YesMadam

YesMadam just spent ₹50,000 on a stunt that may have replaced ₹1 CRORE in marketing. How? They ran a simple viral contest:  👉They gave away 17,000 Korean Cleanups for free, and their founder, Mayank Arya asked people to guess why they did it. The most creative answer had a price tag of ₹50K, and in return, they got insane engagement, brand awareness, and everyone got their friends on it. No billboards. No influencers. No fancy ad shoots. Just a brilliantly engineered viral loop. This is where D2C brands go wrong. They think more ad spend = more customers. But the most innovative brands? They design campaigns that are so engaging, shareable, and FUN that people market them for free. Think about it: How many brands would have spent ₹50 Lakh for the same buzz YesMadam got for ₹50K? The lesson? D2C isn’t about who spends the most. It’s about who thinks the smartest. In 2025, attention is currency—or else your ads will get lost during a doom-scroll. If you dream of starting your own D2C brand, don’t just think about what to sell. Think about how to make people talk about it. I’ve helped multiple brands hit ₹100 Cr & beyond using strategies that make customers remember you. And if you’d like more viral campaign breakdowns, follow Pulkit Jain for more. [D2C, Marketing, Growth, Branding, Viral Ad Campaigns, 6Months Media]

“O O Jaane Jaana… khud se skin par kuch mat lagana” This is what I read on one of the quirky standees by YesMadam while I attended the Tedx event by Sharda University. There were plenty others but these definitely stood out :) It’s always interesting to see how some brands capitalise on the opportunity in a crowded space. What do you think: quirky genius or too much?

YesMadam pulled off a Women’s Day campaign that will blow your mind 🤯 Don't believe me? Well, read more to find out🔽 YesMadam identified a simple problem- they realized that every brand offers some discount or the other on Women’s Day, but none of them truly make women feel special. So, they came up with a brilliant idea- why just offer a discount when you can create an experience that gives women real VIP treatment? And that’s exactly what they did. They launched an exclusive initiative where every woman who booked an appointment at YesMadam received a complimentary chauffeur-driven luxury Mercedes-Benz AG pick-up and drop-off service. Not only did this make women feel special, but in a country like India, where safety and convenience are major concerns, this thoughtful gesture provided a stress-free and secure way for women to travel- ensuring they could enjoy their self-care time without worrying about logistics, booking a cab in traffic, or waiting around. This campaign was incredibly smart for three major reasons: 1. It transformed a regular salon visit into a luxury experience. 2. It positioned YesMadam as a brand that provides real value to its customers- not just services, but a thoughtful, premium experience. 3. It showcased YesMadam’s commitment to women’s well-being. So, instead of just another Women’s Day promotion, YesMadam created an experience rooted in its brand values of luxury, empowerment, and customer care. Now, isn’t this campaign smart? P.S. Comment "Mercedes" if you agree and follow Surya Pasricha 🌞 for more such stories and case studies about Indian brands! Akanksha Vishnoi Mayank Arya #brands #marketing #advertising #business #india

We’re finally announcing the ₹50,000 winner! 🥁 17,000 Korean Cleanups. ₹1 CRORE worth of services. FREE. And yet, instead of just accepting the gift, you all went full Sherlock Holmes!😆 From Bollywood plot twists to investment theories to some next-level rants, you guys truly outdid yourselves. Honestly, picking a winner wasn’t easy. Every response had its own magic, and that’s why it took us a little longer than expected. But after much deliberation… we have a winner! 🏆 So, ₹50,000 goes to Bhavisha Jain for a response so sharp, witty, and brilliantly out-of-the-box, we almost framed it on the office wall. Big shoutout to everyone who played along, your creativity made this MAD fun! More surprises coming soon. 👀💜 #YesMadam #Winner

𝐄𝐤 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐣𝐚𝐰𝐚𝐛 𝐚𝐮𝐫 ₹50,000 𝐣𝐞𝐞𝐭𝐧𝐞 𝐤𝐚 𝐦𝐚𝐮𝐤𝐚! Everyone says, “Nothing in life is free.” But what if we told you that 17,000 Korean Cleanups were? What if we told you that people availed Korean Cleanups worth ₹1 CRORE? Toh phir kya hai reason? Why is YesMadam giving Korean Cleanups for Free? Jaldi Guess karo. Pushpa, I hate tears…" but we love brilliant guesses😀 The most creative answer wins ₹50000. Jaldi karo…"Der na ho jaaye kahin der na ho jaaye… #creativity #community #beautyindustry #chancetowin #selfcare

𝐄𝐤 𝐓𝐫𝐨𝐩𝐡𝐲 𝐤𝐨 𝐝𝐞𝐤𝐡𝐚 𝐭𝐨𝐡 𝐚𝐢𝐬𝐚 𝐥𝐚𝐠𝐚- Jaise Trophy ne Free Korean Cleanup karaya ho!- just look at that shine! ✨😳 And guess what? Seems like it booked the 1st slot out of 500 sharp at 1pm- and you are still playing defensive shots when it comes to skincare. While India was out there knocking sixes and taking wickets, your skin is out here taking hits from dust and pollution.😷 We say, it’s time to stop defending and go for a big shot! Book your FREE Korean Cleanup now before this offer gets bowled out!!! PS: Victory was never in question. Well done, Team India!🏆👏

This Women’s Day, we didn’t just celebrate- we cared! 👩 In collaboration with Felix Hospital , YesMadam organized a Health Camp exclusively for women, focusing on Breast Cancer Awareness, PCOD & Menstruation, and overall women’s health. From full-body checkups  to ECGs, blood sugar tests, medicine distribution, and an incredibly insightful health talk session, it was a day of care, compassion, and conversation. The energy, the questions, the curiosity, it was truly heartwarming to see women opening up about their health and seeking guidance. ✨ A huge shoutout to Felix Hospital for joining hands with us in this initiative. Together, we're not only bringing beauty services to the forefront but also spreading awareness and care. Here's to strong, healthy, and happy women- today, tomorrow, and always. 💙

𝐌𝐢𝐬𝐬𝐞𝐝 𝐭𝐡𝐞 𝐅𝐫𝐞𝐞 𝐊𝐨𝐫𝐞𝐚𝐧 𝐂𝐥𝐞𝐚𝐧𝐮𝐩? 𝐇𝐞𝐫𝐞’𝐬 𝐇𝐨𝐰 𝐘𝐨𝐮 𝐂𝐚𝐧 𝐒𝐭𝐢𝐥𝐥 𝐆𝐞𝐭 𝐈𝐭! We get it, those 500 𝐅𝐫𝐞𝐞 𝐊𝐨𝐫𝐞𝐚𝐧 𝐂𝐥𝐞𝐚𝐧-𝐮𝐩 slots get sold out in minutes! But guess what? Even if you arrive late, you don’t have to rely on luck to get your glow.😉 𝐇𝐞𝐫𝐞'𝐬 𝐭𝐡𝐞 𝐠𝐨𝐨𝐝 𝐧𝐞𝐰𝐬: You don’t have to wait or refresh the app like crazy. You can 𝐬𝐭𝐢𝐥𝐥 𝐠𝐞𝐭 𝐚 𝐅𝐑𝐄𝐄 𝐊𝐨𝐫𝐞𝐚𝐧 𝐂𝐥𝐞𝐚𝐧𝐮𝐩 anytime without the rush and that too with Rica Wax (Full Arms, Full Legs, Underarms), Bikini Wax, and Threading (Eyebrows, Forehead, Upper Lips)- all in one package, so you get pampered from head to toe ✨ And that’s not all, there are even more package options for you to choose from. So basically, glow is on the house, if you show some love to the rest of your body too. Don’t wait for luck, just book a package and claim your free Korean Clean-up now! 😇

𝐀𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧, 𝐆𝐞𝐧𝐭𝐥𝐞𝐦𝐞𝐧! 𝐁𝐢𝐠 𝐍𝐞𝐰𝐬! ✨ Mumbai’s rush. Hyderabad’s heat. Pune’s swag. Bengaluru’s traffic (aka your second home)- Every city has its own personality and its own way of draining your energy.  From chasing deadlines to surviving never-ending traffic jams, from post-workout soreness to just needing a moment of peace, sometimes, all a man needs is to relax. Because let’s be real, burnout isn’t a flex! So when was the last time you actually hit pause and got spa done? 🙌 For the longest time, spa days were always for women until now! We bring you Male Body Spa- now in Mumbai, Bengaluru, Hyderabad, and Pune! Because relaxation has no gender. It’s time to swap the screen time for some me-time. Stretch out, breathe, unwind. Because no matter where you are, one truth remains—a relaxed mind and body can take on anything. 💆♂️

Self-care is more than just a routine. I recently saw "Mrs.", a story of a woman and a wife, reclaiming her identity. A quiet rebellion wrapped in everyday moments. I was reminded of this when I came across a YesMadam billboard the other day. They took that same idea and gave it a unique spin. Self-care not as vanity, but as empowerment. A reminder that sometimes, something as simple as a face mask or a brush of kajal can be its own form of taking control.