Social Samosa

On the cover of The Pulse Magazine’s Trends and More edition is Mayur Hola, VP - Brand at Swiggy, an Advertising & Brand Leader who has shaped digital-first brands like OYO, Subway, and Swiggy. In a candid conversation, he unpacks the key pillars of building a successful digital-first brand, ideal framework for storytelling and more! This edition also brings together insights from top advertisers and marketers, offering a roadmap to navigate the ever-evolving industry. From trend forecasts to game-changing strategies, these pages serve as a guidebook for marketers planning the year ahead. Read the cover story to discover how Mayur has built brands that have seamlessly integrated into our daily lives so much so that we can’t imagine a world without them. Follow the link in comment to download the magazine. #ThePulseMagazine

How Behrouz Biryani hosted a royal feast for comedians with a twist—featuring clues and riddles. Through storytelling, the campaign held audiences engaged until The Royal Feast was unveiled. Warning: Spoilers ahead! #Collab Behrouz Biryani

The CCI’s crackdown on alleged cartelisation in India's ad industry has sent shockwaves through agencies and brands. Experts dissect the impact and whether this will lead to lasting change or another controversy. Experts: Prathap Suthan, Managing Partner & Chief Creative Officer at Bang In The Middle Emmanuel Upputuru, Founder & Creative Chairman of EFGH Brand Innovations Hareesh Tibrewala, CEO of Anhad and former Joint CEO of Mirum Agency Chaaya Baradhwaaj, Founder & Managing Director of BC Web Wise Read the full story with the link in Comments. #Advertising #Marketing 

India's digital ad market is set to grow at a 19.09% CAGR, driven by AI, automation, and first-party data strategies, according to the 'Dentsu MarTech India Report 2025.' Harsha Razdan, CEO, South Asia, dentsu, said, "Success isn’t just about having the right tools — it’s about knowing what to focus on." Read the full story with the link in Comments. #Advertising #Marketing #DigitalAdvertising #MarTech #AIinMarketing #DataDrivenMarketing

By 2025, AI will revolutionise marketing through hyper-personalisation, predictive analytics, and real-time engagement — transforming how brands connect with consumers. Abhinav Jain, Co-Founder & CEO of Almonds Ai, explains how AI will create tailored experiences, blending data with creativity to drive meaningful interactions. Read the full story with the link in Comments. #Advertising #Marketing #AIinMarketing #HyperPersonalisation #PredictiveAnalytics #FutureOfMarketing

Shresth Gupta, VP of Marketing for SVOD at ZEE5, highlights how regional content, AI-driven personalisation, and CTV are driving platform growth. "Our approach is rooted in hyperlocal storytelling, premium originals, and a strong regional content portfolio," Gupta shares. ZEE5’s focus on family-friendly and culturally resonant content sets it apart in the evolving OTT landscape. Read the full story with the link in Comments. #Advertising #Marketing #OTT #RegionalContent #CTV #StreamingInnovation

Santosh Padhi (Paddy), former Taproot co-founder, launches Into Creative as Chief Creative Officer & Chairman with Ayesha Ghosh as CEO and five other founding partners. Paddy said, "Our focus will be on doing brave, fearless, creative brand work." The agency aims to reignite creativity through diverse services like INTO Brands, Insights, and Digital. Read the full story with the link in Comments. #Advertising #Marketing #IntoCreative #SantoshPadhi #CreativeAgency #Advertising

How Samsung S25 Ultra is turning heads in the Prague Subway with eye-catching hologram ads making every train ride a little more magical! Credits - Erika Hendrix

Meta rolls out new features on Threads to boost engagement and user control. Updates include profile topic tags for better connections, expanded reply controls for improved interaction, and a revamped video player for seamless viewing. Meta aims to position Threads as a key real-time platform, competing with X. Read the full story with the link in Comments. #Advertising #Marketing #Meta #ThreadsUpdate #SocialMedia #Engagement

In a cluttered IPL ad space, brands need to go beyond visibility to drive impact. Namrata Parekh, Co-founder, Meraki Sport and Entertainment Pvt. Ltd, highlights the power of moment marketing, hyper-local campaigns, and creative activations. "Creativity and authenticity will always triumph over mere visibility,” she notes. Read the full story with the link in Comments. #Advertising #Marketing #IPLMarketing #BrandStrategy #MomentMarketing #InfluencerEngagement