VWO

✨ Diwali Greetings from VWO! ✨ This festive season, we came together across cities to celebrate Diwali, reconnect, and light up the spirit of togetherness in style. 🪔🌟 These city-wise meetups, held every three months, are more than just events—they're our way of building and nurturing connections in our remote working culture. These gatherings keep us close, collaborative, and in sync, ensuring that distance is no barrier to our vibrant community. Check out these snapshots of our recent Diwali meet-up, capturing the joy, laughter, and festive cheer! 📸 Wishing everyone a Diwali filled with light, happiness, and growth! 🌺 #Diwali2024 #VWOFamily #RemoteCulture #TeamVWO #DiwaliCelebration

🤔 What makes users click, engage, and convert? Get ready to dive into the 'why' behind user actions in today’s episode of The CRO Hour by VWO Podcast. 🎧✨ Our host, Subho Mukherjee, sits down with Thomas Hein, Research & Insights Lead at REO. 🎙️✨ Known for turning complex problems into clear, actionable strategies, Thomas also holds a PhD in Psychology from Goldsmiths, University of London. 🎓💡 In this episode, Thomas dives into: 🔍 The use of research tools and the importance of domain experts 🧠 Psychological factors that impact user decisions 🤖 Role of AI in CRO and user research 📈 Getting started with behavioral research and insights Gain practical insights to elevate your user research and CRO strategy. 📈 Tune in now! 🎧 Spotify - https://lnkd.in/gM9Ahvax ▶️ YouTube - https://lnkd.in/g6iVHTqj #CROHour #MarketingPsychology #CRO #UserExperience #DigitalMarketing #AI

🚀 Big News: VWO Copilot Has Landed!🚀 We’re excited to announce the launch of VWO Copilot, an AI-powered engine designed to simplify experience optimization.🎉 Say goodbye to user data overload, manual analysis, endless ideation cycles, and labor-intensive campaign execution to run a continuous optimization program. With VWO Copilot, you can experience effortless optimization like never before!💡✨ How does VWO Copilot make your life smarter? 🔹 Build a continuous pipeline of tailored optimization ideas for your campaigns 🔁 🔹 Analyze complex user interactions and summarize high volumes of data from complex heatmaps and session recordings to generate actionable insights and recommendations🔍 🔹 Create and launch no-code experiences by interacting with the Copilot ⚙️ 🔹 Discover key audience segments you can target and monetize to improve your KPIs 🎯 And much more! VWO Copilot sets a new standard for us and marks the beginning of an interesting journey towards simplified optimization empowering VWO users like never before. Dive in now! https://lnkd.in/gFKBrwRe #VWO #AIPowered #Optimization #ExperienceOptimization #Automation #ScalingSmarter #VWOCoPilot #Innovation #DigitalMarketing #CX #AI

Website landing pages vs. paid traffic landing pages! 👀 What purpose do they serve? And how does visitor behavior differ on each of these? 🤔 Alisha Conlin-Hurd recently joined us on the VWO Podcast and spoke about the importance of matching landing pages with visitor intent. 💡 She also shed some light on emerging CRO challenges, the rise of AI, and common landing page tests. 🚀 Catch our conversation with Alisha exclusively on the VWO Podcast. 🎧🎙 Spotify: https://lnkd.in/gtDapszE YouTube: https://lnkd.in/gyuU6dVX VWO is a NORA Solution Partner. Visit our page in the marketplace: https://lnkd.in/gJpiRAuP #CustomerIntent #BuyerJourney #ConversionOptimization #LandingPageOptimization #SpotifyPodcast #CROWizards #VWOPodcast

Getting traffic is great, but knowing where visitors click, linger, or drop off is the key to unlocking conversions. That’s where heatmaps and scroll maps come in - they give you a backstage pass to your users’ journey, showing what grabs attention and what could use a tweak for better conversions. Join Evelina Jörhov, Head of CRO & Analytics at TRANSACT, in this webinar where she’ll break down how heatmaps can reveal exactly how visitors engage with your site. Learn how to place content more strategically, improve user flow, and turn casual visits into real results. 🗓️ Date: October 29, 2024 🕙 Time: 11:00 AM ET ⏱️ Duration: 45 minutes 🔗 Save your spot: https://lnkd.in/dTAt8QM3

"I encourage digital brands to remember that just because they can’t see the customer on the other side of the screen doesn’t make those customers any less human. We’ll evolve back to involving the customer more directly in our optimization research and decisions." In our eighth post from CRO Perspective: Insights from Industry Thought-leaders, we sat down with Jon MacDonald, Founder and CEO of The Good. Here's what Jon covered from his 15 years of experience in CRO: ✅ Strategic testing for maximum impact ✅ Challenges in advanced experiments ✅ Common mistakes to avoid ✅ Adapting to the future of CRO 👉 Read the full interview for more insights: https://lnkd.in/gVw2aQyP

Companies don’t just fall behind when they skip out on experimentation—they FAIL. 🚫 Getting started or making progress might feel tough, but embracing experimentation is absolutely essential for success! 💪 Our eBook, in partnership with Product Hackers, will help you navigate challenges and build effective experimentation strategies for every stage of your conversion funnel. 📊 In this eBook, you'll discover: ✅ Real-life case studies ✅ 700+ professional insights into today’s experimentation landscape ✅ A practical growth framework to kickstart and inspire your experimentation journey Download the eBook now: https://lnkd.in/gZW3fGHN #Experimentation #CRO #GrowthMindset #eBook

There’s no long-term success without experimentation! 🚀 Many businesses are moving A/B testing up their priority list, starting small and scaling to more complex experiments. 📈 To help you benchmark your efforts, we've compiled essential A/B testing statistics. 📊 Our list of A/B testing stats will tell you where your business stands in testing adoption. 🔍 Learn about industry trends, discover your strengths, and identify improvement areas to stay competitive! 💪 Read now: https://lnkd.in/gGKTnsvm #ABTesting #Experimentation #DataDrivenDecisions #GrowthStrategy #ConversionRateOptimization #CustomerInsights

More leads or more buyers? 🤔 Alisha Conlin-Hurd shares her two cents on what the end goal of your optimization program should be. 🚀 During a recent episode of the CRO Hour series on VWO Podcast, Alisha also spoke about: 💡 Common CRO challenges 📈 Rise and impact of AI ✅ Prioritization frameworks for testing Tune in to our exclusive conversation with Alisha to learn about her insights, experiences, and CRO strategies. 🎤 Spotify: https://lnkd.in/gtDapszE YouTube: https://lnkd.in/gyuU6dVX VWO is a NORA Solution Partner. Visit our page in the marketplace: https://lnkd.in/gJpiRAuP #WebsiteOptimization #CROMetrics #LeadGen #SpotifyPodcast #CROPodcast #TestingGoals #VWOPodcast

📢 Fireside Chat: VWO’s Enhanced Stats Engine & More By popular demand, we’re bringing back Ishan Goel, Associate Director of Data Science at VWO, for an insightful session on VWO’s Enhanced Stats Engine and more! 🎉 💡 What’s in it for you? → Discover the why behind VWO’s enhanced stats engine and how it helps make faster, more accurate decisions. → Sneak peek into the latest features, including smarter decision recommendations and bias corrections. → Learn about exciting upcoming improvements like fixed horizon tests and SRM checks! → Interactive Q&A with Ishan! 📅 Save your spot now!