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🔎 𝐖𝐡𝐲 𝐄𝐯𝐞𝐫𝐲𝐛𝐨𝐝𝐲 𝐋𝐨𝐯𝐞𝐬 𝐚 𝐆𝐨𝐨𝐝 𝐏𝐅𝐌 𝐀𝐩𝐩 𝐛𝐮𝐭 𝐈𝐭'𝐬 𝐒𝐨 𝐇𝐚𝐫𝐝 𝐭𝐨 𝐁𝐮𝐢𝐥𝐝 𝐎𝐧𝐞! At first, Personal Finance Management apps promise to transform how we manage our money, but many users lose interest quickly. At D91 Labs, we wanted to find out why. Through some internal primary research and conversations with PFM product leads in the industry, we identified significant gaps between user expectations and what PFM apps actually deliver. What do users really want? Read our latest blog to find out. 💡 𝐊𝐞𝐲 𝐡𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬: 1. Users want more than just tracking—they seek 𝐜𝐨𝐧𝐭𝐞𝐱𝐭𝐮𝐚𝐥 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐠𝐮𝐢𝐝𝐚𝐧𝐜𝐞 rather than blanket cross-selling of products. 2. 𝐀𝐈-𝐩𝐨𝐰𝐞𝐫𝐞𝐝 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 offers tailored financial advice, but users still need proof it can match the trust and depth of human advisors. 3. The 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐀𝐠𝐠𝐫𝐞𝐠𝐚𝐭𝐨𝐫 (𝐀𝐀) 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 is reshaping PFMs with secure, consent-based data collection, offering personalized insights while preserving privacy, though users may not fully value it yet due to existing habit and a lack of awareness. 📲 What was originally intended as a tool to give users more control over their finances has slowly morphed into something else. The focus on monetizing user data has shifted the narrative away from empowering users. However, this comes at the cost of long-term engagement. The next wave of PFM success will be driven by those who prioritize genuine value for users over quick wins. 🚀 Read the full blog and explore our findings in more detail. https://lnkd.in/gXs8tVfj