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PRPOI

PRPOI

Public Relations and Communications Services

Public Relations Professionals of India - Focused on learning and upskilling!

About us

Public Relations Professionals of India (PRPOI), an online PR community focused on upskilling, was established in 2013. The effort is voluntary and free for the communications community. The group was founded by Tarunjeet Rattan and has two co-founders, Sonali Sokhal and Pooja Trehan, who joined in later to take the community on a new journey. Over the last 8 years, the community has a social media footprint of over 9679+ national (now attracting international) members. It comprises of PR professionals from agency and corporate communication department, across all designations from Indian and other countries. We also did offline events with location partner - Oxford Book Store. In 2020, we garnered social media footprint as a commendable voice of the industry. And that's how we managed to do: 32 Facebook & YouTube Lives with 51 Speakers (Including 7 international speakers), increasing our Social Media Member Footprint is now close to 9500. Our endeavour was supported immensely by our Media Partners - Adgully, Media Samosa, Agency Reporter, Skribe, PR Moment, AdMedia Insider - as well as our Industry partners - OneSource, PRCAI. Whilst we managed to bring alive a great streaming platform, PRPOI stayed true to capture the pulse and got on board Podcast Partner - All About PR. All through 2020, we have tracked industry changes and curated sessions that would help the PR community upskill in real-time, create camaraderie within the PR industry and showcase new voices from the same. Starting March 2020, we launched the PRPOI #SaturdayLive Sessions. Now What? Year 2021 began with us launching the PRPOI #InsightsThinkTank - a simple content driven exercise that ensures we are listening to audiences. Under that we carried out the Survey across the PR and Corporate Communication industry, findings of which are now live! In 2021, we plan to raise the bar by including the other marketing / brand building vertical in the conversation and take the initiative Global

Website
http://www.prpoi.in
Industry
Public Relations and Communications Services
Company size
2-10 employees
Headquarters
Bengaluru
Type
Self-Employed

Locations

Employees at PRPOI

Updates

  • View organization page for PRPOI

    1,663 followers

    PR professionals build narratives for brands—but are we missing the biggest storytelling opportunity? Personal branding on LinkedIn isn’t just for CEOs. It’s a PR goldmine 💰 Why ? ➡️ Executives with strong LinkedIn presence = stronger brand trust. People buy into people before they buy into brands. ➡️ Media loves a face behind the brand. Thought leadership posts can turn executives into quotable industry voices. ➡️ Influence drives impact. A well-crafted personal brand fuels investor confidence, talent attraction, and business growth. If your PR strategy still treats LinkedIn as an afterthought, it’s time for a rethink. Listen in today and learn how to make personal branding a powerhouse tool for your clients—and your campaigns with Linkedin Top Voices, storytellers and brand communication experts Nakul Ghai, Aarti Ahuja & Meenakshi C V as Tarunjeet Rattan the discussion. So lets dive in ! Curators: Tarunjeet Rattan, Sonali Sokhal, Pooja Trehann Industry Partner: CommsAdda With Bhaskar Majumdar Jyotsna Dash Nanda #pr #publicrelations #prinsight #personalbranding #linkedinbranding #linkedinvideo #topvoices #brandstorytelling #branding Want to create live streams like this for your live / internal sessions then click on this link to get a special offer from Streamyard via PRPOI https://lnkd.in/gxz2wWQr

    PRPOI : Linkedin as a Leadership Tool

    www.linkedin.com

  • View profile for Shashank Bharadwaj

    Integrated Communications Strategist | Founder at WebX IMS | Driving PR & Brand Innovation | Creator of PRCC | PRMoment 30U30 | Reputation Today's 40 Young Turks

    𝐂𝐨𝐦𝐢𝐧𝐠 𝐒𝐨𝐨𝐧: 𝐓𝐡𝐞 𝐏𝐑 𝐀𝐠𝐞𝐧𝐜𝐲 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐒𝐮𝐫𝐯𝐞𝐲 (𝐈𝐧𝐝𝐢𝐚 𝐄𝐝𝐢𝐭𝐢𝐨𝐧) 2024 A community-driven initiative by PRCC & PRPOI, this first-of-its-kind survey brings together the voices of PR agency professionals across India. This inaugural edition moves beyond conventional metrics,, it explores AI’s impact, career aspirations, and industry challenges—all shaped by those who drive the profession forward.  𝑺𝒕𝒂𝒚 𝒕𝒖𝒏𝒆𝒅 𝒇𝒐𝒓 𝒊𝒏𝒔𝒊𝒈𝒉𝒕𝒔 𝒕𝒉𝒂𝒕 𝒑𝒖𝒕 𝑷𝑹 𝒑𝒓𝒐𝒇𝒆𝒔𝒔𝒊𝒐𝒏𝒂𝒍𝒔 𝒂𝒕 𝒕𝒉𝒆 𝒄𝒆𝒏𝒕𝒆𝒓 𝒐𝒇 𝒕𝒉𝒆 𝒔𝒕𝒐𝒓𝒚 Tarunjeet Rattan | Nanda Padmanabhan SCMP® | Shailesh K. Nevatia | PRiyankita Praharaj | Vikram Kharvi

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  • View profile for Britt Klontz

    Freelance Digital PR Consultant & Publicist | Content Strategy

    In case you needed another reminder not to use #AI when pitching expert commentary… Qwoted flags users when they’re caught submitting AI-generated pitches. This means that if someone spots you using AI, your profile gets marked for other journalists and #PR pros to see. We’ve already seen reporters publicly call out AI-generated pitches, but now platforms are starting to do something about it. And honestly, I’m not surprised. AI might be helpful for brainstorming, but sending unedited AI pitches is lazy PR. Journalists can tell. And now, in some cases, they’re being told. If you rely on AI to pitch for you, you’re missing the entire point of media relations. Do you think more platforms should be doing this?

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  • View organization page for PRPOI

    1,663 followers

    This is an event you would not want to miss 👇 Join PRmoment India 's expert-led webinar, "LinkedIn as a Strategic PR Channel in 2025," to discover how to leverage LinkedIn for maximum impact. Register today : LinkedIn : https://lnkd.in/g7KYW_YR Use the code "PRPOI15" which will allow you a 15% discount on the ticket price Paarul Chand Sandeep Kumar (He/Him) Harry Singh Karthik Srinivasan Tarunjeet Rattan #personalbranding #strategicpr #pr #prindustry #industryinsight

    • Join our expert-led webinar, "LinkedIn as a Strategic PR Channel in 2025," to discover how to leverage LinkedIn for maximum impact. Use Promo Code: LINKEDIN2025 at checkout to unlock your exclusive discount of 15%! Hurry - this offer is valid only until Sunday, 23rd February 2025. https://www.prmoment.in/events/linkedin-as-a-strategic-pr-channel-in-2025
  • But PR isn’t just media relations. Nor is it a downgrade. It’s a strategic function spanning brand positioning, reputation management, stakeholder engagement, crisis comms, and audience-building beyond traditional media. If anything, PR demands just as much storytelling instinct, adaptability, and critical thinking as journalism… with the added layers of client strategy, business acumen, and strategic positioning. So articulately put by Jasmin Hyde ❤️ #pr #publicrelations

    View profile for Jasmin Hyde

    Strategic PR Specialist | Media, Advocacy & Brand Storytelling | Helping leaders in sustainability & social impact shape a better world.

    PR has a PR problem. It’s still seen as a ‘step down’ from journalism. Some journalists who move into PR feel the need to explain their transition. And within the wider media/comms sector, there’s an outdated perception that PR is a ‘lesser’ career path. But PR isn’t just media relations. Nor is it a downgrade. It’s a strategic function spanning brand positioning, reputation management, stakeholder engagement, crisis comms, and audience-building beyond traditional media. If anything, PR demands just as much storytelling instinct, adaptability, and critical thinking as journalism… with the added layers of client strategy, business acumen, and strategic positioning. Sure, call me biased. But I'm keen to unpack why this stigma still lingers (objectively). Theories: 1. If PR is seen as ‘just pitching,’ it makes sense to believe traditional media holds all the power. 2. Journalism is often seen as mission-driven, while PR is positioned as commercial. But in today’s media landscape, both operate within business realities, from ad revenue and sponsorships to paywalled content and branded partnerships. 3. PR is sometimes dismissed as ‘selling,’ but at its core, it’s about shaping perception, building trust, and managing reputation. 4. While often framed as consumer-driven, PR plays a critical role in shaping narratives across corporate, government, advocacy, and beyond. Whoever still needs to hear this in 2025: A great PR strategy doesn’t rely on traditional media alone. So… 👉 have you felt the 'PR vs journalism' divide closing or widening?

  • View profile for Sayooj Surendran

    Corporate Communications, Myntra | SS 30 under 30 | CMO Asia Awardee | Ex-Reliance | Ex-Leap | Ex-AvianWE

    PR industry in India has a value problem. Last week, a conversation with one of my industry colleagues made me realise the stark reality of how PR is widely perceived in India. For one of the feature rollouts the brand wanted to announce, she proposed avoiding a press release and rather taking a different approach. She sure had good reasons, but was met with the ignorant question “But if there’s no press release, the PR team isn’t doing much for the launch right?”. This mindset isn’t uncommon. A hard 20% of organizations in the country probably understand the value PR brings to the table. While I’m lucky to be part of this lot, the rest 80% still think we’re just a press release factory. What sets the 20% apart? They understand - Reputation drives market value - Crisis prevention > Crisis management - Strategic messaging shapes business outcomes - Media relationships are built, not bought - Communications is a business driver, not a cost centre It will take a village to reframe the conversation, but we must start now. TLDR; PR in India has a PR problem. #publicrelations #corporatecommunications

  • View organization page for PRPOI

    1,663 followers

    Ruth Dsouza Prabhu starts a conversation on 'WHAT has WORKED' for the media fraternity in their dealings with the PR fraternity. She leads the conversation by sharing some of her own experiences. Framing this one ♥️ #pr #publicrelations #community #mustread

    View profile for Ruth Dsouza Prabhu

    Independent Journalist/Author/Content Developer -NYT| Al Jazeera| The National |Fodor's |Whetstone| GBH| Eaten| Nikkei Asia| Going Places | Mint Lounge | Condenast Traveller | Travel and Leisure | The Hindu | The Federal

    As a features and specifically an F&B journalist, I work very closely with PR professionals. There are a lot of templatised email introductions of clients that come my way through them. Most comprise information I can find with a simple Google search. But, there are some that truly knock it out of the park when it comes to presenting their clients. Let me list out what has led to story conversions for me. ✳️ When PR think like journalists: A random "Can you feature my client in your esteemed publication" often goes nowhere. But when a PR representative sent me a pitch on the architectural highlights of a new restaurant, with all key details and a set of images, much like how AD Digital likes it, I knew it would immediately be picked up and it was! ✳️ When PR lets you experience a place/event without the need for a confirmed story: Now I completely understand the MANY ways this may not be workable. Trust me, I do. This is more of how the long-haul game is played. A 4-day trip to Ahmedabad for the launch of a boutique B&B, but with an itinerary that showcased the city, in the context of the B&B, landed me stories in an international publication and 2 Indian ones, with the potential for more in the pipeline because the itinerary is an evergreen one and can be always relevant. A 3-day trip for a chocolate brand that showcased the customised process of cultivation and harvest of cocoa beans to its final use in the artisanal chocolate outlet yielded 1 international and 3 Indian stories as well. A 5-day trip (+2 more days because I always extend international junkets on my own dime to explore more) to Sweden on what was a food-specific itinerary gave me 9 stories over 1 year. None of the above asked for confirmed stories beforehand. The bottom line is that unless one experiences it, it is often hard to ideate with just an introductory pitch, especially the templatised ones. ✳️ When PR have clearly understood what independent journalists vis-a-vis a journalist on rolls can offer: For example: When a new restaurant opens, publications like to do previews before the launch date or within 2 weeks of its opening. Best done by a journalist working in-house. But, if the inspiration for the restaurant was a road trip that culminated in a restaurant, that would be perfect for the independent journalist looking to do a travel/food story. Independent journos are a good bet for a story idea that is not time-bound. ✳️ When PR folks track trends and let you know about them with their client + others in context: Sure, every journo has a beat, but not always are we aware of every trend or story possibility. So when PR folks spot something, bring it to our notice, with not only their client in perspective, but the names of a few more (since they are definitely tracking competition), it makes it easier to build a pitch faster and push it through the pitching process. Journos, what else has worked for you in your interactions with the PR fraternity? 

  • View organization page for PRPOI

    1,663 followers

    RFP season is here, and with it comes the frenzy of pitches, proposals, and last-minute submissions. But in the race to win clients, are PR agencies skipping the most critical step—due diligence? In the relentless pursuit of revenue and marquee names, agencies often overlook the very risks they are hired to mitigate. When a PR firm fails to scrutinize a potential client, it’s not just their reputation at stake—it’s the trust of media, stakeholders, and the public. Are PR agencies gambling with their credibility? Michelle Pereira , Co-Founder ElleQuinn Communications breaks down why due diligence isn’t just a best practice—it’s a survival strategy. Read her take here https://lnkd.in/gRphk5fY #pr #publicrelations #prinsight #prpitch #pitchprocess #industryinsight #reputation

    • In the shadowy intersections of corporate ambition and public trust lies an uncomfortable truth that many PR agencies would rather not confront. The rush to onboard clients, driven by revenue targets and the allure of big names, often blinds agencies to the very dangers they are supposed to shield against. The industry’s silent compromise with due diligence has become its Achilles’ heel.

For PR professionals, every new client is a promise to shape narratives, protect reputations, and build trust in a world that increasingly questions everything. But what happens when this promise is built on a foundation of ignorance? When agencies fail to ask hard questions about the companies they represent, they gamble with their credibility and the media ecosystems and public institutions they claim to serve.
  • View organization page for PRPOI

    1,663 followers

    PR professionals build narratives for brands—but are we missing the biggest storytelling opportunity? Personal branding on LinkedIn isn’t just for CEOs. It’s a PR goldmine 💰 Why ? ➡️ Executives with strong LinkedIn presence = stronger brand trust. People buy into people before they buy into brands. ➡️ Media loves a face behind the brand. Thought leadership posts can turn executives into quotable industry voices. ➡️ Influence drives impact. A well-crafted personal brand fuels investor confidence, talent attraction, and business growth. If your PR strategy still treats LinkedIn as an afterthought, it’s time for a rethink. Join our PRPOI Feb 2025 live session this Saturday as we de-code Linkedin personal branding and get you thinking on the subject. Listen in and learn how to make personal branding a powerhouse tool for your clients—and your campaigns with Linkedin Top Voices, storytellers and brand communication experts Nakul Ghai, Aarti Ahuja & Meenakshi C V as Tarunjeet Rattan leads the discussion. So get those Qs ready ! The panel will seek to bring out the best practices on the platform for the PR community to upskill and ensure their brand storytelling playbook gets just... a lot more sharper 😎 📅 Block your time today : 8th Feb, 2025 , Saturday | 12 P.M - 1 PM , right here on this page. Curators: Tarunjeet Rattan, Sonali Sokhal, Pooja Trehann Industry Partner: CommsAdda With Bhaskar Majumdar, Jyotsna Dash Nanda #PRStrategy #PersonalBranding #LinkedInLeadership #LinkedinTopVoice #TopVoice #upskillwithus #upskilling #PR #PublicRelations Want to create live streams like this for your live / internal sessions then click on this link to get a special offer from Streamyard via PRPOI https://lnkd.in/gxz2wWQr

    • Linkedin as a leadership took : Why personal branding is your competitive edge ?
  • View organization page for PRPOI

    1,663 followers

    The Brand Associate and Communications Associate of the future will have a different skill set that will be tuned into the consumer needs and sentiment with a very different tool kit. Among the fastest-growing jobs in Bengaluru over the past three years according to LinkedIn data, the new warrior in PR will need to upskill quickly. So, what the are the skills required to excel in these roles? “Focus on becoming an outstanding problem-solver,” says Nucleus PR’s Managing Partner Tarunjeet Rattan. Strategic thinking and storytelling skills are key to thriving in the Brand Associate role, shares Vineet Singh, Head of Brand Marketing and Communications at Pocket FM. Tune in for more insights on these two roles. And share your take — what skills can help you shine in Bengaluru’s fast-evolving job market? Check out the full list of Jobs on the Rise in Bengaluru here: https://lnkd.in/JOTR25BLR #LinkedInVideo ✍ : Dipal Desai 🎥 : Ajithesh Guru Prasath, Isha Chitnis, Rakshit Ravindranathan #pr #communication #prskills #upskill #futureofwork #futureofpr

    View organization page for LinkedIn News India

    8,013,212 followers

    Brand Associate and Communications Associate are among the fastest-growing jobs in Bengaluru over the past three years, shows LinkedIn data. So, what the are the skills required to excel in these roles? “Focus on becoming an outstanding problem-solver,” says Nucleus PR’s Managing Partner Tarunjeet Rattan. Strategic thinking and storytelling skills are key to thriving in the Brand Associate role, shares Vineet Singh, Head of Brand Marketing and Communications at Pocket FM. Tune in for more insights on these two roles. And share your take — what skills can help you shine in Bengaluru’s fast-evolving job market? Check out the full list of Jobs on the Rise in Bengaluru here: https://lnkd.in/JOTR25BLR #LinkedInVideo ✍ : Dipal Desai 🎥 : Ajithesh Guru Prasath, Isha Chitnis, Rakshit Ravindranathan

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