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Your marketing needs more contrast. Why? 👀 Contrast creates interest "Worn by supermodels in London and dads in Ohio" Can you picture two more different groups? The contrast is hilarious and specific. 📌 One of my fav quotes from Ogilvy: “The best ideas come as jokes" "Make your thinking as funny as possible" Some of my best marketing? Started from jokes. Like this one lol. 👇 Quick story for you: Dooly won "6th fastest growing product" on G2. But most award announcements? They get zero engagement. /Snoozefest 💤 Until... During a team hangout... My head of content accidentally said "GQ..." (🙌 Camille Trent, still my fav campaign lol) Immediately, I burst out laughing 😂 My first thought after that? MAGAZINE COVERS! GQ <> G2 Boom. We ran with the idea that day. G2 'GQ magazine covers' The posts blew up 🔥 Why? → Contrast vs expectations → Fun and playful -- 💬 Marketing TLDR for you; More contrast = More interest. Make your thinking FUNNY. Especially in B2B. B2B does not mean "boring" to "blah" Have some fun with it plz. ✌️✨ -- 👟 P.S. New Balance, Nike, or HOKA? You can only pick ONE for life. What's your choice? -- 👋 Follow Mark P. Jung for more content. Liked this? ♻️ Repost to share!