WongDoody

Help us send our expert voices to #SXSW2025. Voting is still open! Dive deep into what makes a game good with UX Lead Ruthie Edwards, and learn how game design can help with decision-making in everyday life. Polls are open now, from August 6th - 18th. Cast your vote here: https://lnkd.in/ga46ku2W

Is it finally possible to analyse and use masses of data in a meaningful way thanks to new AI systems? Yes, and it means big things for B2B marketing. Bernd Kunkel, Executive Director Strategy EMEA, recently shared his thoughts with W&V, Werben & Verkaufen. A few takeaways: 💡 Big data leads to real insights through AI It’s possible to find out what users actually want—a real booster for B2B brands. 🧠 Intelligent automation is the trump card A one-off setup using AI makes communication automation not only easy, but is set up for continuous optimisation with usage and behavioural data flowing back into the process. The result: customer needs can be met more precisely. 🎯Predictive content and personalisation as a benchmark Customers can be addressed in a tone that is customised to their individual needs. Communication happens on what they need, when and how they need it. For example, offers for consumables can be sent just when the customer is likely to need them again. It could hardly be more relevant. Textbook relationship building. 🛎️ Improved customer experience through first-level support Big data and AI are finally making chatbots a real help. Social listening identifies what users are interested in, and chatbots can then be equipped with information (e.g. old manuals and training documents) to become rather good first-level support and relieve employees. 🗺️ Transcreation made easy Localisation of content is important. People want to recognise themselves. Metahumans, intelligent backgrounds and translations enable AI to quickly adapt campaigns for each region. And all this without additional shoots, lengthy image research and editing or the need for adaptation by a local agency in the regions. Bernd, we love it all. And we’re here for it. Creativity x tech making the dream a reality. Read more here (German only): https://lnkd.in/e7ba-Wes #BigData #AI #HumanExperience #B2B

We need your vote— help us send a panel of experts to #SXSW2025. Phillip Golub, our SVP of Experience Design, will be leading a conversation on the benefits and challenges, myths, legends, and inconvenient truths of designing at the enterprise level. Joining Phil is Sara Alloy (Sr. Director, Experience Design, CoreAI Head of Design at Publicis Sapient), Barry Fiske (CXO, Global Experience & Innovation at Merkle), and Valerie Vacante (VP, Solutions Innovation at Dentsu). Polls are open now, from August 6th - 18th. Cast your vote here: https://lnkd.in/gNmwzgHP

smart Europe GmbH x WongDoody: The journey continues! We’re honoured to keep pushing the envelope as smart’s MarTech partner for CGI and real-time visualisation platforms, with our digital twin CGI ecosystem forging ahead to further optimise content production for genuine marketing automation.   A little background: in 2022, WongDoody developed an innovative CGI ecosystem for smart—a seamless end-to-end CGI production pipeline that creates and renders assets in real time. In 2023, we launched a self-service platform to boot. And now? We’re streamlining image creation and production, making customisation for every country and each channel easy using digital twins. With digital twins of each model, stills and videos of every detail and configuration of the new smart model range can be created on demand. From Björn Schick, Chief Experience Officer and Member of the Management Board at Smart Europe: "In today's dynamic digital landscape, we need to have a strong presence to engage with our customers at every touchpoint. WongDoody has developed a high-performance 3D platform for us based on a digital twin. This platform creates personalised customer journeys with our vehicles, improves the experience and opens up new creative possibilities with generative AI. We are very much looking forward to the next steps together.” Thank you Björn Schick for your kind words and your trust. And thank you to the WongDoody Germany team for your passion for design and technology! We’re living the dream together in the sweet spot where creativity meets tech. Read more here (German only): https://lnkd.in/ey3AvDwB And here (German only): https://lnkd.in/e6J2dTjR #DigitalTwin #MarTech #Automation

We need your vote! Help us send our expert voices to speak at #SXSW2025. Get our unique perspective on #AI, future-proof marketing, #UX and more from a diverse collection of panelists tapped into the industry. Polls are open now, from August 6 - 18. Cast your vote below: How to “Future Proof” Your Marketing with People, Not Tech Jennie Moore, VP Group Creative Director (WongDoody) Jess Monsey, Executive Coach, Brand and Advertising Consultant (72andSunny, Wieden+Kennedy) https://lnkd.in/g_TTChAH Enterprise Digital Products: The Death of Design Innovation? Phillip Golub Golub, SVP Experience Design (WongDoody) Sara Alloy, Sr. Director, Experience Design, CoreAI Head of Design (Publicis Sapient) Barry Fiske, CXO, Global Experience & Innovation (Merkle) Valerie Vacante, VP, Solutions Innovation (Dentsu) https://lnkd.in/gNmwzgHP What's in a Game? Gamification in UX Design Ruthie Edwards, UX Lead (WongDoody) https://lnkd.in/ga46ku2W How the Financial Times Used XR To Revive a 75-Year-Old Teaching Machine  @Alan Smith, Head of Visual and Data Journalism (Financial Times) Ralf Gehrig, Global CXO (WongDoody) https://lnkd.in/gDgmBKwZ

Get inspired with the latest edition of Out of Office! This month, we're diving into the innovative #immersiveexperiences at the 2024 Paris Olympics, from captivating onsite exhibitions to virtual adventures on Roblox. Discover how brands like Nike and Comcast are revolutionizing fan interactions. Plus, learn how WongDoody's cutting-edge designs are transforming tennis tournaments and join us at the 2024 Mumbrella Sports Marketing Summit to hear from our CXO James Noble on redefining fan experiences at the Formula 1® Australian Grand Prix.

Last week, our CEO Skyler Mattson visited the 81-acre Infosys campus in Bangalore—an incredible opportunity to engage with the team’s talented creatives, discuss current projects, and outline future aspirations for WongDoody. During her trip, Skyler attended the RISE awards, which celebrated outstanding achievements among the studio’s designers and attended Infosys Quarterly Results press conference where Infosys leadership presented exciting details around the growth the company has seen so far in Q1 FY25. The studio celebrated India's vibrant and generous culture with an amazing potluck, which included the favorite dishes of the Bangalore team, and engaged in meaningful conversations about the work they're doing, what motivates the team, and what life outside the office is like. WongDoody is continually inspired by our India teams’ dedication, innovation, and exceptional work ethic. Stay tuned for more updates on how our global studios are partnering together to deliver unparalleled value to the brands we work with.

Voting is officially open for the 2024 UX Design Awards, and WongDoody has been nominated! Through our work with Virgin Media Ireland on the "My Virgin Media App", we utilized human-first design tactics to liberate customers from mundanity and holistically elevate the user experience.   Click the link to vote for our project: https://lnkd.in/gsaArJDB. Voting closes Monday, July 22!   Andy Campbell - Engagement Director Joao Peixoto - Senior Delivery Lead Valentina Proietti - Head of Product Design Anthony Cooke- Design Director Mark Chalmers - Lead Business Analyst Kim Abbott - Head of Strategy Anthony Brooks - Tech Senior Manager Jakub Paniączyk - UX Principal Eliza M. - Senior UI Design Ayushi Agarwal - UX Designer Amandeep Uppal - Motion Designer

Julia Fitzgerald's Midsize Agency Matchup series helps marketers at midsize firms find great agency partners. In her latest edition, she sat down with WongDoody Director of Growth Leslie Sherman who shared what our secret sauce is when working with midsize companies and details around the type of experience marketers can expect when working with us. Have a read and subscribe! https://lnkd.in/gPYxWYif Infosys

🎉 WongDoody Asia was honored be invited to host a stellar session with the DHL global WOW community! 🚀 Our User Experience Design Director, Chlovis Lobre, delivered an inspiring one-hour session, diving deep into the power of continuous feedback in Product Design and the transformative impact of User Research. With around 140 DHLers registering and over 100 staying engaged till the very end, the session was a resounding success. Kudos to Liana Debono for making this happen, and a heartfelt thank you to everyone who joined and participated. We showcased the magic of real-time feedback, adapting and evolving on the fly. Our creative teaser set the stage, drawing in a vibrant crowd eager to learn and engage. The session was packed with interactive questions and a fun quiz, making the learning experience enjoyable and memorable. We absolutely loved every moment of it! 🌟 If your team is looking to elevate their design or research game, reach out to Cami Chiang. Let’s innovate and create something extraordinary together! 💡   Sammy Madasamy Sven Vanthienen Hari Bhaskaran #UserExperience #ProductDesign #UserResearch #InteractiveSession #WongDoody #DHL #Feedback