SalesWomentoring

Familiarity does not breed contempt - sounds strange? Have you ever noticed how a song you didn’t like at first grows on you after hearing it a few times? Or how certain brands stick in your mind, even if you can’t remember why? That's the Mere Exposure Effect at work 🔄 It’s a fascinating psychology principle that shows how repeated exposure alone can build trust and positive feelings. Why does it matter in Sales? 👉 Sometimes, it’s not about saying more or doing more, it’s about being present more. Here’s how to use the Mere Exposure Effect to boost sales, without coming off as repetitive or pushy: 🧠 Stay Top of Mind, Subtly Regular check-ins, a helpful newsletter, or occasional insights keep you visible without the sales pressure. Familiarity, not force. 🧠 Share Consistently It’s not just the content, it’s the consistency that counts. Weekly tips, quick updates, or a case study show you’re engaged and invested. 🧠 Create Familiarity Through Brand Presence From your LinkedIn profile to emails, make sure your visuals and messaging are consistent. Familiarity extends to your style: colours, tone, format. Your brand should be instantly recognisable. Here’s the best part: Being “top of mind” doesn’t mean being intrusive. It’s about building quiet connections and letting familiarity do the work for you ✨ How often do you connect with leads without a direct pitch? Let’s talk strategy in the comments! #SalesPsychology #TopOfMind #BrandVisibility #FamiliarityEffect #SubtleSelling #SalesTips #RelationshipBuilding #SalesStrategy #CustomerEngagement

“Why are my LinkedIn impressions going down??” I was struggling with this all month long, searching for a way to grow my impressions again. I decided the best way to do it would be to get on the Olympics bandwagon, and what followed was draft after draft of weak analogies. I tried to connect our medals in shooting to aiming for the right target audience, parallels between wresting and objection handling…. None of them made it out of my drafts. Last week, I ended up seeing a super cute video of a little girl being inspired by Simone Biles, and it resonated so deeply with me and with what my brand stands for (you can’t be what you can’t see, so we need to see more women role models excelling in their fields). I shared it, and within hours it clicked! What did I learn? The value of choosing your moment. Last week we talked about moment marketing, and how Dunzo grew 40X by crafting marketing messages around trending topics. But it is not enough to find a moment, it is important to find a deep connection between that moment and what you offer. For example, I received a great ad from interiors brand Elementary, which said “Happy 78th Independence Day! It brings us immense joy to be sharing all things India through handcrafted wares for home & gifting, made by the people for the people. Join us in this celebration with our pre festive offer of up to 70% off until 19th August!” This is fantastic content, because it is advertising products that are hand crafted by Indian artisans. Products that keep old traditions alive and are reminders of our culture and heritage, while also supporting Indian handicrafts. Compare this with most of the ads you’ve received on Independence Day. There is so little connection between what is being offered and the moment that it almost seems in poor taste to run the campaign at all. The art of content creation is more than just choosing topics and writing mini essays. It comes from observing, testing, analysing and most of all - practice! That is why SalesWomentoring has partnered with content creation expert Shivani Gala to bring you our exclusive workshop, "How To Create Content that Connects”. This 90 minute workshop is followed by a 7 Day Challenge with ongoing WhatsApp Support, to make sure can put the strategies you learn into practice. Sign up now to secure your spot and take the first step towards becoming the next Content Whizz: https://lnkd.in/gCZh_4MP #contentcreation #contentmarketing #linkedincontent #contentcalendar #howtocreatecontent #contentchallenge #advertising

Difference between USP & UVP unclear? Read on to know more.

What's your view on rejections ?

The most common problem I hear from founders who work hard - they feel like their business is stuck on a treadmill, no matter how hard they run. This is the advice I give them: The problem might not be your hustle but your direction. And setting clear, impactful goals can be the game-changer you've been missing. Here’s how to set goals that truly propel your business forward: 1️⃣ Elevate Your SMART Goals Everyone talks about SMART goals these days —Specific, Measurable, Achievable, Relevant, and Time-bound. But what if you treated them as living, breathing guides rather than rigid targets? Instead of a vague aim like "increase sales," how about "boost online sales by 20% in the next quarter through a targeted social media blitz and revamped website experience"? 👉 Adapt and refine your SMART goals regularly. The business landscape changes fast—your goals should too. 2️⃣ Short-term vs. Long-term Balancing short-term wins with long-term vision isn’t just a strategy; it’s an art. Quick wins keep your team motivated and your cash flow healthy, but long-term vision ensures sustainable growth. Think of it as planting seeds now for a harvest that will feed your business for years. 👉 Break down your long-term vision into actionable short-term goals. Each small victory should pave the way toward your ultimate business dreams. 3️⃣ Alignment: Your North Star Your goals should be your business’s North Star, guiding every decision and action. Aligning your goals with your overall strategy ensures that every step you take brings you closer to your vision. If a goal doesn’t support your bigger picture, it’s time to rethink it. 👉 Use your mission statement as a filter. If a goal doesn’t pass through it, it doesn’t belong on your roadmap. These goal-setting strategies can make all the difference in turning your hard work into meaningful, tangible progress. What goal-setting changes can you make today to ensure your business is on the right path? Reflect, adjust, and move forward with confidence. #goalsetting #founders #salesforfounders #businessmentor #startupmentor

Would You Rather Buy from a Stranger or a Trusted Advisor? Let’s say you’re about to make a big purchase decision. Who would you trust more? A salesperson pushing their product, or a thought leader who has consistently provided valuable insights and solutions? 🤔 The Stats Speak for Themselves Over 80% of high-performing sellers excel in social selling. 82% of buyers review at least 5 pieces of content from the winning vendor before deciding. Here Are Some Insights for Building Your Personal Brand 🌟 Narrative Over Numbers. Share compelling stories, not just statistics. Your journey and the impact you’ve had on clients create emotional connections, making your insights memorable. ♦️ Example: Instead of just saying "I helped a client increase sales by 20%," tell the story of how you worked with them, the challenges they faced, and the steps you took together to achieve that success. This narrative not only informs but also inspires trust and relatability. 🌟 Engage with Purpose. Lead discussions by posing thought-provoking questions and challenging conventional wisdom. Introduce innovative ideas that position you as a thought leader shaping industry conversations. ♦️ Example: On LinkedIn, you might ask, "How do you think AI will change the landscape of sales in the next five years?" This invites your network to engage, share their thoughts, and see you as a leader in forward-thinking discussions. 🌟 Micro-Influence. Cultivate relationships within niche communities. Being a big fish in a small pond can have a significant impact. Your influence in these communities drives highly targeted engagement. ♦️ Example: If you specialize in sustainable fashion, become active in forums, groups, and events dedicated to this niche. Your expertise and consistent presence will make you the go-to person within that community.* 🌟 Consistent Authenticity. Authenticity isn’t a one-time act; it’s a consistent behaviour. Regularly share your journey, including challenges and learnings. Authenticity builds trust and loyalty among your audience. ♦️ Example: Share a post about a recent project that didn’t go as planned, what you learned from the experience, and how it’s shaping your future strategies. This transparency resonates deeply with your audience, reinforcing your authenticity. The digital marketplace is crowded. Your brand needs to stand out. Because buyers don’t just buy products; they buy into people they trust and respect. Want to know how to become one of them? Send me a DM to learn more about how our mentorship programs can help you build a personal brand that lets your influence—and revenue—soar! 🌟 #b2bsales #sales #salestraining #womeninsales #salestips #linkedselling #linkedintips #personalbrand

Did you know that on average, there are 6-10 stakeholders involved in a B2B purchase decision? Each one of them has different concerns. Identifying, engaging, and tailoring your approach for can dramatically increase your chances of closing a deal! Here’s Is a 5-Step Plan for Getting it Right! 1️⃣ Map Out the Key Decision Makers. This usually includes: 🔸 The Initiator. The person who first identifies the need for a new solution. 🔸 The User. Those who will use the product or service. 🔸 The Influencer. Individuals who influence the decision with their knowledge or opinions. 🔸 The Buyer. The person responsible for the final purchase. 🔸 The Approver. The one who gives the final sign-off. 🔸 The Gatekeeper. Those who control access to the decision-makers. 2️⃣ Research and Understand Each KDM’s Roles, Concerns and Priorities:  🔸 The Initiator may focus on innovation and new solutions. 🔸 The User will be concerned with the ease of use and how it saves them time/effort. 🔸 The Influencer might look at industry trends and best practices. 🔸 The Buyer will focus on cost and budget considerations. 🔸 The Approver is likely concerned with overall impact and ROI. 🔸 The Gatekeeper will want to ensure that the process is efficient and manageable. 3️⃣ Customise your messaging and interactions for each stakeholder: 🔸 Address the Initiator’s desire for new and improved solutions with examples of innovation. 🔸 Showcase how the User’s time will be saved and experience will be enhanced and simplified. 🔸 Provide the Influencer with data, case studies, and industry insights. 🔸 Discuss business impact, ease of implementation and financial benefits with the Buyer. 🔸 Highlight long-term ROI and strategic benefits for the Approver. 🔸 Ensure the Gatekeeper is kept in the loop and feels heard and valued. 4️⃣ Build consensus by addressing their specific concerns and demonstrating how your solution benefits the entire organisation. Use tailored content, presentations, and meetings to ensure all voices are heard and aligned. 5️⃣ Keep the lines of communication open and transparent. Regular updates and follow-ups with each KDM ensure that everyone is informed and any concerns are promptly addressed. Is mapping multiple customer personas in B2B Sales confusing and overwhelming you? To make this easier, get my FREE ICP template - check out the comments for details! And stay tuned for more insights as we dive deeper into mastering B2B sales throughout this series! P.S. You won’t want to miss tomorrow’s post – we’re uncovering the secrets to B2B selling. See you there! #sales #b2bselling #salestraining #salescoaching #womeninsales #idealcustomerpersona #icp

Mere paas Ma hai!!!! Deewar is an iconic film in which two brothers lead very different lives: Amitabh Bachan’s character Vijay turns to crime, while his brother Ravi, played by Shashi Kapoor, becomes an honest police officer. One of the most famous scenes is the one in which Vijay tells his brother: I have money, a house, a car, a job, and a big bank balance - what do you have? And Ravi replies, “I have ma!” To him, his mother by his side was worth more than all the wealth and status in the world. And if you want to sell better and sell with confidence - whether as a Sales professional, Sales leader, founder or entrepreneur - you should feel the same about having a Mentor. A mentor will provide personalised guidance, share proven strategies, and offer constructive feedback, accelerating your growth and boosting your success. With their expertise, you can navigate challenges more effectively, enhance your skills, and achieve your sales and career goals faster. But a good mentor is hard to find. I know this, because after 30 years in Sales, I have seen what a huge impact a mentor can make. And I know that for most people, especially for women in sales, it is hard to find the right fit. That’s why SalesWomentoring has created our membership plans that are set to become as iconic as this classic Bollywood line! Our Full Stack VIP Annual members get FREE Unlimited access to all our workshops and networking events and as a special bonus - 4 Complimentary One-on-One Mentoring Sessions (60 Mins Each)! Ready to take your Sales career to the next level? DM me to learn more about our membership and mentorship plans! PS: Are you feeling filmy after today’s post? Let me know which movies you would like to hear Sales lessons from next 😉 #womeninsales #sales #bollywoodsalestips #mentorship #bollywood #india #salesskills #salesmentor

Get ready to have your mind blown by my Bagon Mein Bahaar Hai (BMBH) Formula for better Sales! Some of my favourite Sales lessons are from Bollywood. 
 This one is from the movie Aaradhana, which has an iconic song in which the hero gets the bashful protesting heroine to tell him she loves him by getting a series of micro agreements. The song begins with him telling the heroine he’s going to ask her a few questions, and she must answer honestly. He starts with innocuous questions: Bagon mein bahaar hai? (Are the gardens in full bloom?) Is Today Monday? All finally leading up to the big one: You love me? Her obvious answer: Yes! 
 And how can you use this in Sales? Most of us intimidate our customers by asking for the Sale too soon. Instead of pushing for a big commitment right away, use the principle of micro-commitments. This involves asking for small, easy-to-agree-to actions that build momentum. Each small "yes" paves the way to the final sale. What would this look like in a Customer Interaction?
 Imagine you're selling a premium software package. Instead of diving straight into the big ask, you start with small, manageable requests. First Micro-Commitment: "Would you like to see a quick demo of our software in action?” Second Micro-Commitment: "Do you agree that the interface is user-friendly?” Third Micro-Commitment: "Can I send you a free trial so you can explore it yourself?” Final Ask: "Are you ready to upgrade to the premium package to unlock all the features?” By the time you reach the final question, the customer is more likely to say "yes" because they've already made several positive decisions along the way. The key to the BMBH Formula? 
 Start Small. Build Gradually. Listen Actively. Create Value at Every Step. Be Patient. By mastering my favourite Bollywood technique, you’ll make your sales process smoother and more effective, leading to more "yeses" and satisfied customers. P.S- pic of me channeling my inner Bollywood heroine. 😊. Have you heard this song, do let me know in the comments. #sales #bollywoodsalestips #followup #bollywood #india #salesskills #customerinteraction

Ever sent a follow-up and felt like it just disappeared into a black hole? I have been there too. And as I sat at my desk in despair, I noticed the sticky notes all around me, and it hit me. The key to being unforgettable to my client? Emotional Post-It Notes. Imagine your follow-up as a sticky note that your prospect places on their mental fridge. This note isn’t just any scribble; it’s a heartfelt story or a message that hits home. It resonates, sticks, and most importantly, it gets remembered. Here’s how you can create those emotional Post-It Notes in your follow-up communications: 💭 Tap into Their Aspirations Go beyond the immediate needs of your prospects and speak to their dreams and aspirations. Paint a picture of how your solution helps them achieve their long-term goals. This isn't just about solving a problem—it's about helping them build a vision for their future. 🧐 Evoke Curiosity with Teasers Leave a little mystery in your follow-ups. Instead of laying out all the details, give them just enough to pique their curiosity and make them want to learn more. A well-placed question or an intriguing hint about a feature can prompt them to engage further. 📖 Create Micro-Stories Micro-stories are short, impactful narratives about your experiences or your clients' success stories. To be effective, these stories should be concise yet powerful, creating a vivid image in the prospect’s mind. The key is to make the story relatable and evoke an emotional response. ⚓️ Personalised Memory Anchors Create a follow-up that references a unique detail about your previous interactions. Maybe it’s a specific hobby they mentioned or a quirky fact they shared. This personalised touch shows that you were truly listening and makes your follow-up stand out as genuine and thoughtful. Still Getting Ghosted? 

Join us for an upcoming group mentoring session on Mastering Follow-Ups with Manik Bhargava, CBO at IMS International! 🗓️ Jun 22nd, 2024
⏰ 11 AM IST In this session that is open to all, you will learn from mentors and peers the key techniques to: Find the right cadence and balance for follow-up without appearing pushy Personalise your follow-up messages Use a multi-channel approach Use client feedback to effectively level-up your follow-up strategy Don’t let your follow-ups fade into the background. Register now and start creating those emotional Post-It Notes that will make you unforgettable! 👇 #sales #salesfollowup #followup #salesworkshop #salescoaching