Setu

Digitising EMI Collections in Tier 3 Cities 💡 For lenders like MONEYBOXX FINANCE LIMITED, offering credit to small businesses, cattle farmers, and kirana shop owners is transformational—but cash-heavy EMI collections? A real challenge. Cash-heavy collections mean risks & inefficiencies. With 45% of EMI payments in cash, the risks of embezzlement and operational inefficiencies loomed large for them. Setu’s BBPS BOU, not only increased their digital EMI collections but also shattered the prevailing skepticism towards technology in rural areas. The customers embraced digital EMI payments, proving that they weren’t tech-averse, just solution-starved!  . If payment collections are slowing you down, let’s fix it. Get in touch. 🚀

Setuzen Spotlight: Dhruv Kaushik 🚀 Meet Dhruv, a driving force behind Setu's program management operations! With expertise in Key Account Management, Revenue Process Efficiency, Market Expansion, he is passionate about solving complex challenges and creating scalable solutions. From refining sales processes to strategic positioning and optimizing revenue operations, Dhruv’s approach blends data-driven insights with hands-on execution. When he's not busy strategising the next big move, you’ll find him diving into market trends. ⏳

No more payment failure mysteries! 🚀 At Setu, we care deeply about our customers and see their challenges as our own. Introducing granular UPI error visibility for merchants 🎯 Upgrade your payment SLAs and SOPs by identifying precise points of failure: ✓ Customer-side error codes ✓ Acquirer-side error codes ✓ Complete transaction context Merchants now get clear reasons behind failed transactions—no more guesswork, just insights. Try now! . Not a customer yet? Visit Setu.co . Shivam Shashikant Amlan Jena Rohit Shetty Saksham Bansal Rajatha B M #Payments #FinTech #UPIinnovation

Remember the last time you stepped into a bank branch? Neither do millions of Indians. By 2030, fintech lending will surpass traditional banks in India, rewiring the entire $350 billion lending landscape. But the real story is the behavioural shift: - Your neighbourhood kirana owner is getting working capital through their smartphone at midnight - Young professionals are securing instant loans during their commute - Small businesses are accessing credit based on digital footprints, not paperwork This isn’t just convenience—it’s financial inclusion at a massive scale. 📈 At Setu, we're seeing this transformation firsthand as we build the digital rails that make lending accessible to every Indian, anytime, anywhere. The future of lending is already here—and it fits in your pocket.📱 Curious to see how your business can join this revolution? Let’s connect. . . ~ Research by D91 Labs

Thrilled to announce our partnership with Plada Infotech Services Ltd.! 🚀 Their 'Delivery First, Pay Later' solution, PRUF, just got better. With our UPI Reserve APIs, setting up one-time mandates is now easier than ever. Together, we’re redefining trust and convenience for merchants and customers ✨

Big news! 🎉 Welcome Vijeth Pandit, our new CPO! With his passion for enabling commerce and championing financial inclusion, he's here to help us build India's next-gen financial infrastructure. Welcome to the Setu family! 💫

Time to hit pause, take a breath, and reflect on the wonderful year gone by. 😌 2024 has been a whirlwind, but the end-of-year break is the perfect time to reset and recharge. Pushing one last update — a git commit to time with loved ones. Wishing you a much needed buffer break before we RAM through 2025 💫 - Team Setu 🚀

2024 was about making finance flow as smoothly as code. From processing bill payments worth a small country's GDP to launching India's first BFSI-focused LLM, we've been building bridges in India's financial ecosystem. Thank you to our partners, developers, and the incredible Setu team for helping us transform how Indians experience finance. Here's to Building Better, Together in #2025. Special thanks to all our customers for trusting us with their innovation journey. #BuildWithSetu #APIstoImpact #FinTech #DigitalIndia #Innovation

Dhan x Setu: The ROI of Getting User Experience Right 🚀 During one of our recent customer catchups, Anirudha Basak - Sr. Product Manager at Dhan, shared how they engineered a user experience to solve one of trading's biggest chokepoints - the onboarding process. By improving this one critical step, they were able to slash cost of customer verification by 75%. 🙌🏻 But there's more to the story: ✅ 50% of onboarding processes are now automated using Account Aggregator, ✅ 80% of users organically adopt the new verification system, and ✅ F&O verification time drops from 24 hours to seconds. A perfect example of how innovation drives growth. See how they achieved this feat. We've linked to a detailed post about it in the comments.👇🏻 #fintech #AccountAggregator #customeronboarding

"Hey, can you help us with the CBS load?" "We need a fix for those failed payments..." "Any way to get more control over customer mandates?" "And please tell me deployments can be faster!" Plot twist: We said yes to everything 👀 We shipped 4 massive updates on UPI Setu just in time for the holidays. ↗️ Express Ledger: Handles your CBS load so you can rest easy during peak traffic 🎯 Mandate controls that put you in the pilot seat 🔁 Payment retries with never give up (just like us!) ⚡️ Self-serve deployment because waiting is so 2024 Ready in production. Right now. 🚀 See what we built via the link in the comments 👇🏻 #UPI #FinTech #PaymentInfrastructure