PR has always been a fast-paced world. The AI complication made it a little messier and a little easier. As things continue to evolve a lot of processes are being made redundant and new ones that need to be added to make account planning work. That also holds true about what and how we work with new workforce across both PR agencies and Corp Comm demanding new considerations. If you have been in the PR industry long enough then you will know the value of processes and planning. Effective planning doesn’t just simplify workflows and cut down on redundant tasks—it bridges the gap between corporate communications and agency teams, enabling a unified brand narrative and seamless coordination. With the right systems in place, PR teams can transcend the hassle of endless documentation, freeing up valuable time to focus on impactful storytelling and strategic execution. But where does one begin? How do you establish processes that actually work? Which frameworks drive efficiency, and which simply add noise? We get into this discussion today with Gunjan Batra (Communications Lead - Usha International ) & Kritika Lalchandani ( Founder & CEO - Apostrophe Communications with Tarunjeet Rattan, Founder - PRPOI. Designed for seasoned PR professionals and emerging leaders alike, the discussion will share key insights gathered over years of experience from our expert panel as they debate and get candid about best practices, share real-life stories and insights from their experiences across various industries. They will share firsthand insights on process optimization, from establishing effective workflows to crafting collaborative routines that fuel success on both sides. Whether you're looking to boost team productivity, enhance cross-functional synergy, or simply make life easier for everyone involved, this session will provide the tools and insights you need to lead with clarity and confidence. Watch now ! Curators: Tarunjeet Rattan Sonali Sokhal Pooja Trehan Industry Partner: CommsAdda With Bhaskar Majumdar Jyotsna Dash Nanda Mrinall Dey (He/Him) #pr #publicrelations #prpoi #upskill #prindustry #prinsight Want to create live streams like this for your live / internal sessions then click on this link to get a special offer from Streamyard via PRPOI https://lnkd.in/gxz2wWQr
PRPOI
Public Relations and Communications Services
Public Relations Professionals of India - Focused on learning and upskilling!
About us
Public Relations Professionals of India (PRPOI), an online PR community focused on upskilling, was established in 2013. The effort is voluntary and free for the communications community. The group was founded by Tarunjeet Rattan and has two co-founders, Sonali Sokhal and Pooja Trehan, who joined in later to take the community on a new journey. Over the last 8 years, the community has a social media footprint of over 9679+ national (now attracting international) members. It comprises of PR professionals from agency and corporate communication department, across all designations from Indian and other countries. We also did offline events with location partner - Oxford Book Store. In 2020, we garnered social media footprint as a commendable voice of the industry. And that's how we managed to do: 32 Facebook & YouTube Lives with 51 Speakers (Including 7 international speakers), increasing our Social Media Member Footprint is now close to 9500. Our endeavour was supported immensely by our Media Partners - Adgully, Media Samosa, Agency Reporter, Skribe, PR Moment, AdMedia Insider - as well as our Industry partners - OneSource, PRCAI. Whilst we managed to bring alive a great streaming platform, PRPOI stayed true to capture the pulse and got on board Podcast Partner - All About PR. All through 2020, we have tracked industry changes and curated sessions that would help the PR community upskill in real-time, create camaraderie within the PR industry and showcase new voices from the same. Starting March 2020, we launched the PRPOI #SaturdayLive Sessions. Now What? Year 2021 began with us launching the PRPOI #InsightsThinkTank - a simple content driven exercise that ensures we are listening to audiences. Under that we carried out the Survey across the PR and Corporate Communication industry, findings of which are now live! In 2021, we plan to raise the bar by including the other marketing / brand building vertical in the conversation and take the initiative Global
- Website
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http://www.prpoi.in
External link for PRPOI
- Industry
- Public Relations and Communications Services
- Company size
- 2-10 employees
- Headquarters
- Bengaluru
- Type
- Self-Employed
Locations
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Primary
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Bengaluru, IN
Employees at PRPOI
Updates
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Final Call ! PR folks add your voice to the numbers. #pr #publicrelaitons #prinsight #prsurvey #agencysurvey
Founder, WebX IMS | Creator, PRCC | PRMoment 30U30 | Reputation Today's 40 Young Turks | Integrated Communication Strategist | Driving PR & Brand Communication Innovation Across Industries
Final Call for All PR Agency Professionals! If you haven’t already, participate in this survey and make your voice heard in shaping the future of our industry. This initiative is a joint collaboration b/w PR & Comms Collaborative and PRPOI, supported by IPRF, Media Connect, One Source and PRangers https://lnkd.in/gT6-kS8w Tarunjeet Rattan
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Processes & Planning: The blueprint for PR efficiency. Surprised? Don't be. PR has always been a fast-paced world. The AI complication made it a little messier and a little easier. As things continue to evolve a lot of processes are being made redundant and new ones that need to be added to make account planning work. That also holds true about what and how we work with new workforce across both PR agencies and Corp Comm demanding new considerations. If you have been in the PR industry long enough then you will know the value of processes and planning. Effective planning doesn’t just simplify workflows and cut down on redundant tasks—it bridges the gap between corporate communications and agency teams, enabling a unified brand narrative and seamless coordination. With the right systems in place, PR teams can transcend the hassle of endless documentation, freeing up valuable time to focus on impactful storytelling and strategic execution. But where does one begin? How do you establish processes that actually work? Which frameworks drive efficiency, and which simply add noise? We get into this discussion with Gunjan Batra (Communications Lead - Usha International ) & Kritika Lalchandani ( Founder & CEO - Apostrophe Communications Join us for the conversation with Tarunjeet Rattan as she dives into the discussion with two industry veterans. Designed for seasoned PR professionals and emerging leaders alike, the discussion will share key insights gathered over years of experience from our expert panel as they debate and get candid about best practices, share real-life stories and insights from their experiences across various industries. They will share firsthand insights on process optimization, from establishing effective workflows to crafting collaborative routines that fuel success on both sides. Whether you're looking to boost team productivity, enhance cross-functional synergy, or simply make life easier for everyone involved, this session will provide the tools and insights you need to lead with clarity and confidence. Block Your Time 👇 ➡ Day & Date: Saturday, 9 Nov 2024 ➡Time: 12 noon - 1 PM ➡Where : Linkedin: https://lnkd.in/gwGqA5Nyt Facebook: https://lnkd.in/gWnDREt Youtube: https://lnkd.in/gs8dxXrf Curators: Tarunjeet Rattan Sonali Sokhal Pooja Trehan Industry Partner: CommsAdda With Bhaskar Majumdar Jyotsna Dash Nanda Mrinall Dey (He/Him) #pr #publicrelations #prindustry #prpoi #processes #accountplanning #prinsight
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The PR industry is currently facing a significant talent crunch, exacerbated by the evolving demands of the communications landscape. As the need for innovative strategies, digital integration, and agility rises, the challenge of finding and retaining the right talent becomes even more pressing. Adding to this complexity is the post-pandemic shift, where professionals have reconsidered their priorities, mental health has come to the forefront, and the traditional agency model faces scrutiny. Tarunjeet Rattan ....VIKRAM KHARVI .... Sonali Sokhal and Abhishek Puri share insights with Anushka Jha as she makes sense of the talent trends for ADGULLY https://lnkd.in/dC2u22NY Nucleus PR Bloomingdale Public Relations Intelliquo NIIT Limited #publicrelationsindustry #talentcrunch #pr #publicrelations
Addressing the talent crunch in the PR industry: Key Challenges and Solutions read more: https://lnkd.in/dC2u22NY ✍ Anushka Jha ....VIKRAM KHARVI .... | Bloomingdale Public Relations | Sonali Sokhal | Intelliquo | Tarunjeet Rattan | Nucleus PR | Abhishek Puri | NIIT Limited #publicrelationsindustry #talentcrunch ##prindustry
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RSVP ASAP if you haven't already! This will be a cracker of a fun meet where we will swap stories over a meal. PR & Comms Collaborative Shashank Bharadwaj Tarunjeet Rattan
We’re bringing together PR pros for a relaxed evening of great conversations and stronger connections on Nov 15 — because, hey, a little break after Children’s Day is exactly what we need to keep adulting strong the next day! 😉 📅 Date: Thursday, Nov 15 🕢 Time: 7:PM Onwards (start early to make the most of your weekend!) 📍 Place: 1522 Adda What to expect: Networking and building strong bonds in the PR industry, Meaningful conversations, Food + Drinks Community Partner : PRPOI | Tarunjeet Rattan
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To RFP or not to RFP ? That's the question to answer along with how, what, when, where, why. The 'Request for Proposal' emails across verticals has been overwhelming in 2024 as more and more brands wake up to the power of PR. But should you respond to all of them? And if you do then how? How do you know this is right for your agency? How do you put a PR RFP together if you are a brand? Aakanksha Gupta ( Founder & CEO - The Other Circle ) and Sunaina Jairath ( CMO & CCO Bencos Life) join Tarunjeet Rattan for this discussion as she dives into the subject. They debate and get candid about best practices, share real-life stories and insights from their experiences across various industries. Curators: Tarunjeet Rattan, Sonali Sokhal, Pooja Trehan Industry Partner: CommsAdda With Bhaskar Majumdar, Jyotsna Dash Nanda, Mrinall Dey (He/Him) #pr #publicrelations #rfp #requestforproposals #prpitches #prpitch #prbriefs #industryinsight #prinsights
PRPOI - To RFP or not to RFP ?
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To RFP or not to RFP ? That's the question to answer along with how, what, when, where, why. The 'Request for Proposal' emails across verticals has been overwhelming in 2024 as more and more brands wake up to the power of PR. But should you respond to all of them ? And if you do then how? How do you know this is right for your agency? How do you put a PR RFP together if you are a brand? Let's get into this discussion with Aakanksha Gupta ( Founder & CEO - The Other Circle ) and Sunaina Jairath ( CMO & CCO Bencos Life) . Join us for the conversation with Tarunjeet Rattan as she dives into the discussion with two industry veterans on the RFP process across industries. They will debate and get candid about best practices, share real-life stories and insights from their experiences across various industries. Block Your Time 👇 ➡ Day & Date: Saturday, 19 Oct 2024 ➡Time: 12 noon - 1 PM ➡Where : Facebook: https://lnkd.in/gWnDREt Youtube: https://lnkd.in/gs8dxXrf Linkedin: https://lnkd.in/gwGqA5Nyt Curators: Tarunjeet Rattan Sonali Sokhal Pooja Trehan Industry Partner: CommsAdda With Bhaskar Majumdar Jyotsna Dash Nanda Mrinall Dey (He/Him) #prindustry #publicrelations #pragencyindia #pradvice #careeradvice #conversationsthatmatter #careergrowth #pr #upskillwithus #requestforproposals #rfp
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In a true community collaborative initiative, four more robust PR communities join in to add more voices to the PR Agency Insight Survey. PRPOI & PR & Comms Collaborative are delighted to have IPRF, One Source, Media Connect, PR Rangers join us in the initiative the results of which will empower all PR professionals in the Indian PR industry. How ? The results will enable each PR professional in a PR Agency to … ➡️Make Informed Choices The survey once out , will enable and empower PR professionals in our industry to take an informed decision on their career growth, negotiate for remuneration that is set against industry standards and re-adjust expectations based on current scenario ➡️Bring About Standardisation The survey once out, will also help leadership teams understand how to balance expectations against compensation ➡️Improve Communication The survey once out, will also foster camaraderie and give all of us opportunities to have a more candid and informed conversation on the future of the industry Add your voice to the survey today : https://lnkd.in/gSWCaeFH With Tarunjeet Rattan Shashank Bharadwaj #iprf #prrangers #prpoi #prandcomms #onesource #mediaconnect #pr #pragency #prindustry #industryinsight
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Have you taken a peek at the survey the results of which will make a significant impact on your professional life in the PR industry ? The Agency Insight Survey will take in inputs from all of you across happiness quotient, salaries and workloads so that PR professionals can make more informed choices about their careers. The entries will be confidential. Do click on the link below and add your voice to the survey: https://lnkd.in/gSWCaeFH Or you can scan the QR Code in the image below and start adding your thoughts. Collaboration Partners: PR & Comms Collaborative PRPOI With Tarunjeet Rattan Shashank Bharadwaj #pr #prindustry #publicrelations #pragency #pragencies #survey #careergrowth
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If you're still looking for that one person who will change your life, take a look in the mirror. You have the power to change your life. No one can do it for you. 🙏🏻
If you're still looking for that one person who will change your life, take a look in the mirror. You have the power to change your life. No one can do it for you. 🙏🏻
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