Bengaluru-based Smart Cookie, founded in 2021 by Nithya Sunil, is gearing up for significant growth.
Nithya Sunil, the face behind Smart Cookie, shared her ambitious plans, emphasizing the brand’s commitment to health and quality. “We’ve raised about 40 lakhs from the Startup India Seed Fund. Currently, we have 8 to 10 products that we’ve nutrition-tested and consumer-tested, ready to be sold,” Nithya explained. The brand plans to start sales through its website, Amazon, and niche healthy marketplaces, targeting consumers who prioritize plant-based, gluten-free options with healthier sugar alternatives.
So far, since the consumers have started working on their health, Smart Cookie has carved a niche with its innovative approach to traditional bakery products.
Nithya elaborated on their product strategy, saying, “Innovation is at the core of what we do. We aim to break the monotony of eating the same bars and makhana every day.”
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#smartcookie #emergingbrands #startups #cookie #bakery #healthysnacks Ashu Agrawal