Red FM

An Appeal to Bosses RJ Purab #BajaateRaho

It's been a long time coming and it has finally arrived. At Red FM, we have been evolving sports as a core category, especially after the success of the Carrom Street Festival in Kolkata. To us, sports is a powerful platform to connect with audiences beyond the limitations of radio. From cricket-centric podcasts to on-air campaigns, the game has always been a part of our DNA, but we are now taking it a few notches higher (literally and metaphorically speaking). It gives me immense joy to introduce our humble initiative the Red Premier League, a cricket league in Srinagar, Kashmir. In our endeavor to build communities, we are taking the IP to a more local level to engage communities meaningfully. Kashmir has also been through an awful lot, it's time to introduce something uplifting and unifying and RPL will offer that fresh and positive avenue for the region. Today is the first match in the month-long league and we are very very excited about this and for introducing this exciting new chapter to all the sports enthusiasts across the country. P.S. All the matches will be streamed live on our Red FM JK YouTube channel if you want to tune in :)

#DuggaDugga

At the Healthcare CSR Change Makers Awards 2024, we won Excellence in Social Impact Award - Corporate for our campaign, Class Lagegi. Its a great honor and we are truly humbled. As a leading voice in the media landscape, we recognize the immense power and responsibility we hold in shaping conversations that matter. This campaign was about driving a revolution in how we, as a society, perceive success and failure. At Red FM, we believe it’s our mission to champion socially relevant causes, translating them into relatable, impactful narratives for our listeners. Through Class Lagegi, we aimed to spark a much-needed dialogue, becoming a platform for empathy and change. Our hope is that this message resonates far beyond the campaign, creating a lasting shift in mindset, and making students feel supported on every step of their journey!

Did you know Red FM's College Ke Tashanbaaz has taken over 33 Indian cities & 300+ colleges across the nation! Red FM has been celebrating the spirit of college students, offering them a unique opportunity to showcase their hidden talent and compete for national recognition. With a wide array of categories, including singing, dancing, stand-up comedy, spoken word, and more, students are showcasing their talent, connecting with their peers, and experiencing the camaraderie that college life is all about. The campaign's high point is that students across India are being mentored by Indian music director, composer, singer, and music producer, Amaal Mallik. And we are beyond happy to report that the love from the students across India has been overwhelming. Watch out for a riveting Tashanbaaz finale!

Carnatic music maestro TM Krishna in The Indian Express feature for our upcoming event South Side Story! His conversations about how art must be a collision of diverse voices, a reflection of our complex, messy, and profoundly artistic world, and of course South Side Story make for an intellectually stimulating read. Do give it a read and come join us on the 31st of August and 1st of September at KD Jadhav, IG Stadium, New Delhi. https://lnkd.in/gPaGepg3

This post is dedicated to Amit Dave - the heartbeat that keeps us moving forward or, as some would call him, the steady hand that has guided us through countless challenges and triumphs. With Amit, it's never just about numbers—it's about understanding the story they tell and using that insight to lead us forward. When it comes to knowing where we stand, how to lead, and when to pivot, Amit is the quiet force that ensures we're always a step ahead. I must congratulate him for stepping into his new role as Sales Head for the North, East, and West markets. It truly feels less like a promotion and more like a natural evolution, a moment of recognition for a journey that's been years in the making. Amit's knowledge of these markets is intimate. He has spent 15 years dedicating himself to understanding the nuances of our clients so well that he could tell you, off the top of his head, who our top partners are in any of our 69 stations. That kind of knowledge doesn’t just come from experience; it comes from passion, dedication, and a relentless drive to be the best. But what truly sets Amit apart is his spirit. With his hair turning grey and white, you'd expect a man who’s seen it all to slow down. Yet, Amit is the opposite. He’s the youngest soul in the room, especially at our annual sales meetings, where he transforms from the numbers guy into the life of the party. He’s the one who fires up the team with a "How’s the Josh?" and leads with energy that’s infectious. His dance moves are legendary within the Red FM family —so much so that just watching him makes my knees ache, and I’m sure others feel the same! At Red FM, we often turn to AD for arguments and wisdom. In every sense, he is a living example of our 'Bajaate Raho' spirit, bringing joy, energy, and dedication to our team every single day. #HoomansOfRedFM

We’re thrilled to welcome RJ Purab to the Red FM Delhi family! After capturing the airwaves in Kanpur for almost 14 years, he now brings his exceptional entertainment skills and deep connection with listeners to the capital city. Radio has the unique ability to forge personal bonds with its audience, and Purab has mastered this art. We’re excited to see how he’ll elevate our programming here in Delhi. As always, we count on your continued love and support he embarks this new chapter. #WelcomeRJPurab #RedFMDelhi

Filing your Income tax returns? Here's making budget easy for you! RJ Swati in conversation with Achal Chawla and Shalini Jain, Tax Partners-EY, breaks down the scary concept of BUDGET 2024 in simpler and easy-to-understand sentences! Watch the full video Red FM's Youtube Page: https://lnkd.in/gYt7yi37 #budget2024 #incometax #taxtips #budgetanalysis

Ya'll know we've always had a knack for hitting it out of the park, we've done it again. Cracked a feature story for our latest trade campaign 'Ghamand Nahi Kiya' with Media Brief. Now if anyone asks you, Ghamand kis baat ka? (Boast for what?) - you can forward this story as your answer. Have a happy time reading and sharing ahead! #GhamandNahiKiya