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Your competitors are spending $$$$$$ to build trust. But you can do it at 0$. We Onboarded a client to build her brand. She had the best product serving a purpose. We told her to be the face of her product. She denied it and asked "Why do I need to show my face? Colgate never needed a face to succeed!" Here's what I told her: ➡️ Times have changed. The old strategies needs a new updation. ➡️ Back then: - People trusted products because choices were less - Few brands competed for attention - Brands could stay faceless - Marketing was simpler ➡️ But today: - Trust is harder to build - Trust needs a human touch - People buy from people they know - Your story matters as much as your product Think about it. Your Brand ≠ Your Product Your Brand = Your Product + YOU The magic happens when you blend both. Your competitors are spending millions to build trust. You have something better - your story and your face In a world full of products, people connect with faces, not logos. P.S. Do you think, the Colgate strategies work today?