Social Samosa

The Pulse Magazine’s Festive Edition curates a playbook for Indian Advertising and Marketing Professionals. We understand the evolving dynamics of festive marketing, where tradition meets modernity and technology drives personalisation. On the cover, we have Sunder Balasubramanian, the Chief Marketing Officer of Myntra, a brand that has redefined fashion e-commerce in India. The conversation with Sunder delves into Myntra’s Festive Marketing strategies, their annual festive sale and initiatives to engage with the audience. Read the cover story to know how Myntra taps into India’s festive spirit to deliver campaigns that resonate with millions. Follow the link in comments to download the magazine. #ThePulseMagazine #FestiveMarketing

How Behrouz Biryani blended culture with flavour for Dhanteras by offering a golden spoon for every order thereby celebrating good fortune. #Collab

As we celebrate Dhanteras, let's revisit Tata Trust's powerful Project Streedhan campaign, which redefined the meaning of wealth for urban Indian women. Urging them to invest not only in gold but also in iron, the campaign highlighted the preciousness of health. With over 50% of urban women impacted by anemia, it reminds us that true prosperity lies in well-being as much as in traditional treasures. Agency: FCB Group India Brand: Project Streedhan #CampaignThrowback #SSDhanterasWatch

Facebook's short film beautifully captures the story of Pooja Didi, a dairy owner navigating her challenges of the business, hires additional staff who were affected due to pandemic and lost their job. As Diwali approaches and financial strain increases, a few of her staff share a short video on Facebook. What happens next is a powerful portrayal of Facebook and emotional storytelling, showcasing how communities can come together to support each other. Brand: Meta Agency: Taproot Dentsu, Dentsu Aegis Network #Advertising #Marketing #DiwaliAds

How Flipkart turned the tables with its ‘ADd To BRAG’ campaign, making customers the stars of the show. By showcasing their purchases to their friends, the brand added a playful twist to the festivities. #Collab #Flipkart

How Lenskart.com's latest heartfelt Diwali campaign captured the festive season's spirit, reminding us that - Kaun kehta hai ki sirf mithai ka dabba hee rishta jodta hai? So, this Diwali, let's celebrate the sweet moments and thoughtful gifts that truly bring us together! #Collab #LenskartWaliDiwali #Lenskart

This Diwali, Federal Bank sparked excitement by associating with Vidya Balan reinforcing the values of trust, safety and the ultimate joy of relationships. The campaign also throws light on Federal Bank Fixed Deposits which are AAA-rated by CRISIL for safety and deposit. #Collab #Diwali #FederalBank #FixedDeposits #RishtonKaTyohaar #VidyaBalan #Campaigns

Bold Care and Jupiter collaborate on an OOH campaign encouraging couples to engage in open conversations about financial health and emotional intimacy. This initiative aims to break the taboos surrounding discussions of money and relationships, highlighting how financial stress can impact both emotional and physical connections. Apurv Narang, Head of Growth & Marketing at Jupiter Rajat Jadhav, Co-Founder of Bold Care #Advertising #Marketing #OOHads

Meta has debuted NotebookLlama, an AI-driven podcast generator that turns text into audio, aiming to bring articles and PDFs to life. Using Llama models, it first transcribes, then dramatizes, and finally vocalizes content through open-source text-to-speech tools. While promising, early users have found the audio to sound robotic and occasionally overlap, highlighting ongoing challenges in AI-driven audio quality and accuracy. Follow the link in the comments to know more #Advertising #Marketing #Meta

How Cadbury Celebrations brought The Times of India a festive makeover as The Meetha of India this Diwali! #Advertising #PrintAds