Singular

10 tips for winning with creative in 2025: 1. Don’t build ads, build portfolios 2. Vary the length of your videos 3. Tiktok and reels: 2 video styles that are killing it are character-led and useful information 4. Don’t forget good old-fashioned banners! 5. Go seasonal, but go seasonal light 6. Sometimes, be late … intentionally 7. Don’t fall into the trap of just demanding attention 8. Creative that wins is localized creative 9. Calculate your cost of testing 10. Use AI to make/monitor/improve creative All this from a recent Singular webinar ... highlights here: https://lnkd.in/gsqdHuQ2

Shout-out to Singular support ... so many wonderful people there doing amazing work for our incredible clients!

🤖 Can AI 6X your creative output? 🤖 Automate winners and losers? 🤖 Save you hundreds of hours of non-creative work building creative variations? In a word: yep! We just chatted with Hagop from Appvertiser about what AI can do for your creative. He says he's 6X'd output on creative with AI, plus automated key parts of creative optimization. He and Growth Masterminds host John: - talk tools to use - build or buy - automating testing - automating variants (images AND video) ... and much much more. Check it all out here, or wherever you get your podcasts: https://lnkd.in/gFidX-3Y

Which app genre outperformed all the others? What key iOS number jumped massively this quarter? Which ad networks grew the most? Added the most advertisers? It's finally here: Singular's Q3 2024 Quarterly Trends Report! Inside you'll find data on key trends like: - web2app - non-traditional ad networks - KPIs for hundreds of countries and dozens of app categories - platform ad spend share: web, Android, iOS We're super-thankful to have contributions from partners like Marcus Burke, Sara El Bachri, Digital Turbine, Mobile Growth Association, RevX and yellowHEAD, who share insights on: - direct-to-device UA - personalization - top performing ad formats by app category - the right Google Play keywords - what's better than A/B testing - and much more ... Report link in the first comment!

"We know from our games that when someone has at least 2 friends in a game, they spend 4X as much time." - Dan Box, EA, at the recent Frontier Summit in Vancouver This is why you make your games social. Social games have: - higher retention - better monetization - more playing time

TikTok Smart+ vs Meta Advantage+ vs Google App Campaigns ... it's the battle of AI-driven ad automation on massive global platforms. There are 2 things going on here: 1. automating ad campaigns 2. using up all of each platforms' available ad impression supply #1 sounds good, and it can be, but it can also automate wasting your money fast if you're not careful. #2 is great for the platforms, but risks your ads displaying in less performant corners of these vast machines. The obvious incentive: make your ROAS good, but not insane. The better it is in some specific placements, the more the platform can use up non-performant supply while still providing an overall-decent ROI. Ultimately, you need to pay close attention to where your ads are running as well as the targeting. More in our long-form blog post: https://lnkd.in/g7M-cS9w

Dear AI, We love you. Also, we hate you. Advertisers have a love affair with AI. Most of us are using it regularly, every single day. But yeah ... it's not perfect. And sometimes this sort of thing happens 😀 😀 😀 Enjoy, and happy Friday!

In Japan, manga is king, so native ads work great. In Brazil, Spotify is huge, so video ads work well. In India, TrueCaller is huge and banners are essential. In our latest Growth Masterminds we invite Tomás Yacachury from Kayzen to chat about WHAT works WHERE. Which ad formats will skyrocket your app? What publishers will grow downloads faster? And what differences in countries really matter when it comes to programmatic advertising: formats and partners? He and host John Koetsier discuss 6 different nations: 1. The US 2. UK 3. Germany 4. India 5. Brazil 6. Japan And, of course, median prices, inventory levels you need to purchase to reach various levels of your target audience, and much more.        https://lnkd.in/gkgvjztm

📺 Video is now 60% of time on Facebook and Instagram. We asked TubeScience what's working well. 2 things stand out: 1. Character-led stories 2. Useful information From Philip Buerger: "Video now represents more than 60% of time spent on Facebook, Instagram, for example. And so we've seen particularly two concepts or strategies working really, really well, which are character-led stories, which are great formats because they're easy to integrate problem, solution sales formulas in it in a very authentic way, while you still can create emotional connection with the character and make it entertaining while still having a selling ad. And the other part is useful information. And that makes sense because if you think of making concepts for specific placement platform, you need to understand why people come to that, what they're looking for. And people come to TikTok or Reels because they want to get either entertainment or they want to find learn something new. And so those have been two concepts that have been working really, really well ..."

In honor of all our customers and coworkers in India and abroad who celebrate Diwali, thank you! We celebrate with you and wish you both light and love. Plus, of course, a great couple of days off!