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Experienced CMOs have this knack of working with the executive leadership to identify the goals first. Is it about customer acquisition, or reducing churn, or for growth and expansion, or for risk and compliance in a sensitive category (example—energy, forests, women's health)? Depending on the organization's size, scale, and structure, a CMO sets up studio or lab where they build sub-systems for: —competition and marketing research —customer journey and customer success criteria —capability development—matrix and quadrants view —product onboarding and retention loops —product positioning and brand storytelling —sales enablement —operations via actionable and measurable line items —communication system —metrics, revenue, and growth —customer experience, brand advocacy —customer development, platform development, community development, agency building #ChiefMarketingOfficer #FractionalCMO #FractionalExecutives

The Art Of Using A Fractional CMO, by Kathleen Lucente https://lnkd.in/dFunJugt

We need to revisit the role of a Chief Content Officer (CCO) in an organization. "A Chief Content Officer has an eye on the holistic content systems and the standards in the organization. A CCO has the vision to build the right paths and the information flow upstream and downstream whether for specific functions (marketing, product, sales, support, continuous discovery, community, government), for context in the customer journey, for customer experience goals, for employee experience, to support design engineering, and for many such internal goals and use cases." https://lnkd.in/gFn3h8fb

The fractional CMO—Cheif Marketing Officers are not only marketing specialists, they build bridges towards the organization’s growth, work closely with GTM and growth teams, understand the revenue and unit economics, and focus their actions towards growth and revenue. https://lnkd.in/gxQFjUp3

Earning Customer Trust in the Age of AI and Misbelief: A Behavioral Economics Perspective with Professor Dan Ariely https://lnkd.in/gf4hwNPf

How To Unite Roles and Teams and Scale Your Content Operations —"At one company, Ali built a content council with the help of CMI’s consulting arm, The Content Advisory. The council brought together cross-functional team members responsible for content in different parts of the organization." By Content Marketing Institute https://lnkd.in/diFnxz3A

Driving marketing transformation with generative AI: A recap from Cannes Lions —"Habib mentioned the three mountains of AI scale: app quality, user adoption, and value realization. The vast majority of the market is still climbing that first mountain of app quality, but Panayiotou’s team has already built pilots and POCs to establish a strong foundation so it can summit all three of those mountains." By Writer https://lnkd.in/eb9BZiCh #CMO #ChiefMarketingOfficer #FractionalCMO

Effective leadership doesn’t have to be full-time https://lnkd.in/dzGupE5r

The One Growth Metric that Moves Acquisition, Monetization, and Virality —With many examples of different business models and use cases, by Brian Balfour https://lnkd.in/gYwMBkM9 #marketing #CMO #FractionalCMO

We at vhite could be the smallest agency who provide the fractional Chief Marketing Officer (CMO), the fractional Chief Design Office (CDO), and the fractional Chief Content Officer services. The best part in our work is to see all these co-existing and working towards the product success, holistically, and collectively. Imagine what kind of content and the UX orchestration we bring with our deep and broad experience in product marketing, brand storytelling, UX and design, product content strategy, and product leadership. We design the first conversation depending on the stage of your product, and how you define the need for hiring a fractional executive or a consultant. The discussion gets interesting when we discuss the following. —The ideal paying customer if you have defined —Their success criteria —Your success criteria and the organization goals —Your vision of how you translate customer success via the product experience —A few words that define the brand —If you happen to overhear a conversation between two of your paying customers, what you wish they should ideally be talking about your product or brand. Know about us here: https://lnkd.in/g5Nz-tXu