In the world of cold emails, timing is everything. Triggers are crucial for getting the best results, as no one likes receiving irrelevant offers. Understanding the right moment to reach out shows that you recognize the recipient's challenges, increasing the likelihood they'll engage with you.
However, manually searching for these triggers can be time-consuming and labour-intensive.
To streamline your outreach, here are three powerful triggers you can set up in Clay:
✅ Job Postings: When a company is hiring, it signals growth. By offering solutions that support their expansion, you demonstrate a deep understanding of their needs during this critical period.
✅ Leadership Changes: New leadership often brings fresh ideas and initiatives. Providing tools that align with their new strategies shows that you're attuned to their evolving goals.
✅ Technology Adoption: When a company adopts new technology, it indicates a desire to enhance their operations. This is the perfect time to introduce our AI solutions that can further optimize their processes.
These triggers are just the beginning. There are many more you can leverage to enhance your outreach.
If you don't have the time to master this yourself, we specialize in building automated lead-generation systems that utilize these triggers. Our systems pre-qualify leads and execute hyper-personalized outbound sequences daily.
Drop me a DM for a free 30-minute audit to see how such a system can benefit you.