Viragram Media

The third annual AI Film Festival returns this spring to New York and Los Angeles to celebrate artists at the forefront of film and technology. This year’s festival is proudly presented in part by Tribeca Festival, IMAX, The Gotham, .monks, NVIDIA, Goldman Sachs and the American Cinema Editors. Submissions close March 31st. Enter your film today at aiff.com | Runway ✨📺✨

Sharability: The Ultimate Algorithm Hack. The social media game has one golden rule—sharability fuels the algorithm. While vanity metrics (likes, followers) may look good, it’s relatable, shareable content that truly drives reach. Recent trends show that creators who master this are growing at an explosive pace, delivering content that feels authentic, sparks reactions, and naturally spreads across feeds. Why? Because the algorithm thrives on engagement loops. The more people share, comment, and interact, the more platforms push that content to new audiences—without a single ad dollar spent. Brands that understand this aren’t just chasing numbers; they’re crafting content that people want to pass along. This is why highly relatable collaborations outperform forced influencer tie-ups. So if you’re looking to crack the algorithm, optimize for sharability. Because when your audience does the distribution for you, reach becomes limitless.

Creators, Stop Packaging—Start Unpacking. In a world obsessed with personal branding, creators are often told to “package” themselves neatly for the audience. But the real magic? It’s in the unpackaging—revealing the raw, unfiltered, and authentic layers that make you, you. Audiences don’t connect with polished facades; they resonate with real stories, real struggles, and real wins. The more you unpack who you are, the deeper the connection you build. Forget the perfect package. Be the experience. - Nitin C | The ViraTalent | Viragram Media #UnpackYourself #RealConnections #AuthenticStorytelling

Once, not so long ago, the living room TV was the king of entertainment in Indian households. Families gathered to watch shows, ads played on loop, and brands hoped someone—anyone—was paying attention. But the times have changed. Today, as we celebrate India’s Republic Day, a symbol of progress and transformation, we also witness a new chapter in India’s digital journey. 500 million Indians are now active on OTT platforms, with 50% from rural India, bridging gaps and connecting stories from every corner of the nation. This isn’t just about entertainment; it’s about empowerment. OTT platforms are leveling the playing field, giving small-town entrepreneurs, students, and families the same access to world-class content as those in metros. Brands noticed. They saw how viewers spend hours deeply engaged on connected TVs and mobile screens, choosing what to watch and when to watch it. They also saw the numbers: - 80 million connected TV users by 2025. - 35% annual growth in OTT ad spends. - And only 100 million paid subscriptions, leaving the rest open to ad-supported content. This is the true spirit of a Republic—where opportunities are equal, and everyone gets a chance to shine. On this day of unity and progress, we celebrate the stories being told, the connections being built, and the brands that are embracing the OTT revolution. At Viragram Media , we’re helping brands write their own success stories on these platforms, connecting with audiences in innovative, impactful ways. It’s not just advertising; it’s a dialogue across a billion screens. This Republic Day, let’s honor the spirit of transformation. The era of passive viewers is over. The age of immersive, impactful storytelling on screens is here. Happy Republic Day! Let’s tune into India’s next chapter. 🇮🇳✨ #RepublicDay #OTT #DigitalIndia #AdRevolution #ViragramMedia

Your employees are your true ambassadors—they live your brand every day, unlike celebrities juggling multiple endorsements. Employee-Generated Content (EGC) captures the untapped potential of their journeys, showcasing not just how you do business but why you do it. Their authentic voices tell the real story of your brand’s purpose and driving forces. Documenting these stories isn’t just a journal; it’s a goldmine for innovation and connection. It builds trust, strengthens authenticity, and makes your brand magnetic to the right talent. After all, the future of your business might already be living within your team’s experiences. #EmployeeGeneratedContent #BrandStorytelling #AuthenticityMatters #EmployerBranding

The doors to India’s OTT Pay-Per-View (PPV) economy have swung open, and the game is changing fast. With Coldplay’s debut on Disney+ Hotstar for free, a massive shift in how we experience live events is here. Fans who missed out on pricey tickets or couldn’t attend live were finally part of the magic. Streaming the event with just a one-day delay fed the FOMO and unlocked massive engagement, bringing in a surge of fresh signups and igniting brand love among Hotstar’s loyal audience. 🎟️ Why PPV on OTT is the Future: Global Access: Fans from anywhere can enjoy live events without boundaries. New Revenue Streams: OTT tickets open massive earning opportunities for artists, platforms, and brands. Enhanced Engagement: Premium features like live chats and multiple camera angles bring events closer to home. Brands on Board: Leading names like Absolut Vodka, Chivas, Maybelline New York, and Oreo dominated ad inventories. Jameson Irish Whiskey (as Ginger Ale) Pernod Ricard powered the event. Tech giant Cisco joined as the live stream partner, while Courtyard by Marriott stepped in as the Livestream Associate Sponsor, signaling robust interest from top-tier brands. The PPV model is set to redefine live entertainment. At Viragram Media, we’re tracking this shift closely. The question isn’t whether OTT will dominate live events—it’s how soon your brand will be part of the revolution. #ColdPlay #LiveOnOTT #FreeStreaming #PayPerView #OTTRevolution #DigitalEntertainment Vidiyo Entertainment #AVOD #TVOD