee De Choudhury Vinay Julme Mohnish Rangwala

  • View organization page for Pepperfry, graphic

    183,443 followers

    🔔 Introducing our latest brand campaign - ‘𝐏𝐞𝐡𝐥𝐞𝐓𝐫𝐲𝐀𝐭𝐏𝐞𝐩𝐩𝐞𝐫𝐟𝐫𝐲’ 🔔 Our new campaign humorously underscores the importance of experiencing furniture firsthand before making a purchase, featuring three relatable video ads that highlight the pitfalls of not trying before buying. While some life choices are irreversible, choosing the right furniture doesn't have to be. With over 150 stores across 100+ cities, we make it easy to discover furniture you'll love. Most customers are just 15-minutes away from a Pepperfry store, where expert home consultants are ready to help bring your home decor visions to life. Read more about the campaign here ⤵ https://lnkd.in/d7763YsR #PehleTryAtPepperfry #Pepperfry #FurnitureShopping #InStoreExperience #HomeDecor #BrandCampaign

    Pepperfry reminds consumers that 'furniture is personal' - ET BrandEquity

    Pepperfry reminds consumers that 'furniture is personal' - ET BrandEquity

    brandequity.economictimes.indiatimes.com

  • View organization page for Pepperfry, graphic

    183,443 followers

    We are thrilled to announce the return of Alok Varman as our new 𝐇𝐞𝐚𝐝 𝐨𝐟 𝐒𝐮𝐩𝐩𝐥𝐲 𝐂𝐡𝐚𝐢𝐧! With an impressive 23+ years in strategic business management, supply chain, and customer experience across retail and e-commerce, Alok is set to elevate our customer experience and fortify our market position. Alok has previously played a crucial role in Pepperfry's growth, developing our logistics and warehouses, and spearheading the expansion of our omnichannel experience stores. We are confident that under Alok’s leadership, we will continue to deliver top-quality furniture and home goods to our valued customers. Welcome back, Alok! #NewBeginnings #Leadership #Pepperfry #TeamPepperfry #SupplyChain #CustomerExperience 

  • View organization page for Pepperfry, graphic

    183,443 followers

    𝐏𝐞𝐩𝐩𝐞𝐫𝐟𝐫𝐲 𝐢𝐬 𝐄𝐱𝐩𝐚𝐧𝐝𝐢𝐧𝐠!   Are you ready to embark on a journey with India's leading furniture and home decor destination? Pepperfry is expanding its reach and we're looking for passionate individuals to join us as franchise partners! 𝐖𝐡𝐲 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐰𝐢𝐭𝐡 𝐏𝐞𝐩𝐩𝐞𝐫𝐟𝐫𝐲? - 𝐓𝐫𝐮𝐬𝐭𝐞𝐝 𝐁𝐫𝐚𝐧𝐝: Join a household name known for quality and trendy designs Proven Success: Benefit from a business model that delivers results. - 𝐂𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐒𝐮𝐩𝐩𝐨𝐫𝐭: From setup to operations, we're with you every step of the way. - 𝐆𝐫𝐨𝐰𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭: Tap into the booming furniture and home decor industry. 𝐉𝐨𝐢𝐧 𝐮𝐬 𝐢𝐧 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐭𝐡𝐞 𝐰𝐚𝐲 𝐈𝐧𝐝𝐢𝐚 𝐬𝐡𝐨𝐩𝐬 𝐟𝐨𝐫 𝐟𝐮𝐫𝐧𝐢𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐡𝐨𝐦𝐞 𝐝𝐞𝐜𝐨𝐫! For more information, visit our website (https://lnkd.in/gnu_bUuE) or contact us today.  Hussaine Kesury Naveen Abhishek   #Pepperfry #HappyFurnitureToYou #FranchiseOpportunity #Furniture #HomeDecor

  • View organization page for Pepperfry, graphic

    183,443 followers

    𝐅𝐫𝐚𝐧𝐜𝐡𝐢𝐬𝐞 𝐅𝐮𝐧𝐝𝐚𝐦𝐞𝐧𝐭𝐚𝐥𝐬: 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐟𝐫𝐨𝐦 Pepperfry'𝐬 𝐇𝐞𝐚𝐝 𝐨𝐟 𝐀𝐜𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧𝐬 Our Head of Activations Naveen Abhishek shares his valuable insights on what it takes to build an exemplary franchise model. With 150+ studios across India, Pepperfry knows the importance of getting this formula right. Inspired to become a franchise partner? Pepperfry is expanding! Visit our website (https://lnkd.in/gnu_bUuE) or contact us today.  #Franchise #entrepreneurship #businessgrowth #Pepperfry #HappyFurnitureToYou

    View profile for Naveen Abhishek, graphic

    National Head Activations at Pepperfry | Veteran

    What Makes an Exemplary Franchise Model ? As the Head of Activations at Pepperfry, I've had a front-row seat to the incredible growth we've achieved through our franchise model. Expanding an offline presence is a big decision for any brand, especially in a dynamic country like India, and getting the franchise formula right is crucial if you're looking to expand at scale. Over the years, while creating a robust network of over 150+ offline stores (also known as our experiential studios) in 90+ cities, we have learnt some important lessons on building a successful franchise model: - Strong Brand Foundation: A recognizable brand with a clear value proposition is essential. Customers need to understand why they'd choose your franchise over competitors. - Rigorous Partner Selection: Don't just look for investors. Seek out passionate entrepreneurs who align with your brand values and have a strong business acumen. - Location Identification: The right location is key to a successful store. Conduct thorough market research to identify high-potential areas and help franchisees choose locations that optimize foot traffic, visibility, and accessibility. - Comprehensive Training & Support: Set your franchisees up for success with thorough training, ongoing operational support, and marketing guidance. A one time support won't translate into a long-term relationship. For instance, we at Pepperfry provide end to end support to our franchise partners right from setup to operations, order fulfillment and management across 500+ cities and even staff training & customer support. - Win-Win Economics: The financial model needs to be profitable for both the franchisor and the franchisee. Transparency and fair terms are key. Successful franchise models usually stem from low investments and low / zero inventory risks.  - Continuous Innovation: The market evolves, and so should your model. Stay open to feedback, adapt your strategies, and keep innovating to stay ahead. At Pepperfry, our franchisees are true partners. We've learned that open communication, a collaborative spirit, and a shared passion for great customer experiences are the bedrock of a thriving franchise network. If you're a brand considering franchise expansion, I'd love to connect and share more insights. Feel free to reach out! And if you're an entrepreneur looking to invest in an incredible brand, we at Pepperfry are looking at expanding our offline footprint and joining hands with more partners who share our vision of transforming the way India shops for furniture and home decor!

Similar pages

Browse jobs

Funding

Pepperfry 10 total rounds

Last Round

Private equity

US$ 23.0M

See more info on crunchbase