The Hubverse

So what does The Hubverse have to offer? Swipe to learn 👉🏽 #agency #content #branding #social

In the city that never sleeps, The Hubverse is coming awake. The Hubverse is expanding to MUMBAI! As an agency, we have always believed in working towards giving our clients an optimal and holistic experience. We are ecstatic to be able to give our clients from the west a much more hands on experience by setting up an office in 📍Bandra, Mumbai A special thank you to Nikhil Sachdev, Ronak Daftary, Jigar Doshi, and Pratik Doshi who have supported us in this new endeavor. As part of this initiative, our head of project management, Malharika Jain has begun working out of the Bombay office. But there is only so much she can do by herself. Which is why... THE HUBVERSE IS LOOKING FOR OUR FIRST MUMBAI PARTNER! We are looking for a creative lead in Mumbai who can help us with all things creative on ground.

2 Months. Nothing but Achievements. 🥎 It all started with us onboarding Parth Jindal, the man behind JSW Sports Pvt Ltd and Inspire Institute of Sport, as an investor. A truly pivotal moment for us. 🥎 With a prize pool of 10 lakhs, we hosted India Padel Tour 3.0, a padel tournament that was attended by over 500+ padel enthusiasts. 🥎 We got featured in Inc42 Media’s 30 Startups to watch out for in August 2024. 🥎 Indian Padel Academy's (IPA) first padel team. IPA's first international padel tournament. IPA's first medal in padel. In collaboration with IPA, Victor Perez Padel, our head coach and Imran Yusoof led Team India to their first bronze medal in APPT - Asia Pacific Padel Tour. Special shoutout to Rithik Sinha, Team Manager. 🥎 Onto, our India Padel Tour 4.0, Inter-Club Edition 1, which was a smashing success that doubled in attendance from India Padel Tour 3.0. We were honored to host 8 clubs and a whole lot of talent. 🥎 And lastly, we had the chance to host a singles mixer in collaboration with Bumble Inc. that was attended by over 30 singles, ready to mingle. Our collaborations and partners that aided our victories, who we have nothing but gratitude for, S Raheja Realty, Godrej Properties Limited, Fast&Up India, HEAD Padel, StayVista, Bayside Sports (India) Pvt. Ltd., Hudle, Bokka Coffee Mumbai, Ureco, Gutsy Greek Yoghurt, UpUrFit, Akbar Travels of India Pvt Ltd & Akbar Holidays Pvt Ltd, Babolat, DreamSetGo, The Leela Bhartiya City Bengaluru Hotel Conventions Residences, PULCO STUDIOS, Cello, Food Square India, Sportsqvest, TwentySeven, The Whole Truth Foods, SeedWTR, ONEAthletics, Sobriety Sips, Movement By Design, Loop & Knot, The Hub Bengaluru, The Hubverse. So what are you waiting for? Collaborate with us and join the padel wave.

The Most Visionary Collaboration in India Titan Eyeplus and Ogilvy have teamed up to do something incredible and never done before. Do we smell a Cannes coming? In a creative twist, they’ve replaced traditional dhaba menu boards with eye-check reminders, bringing essential vision care directly to truckers on the road. Here’s why- With long hours spent on the road, many truck drivers face life threatening risks due to uncorrected vision problems. By bringing reminders to the places where truckers gather, Titan Eye Plus and Ogilvy are addressing a critical gap in awareness and access to eye care. Creativity at it’s finest. This partnership exemplifies how creativity can drive meaningful change. Each eye-check reminder promotes their services while fostering a culture of care and safety among truckers, now expanding to auto and taxi drivers, and delivery partners. Shoutout to all the people who made this campaign possible, Kainaz Karmakar, Harshad Rajadhyaksha, sukesh nayak, R Karthik, agastya manmohan, Prem Thyagarajan, Kanickaraj S, Priyank Vaghela, AYUSHI HALDAR, Sahana Y, Saurabh KV Kamalakaran, Ashwin Rasquinha, Krishnakant Mishra, Kishor Manjrekar, Jay Thacker, Absolute Studios Prafull Sharma, Zahoor Qadir We at the Hubverse are truly inspired by this insightful initiative, and we’d be honored to help you expand this campaign with our innovative ideas and media assets like The Hub Bengaluru.

This week has been quite a heavy one on Zomato. Let’s recap, shall we? ☝🏽 Deepinder Goyal went undercover as a delivery partner and was mistreated in Ambience Mall, Gurgaon. He shared this on social media and vowed to work with malls to stop the injustice. https://lnkd.in/dQquXud2 While, some saw this as noble, many saw this as an oversight of Zomato and their upper management. How did they not know that their delivery partners are being mistreated by malls for so long considering they have always claimed to work closely with their partners. Despite malls making an effort to help partners, Zomato switched to PR mode. ☝🏽 Deepinder Goyal went on ET and claimed he has been kicked off Shark Tank India because Swiggy is the sponsor of the show next season. https://lnkd.in/dTjY8gQK ☝🏽 Began an IP featuring the delivery partners they are working with. https://lnkd.in/dUxfeQMr ☝🏽 Took initiative to spotlight the iconic street food vendors of Kolkata. https://lnkd.in/dR9Qstjs Our thoughts? While these may seem as distractions, this is what happens if a brand’s identity is dependent on one person’s brand, it may distract the person from what actually matters. Which is why at the Hubverse, we believe in creating holistic brand identity for our clients. Shoot us a DM and let’s grow your brand beyond the founder.

"If you want to walk fast, walk alone. But if you want to walk far, walk together. None can destroy iron, but its own rust can. Likewise, none can destroy a person, but his own mindset can." As I stand at a pivotal stage in my career, leading a team, I find myself looking to the remarkable legacy of Ratan Tata as an example to follow. His leadership was built on empathy, integrity, and a deep-rooted belief in helping people. He believed in creating opportunities for everyone, and that the true measure of success is not just personal achievement but how far we lift others as we rise. 🇮🇳 Ratan Tata wanted India to win. He wanted all of us to unite and ensure that our country is known for its resilience, ingenuity, and heart. As Indians, we are a people of compassion, diversity, and an unbreakable spirit. These are the very traits that define who we are—and what he strived to uplift through initiatives like Make in India. 🇮🇳 His patriotism wasn't loud, but it was powerful. He believed in India’s potential and in our collective ability to make it shine on the global stage. When news of his passing spread, stories of his kindness and wisdom flooded our feeds. But I believe that the greatest way to honour him is not just by sharing his stories but by living his values. Here are some of his guiding principles that continue to inspire me: 🪷 Empathy over ego – It’s not about being the loudest in the room but about listening to those who aren't. 🪷 Integrity in every decision – No matter how big or small. 🪷 Patience and perseverance – Success doesn't come overnight; it comes with a strong mindset and the will to keep moving forward. 🪷 Help those who can’t help themselves – It’s our responsibility to lift others as we progress. Ratan Tata believed in a secular, united India. He dreamt of an India that wasn't just great in economy but also in spirit—a country where hard work is admired, those in need are supported, and everyone contributes to the nation’s greatness 🇮🇳 Now is the time for us to carry that torch forward. Let’s commit to making India great again—not through words, but through actions, values, and a united vision for the future. #ratantata #makeinindia #leadership

Is this a PR stunt? Is this a Marketing Move? Or, is this a Founder and CEO willing to go the extra mile for his employees? While Deepinder Goyal has received slack for not knowing the state of his delivery partners before, we think, better late than never. The practice of Zomato upper management becoming delivery partners for a day is similar to the The Walt Disney Company upper management become mascots for a day as well. In a matter of hours, the malls have reverted with better practices and things they will do differently for the delivery partners. Whether this was a move by Sahibjeet Singh Sawhney or not, it is driving results in the right way which is all that matters.

THE ROAD TO CANNES 2025: A Spotlight Series of notable Cannes winners DOORDASH-ALL-THE-ADS - DoorDash x Wieden + Kennedy Portland Superbowl is known to be the best ad space for US consumers so if a brand can afford it, an ad there is a no brainer. But how to go further? Doordash got people to look away from the game and check their phones whenever an ad played by creating a feature that adds the products shown in the ad directly to their cart in real-time. Including a BMW i8. And then their ad was just a really long promocode that a person with the fastest fingers in the west would win. (Spoiler Alert: Someone actually won it) At this point, advertising and marketing is all about hijacking attention and this campaign has truly done a phenomenal job in doing this. A true shoutout to the team that was involved in the execution of this stellar one-off that truly embodies making the best of a moment. CCO’s – Azsa West, Felipe Ribeiro CDs — Bertie Scrase Creatives — Alex Maleski & Alex Nassour Senior Strategist – Rachita Vasan Chief Marketing Officer – Kofi Amoo-Gottfried Senior Director, Content & Social Marketing – Nicole Sia Senior Brand Strategist: Hannah Gulla Joyce Senior Marketing Manager, Consumer – Catherine Fagan Senior Manager, Business Lead – Alissa Sheely Tell us your thoughts on this campaign in the comments and gear up for the next Cannes winner next week.

💭 Old Jamaica by Beliv Company's Farewell Campaign: A Bold Marketing Move or a Head-Scratcher? As someone who's spent years in branding and creative strategy, I must say that Old Jamaica's "Farewell Old Jamaica" campaign has taken me by surprise. Saying goodbye to a brand—especially one that hasn’t faced significant public controversy—is a bold and unusual move in the world of consumer goods. Old Jamaica, a ginger beer brand that’s largely flown under the radar in the UK, has chosen to step out of the shadows in a way that’s getting everyone talking. Led by SAMY Alliance, the campaign is filled with quirky, and frankly, odd stunts. We’ve seen warehouse workers explaining the brand’s retirement, Instagram posts with cryptic messages, and a whole lot of playfulness. But does it work? From a thought leadership perspective, I appreciate the risk-taking and the break from traditional, polished campaigns. It’s rare to see a brand so comfortable with leaning into the bizarre. The farewell videos and memes evoke a strange nostalgia that could either solidify Old Jamaica’s cult following or confuse its broader audience. The real genius of this campaign might be in how it sparks conversation and taps into the "wait, what?" factor. However, the scattered storytelling makes me wonder if the brand is trying to do too much at once. While the humor and offbeat content are memorable, the campaign lacks a clear narrative thread. It’s fun, it’s out there, but does it leave a lasting brand impact? Old Jamaica’s scattered storytelling compared to Kraft Heinz's coherent brand storytelling for 5 straight years: https://lnkd.in/gYawQD_z For Old Jamaica, this could be a stroke of brilliance. If the goal was to be noticed, they’ve succeeded. But will this translate to sustained consumer interest or is it simply a short-term buzz? What do you think—marketing genius or a missed opportunity? 💡 The Hubverse #branding #marketing #storytelling

💭 Old Jamaica by Beliv Company's Farewell Campaign: A Bold Marketing Move or a Head-Scratcher? As someone who's spent years in branding and creative strategy, I must say that Old Jamaica's "Farewell Old Jamaica" campaign has taken me by surprise. Saying goodbye to a brand—especially one that hasn’t faced significant public controversy—is a bold and unusual move in the world of consumer goods. Old Jamaica, a ginger beer brand that’s largely flown under the radar in the UK, has chosen to step out of the shadows in a way that’s getting everyone talking. Led by SAMY Alliance, the campaign is filled with quirky, and frankly, odd stunts. We’ve seen warehouse workers explaining the brand’s retirement, Instagram posts with cryptic messages, and a whole lot of playfulness. But does it work? From a thought leadership perspective, I appreciate the risk-taking and the break from traditional, polished campaigns. It’s rare to see a brand so comfortable with leaning into the bizarre. The farewell videos and memes evoke a strange nostalgia that could either solidify Old Jamaica’s cult following or confuse its broader audience. The real genius of this campaign might be in how it sparks conversation and taps into the "wait, what?" factor. However, the scattered storytelling makes me wonder if the brand is trying to do too much at once. While the humor and offbeat content are memorable, the campaign lacks a clear narrative thread. It’s fun, it’s out there, but does it leave a lasting brand impact? Old Jamaica’s scattered storytelling compared to Kraft Heinz's coherent brand storytelling for 5 straight years: https://lnkd.in/gYawQD_z For Old Jamaica, this could be a stroke of brilliance. If the goal was to be noticed, they’ve succeeded. But will this translate to sustained consumer interest or is it simply a short-term buzz? What do you think—marketing genius or a missed opportunity? 💡 The Hubverse #branding #marketing #storytelling