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𝐌𝐨𝐧𝐞𝐲 𝐢𝐧 𝐭𝐡𝐞 𝐛𝐚𝐧𝐤 𝐢𝐬 𝐭𝐡𝐞 𝐦𝐨𝐭𝐡𝐞𝐫 𝐨𝐟 𝐚𝐥𝐥 𝐦𝐞𝐭𝐫𝐢𝐜𝐬. When I decided to take the plunge into 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠 full time, I knew it wasn’t going to be an easy path. I spent countless hours conducting field research, talking to professionals from all kinds of domains. The interest in personal branding was unanimous, everyone recognized its value. But when the conversation shifted to 𝐩𝐚𝐲𝐢𝐧𝐠 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐬𝐞𝐫𝐯𝐢𝐜𝐞, the hesitation was almost immediate. It was clear to me. While the interest was there, 𝐚𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 and understanding of the long-term benefits needed serious work. Fast forward a year, and I’m humbled to share that youEx Consulting Services recently signed its first client for a pure play branding engagement, crossing the ₹50K retainer milestone. 𝐓𝐡𝐢𝐬 𝐦𝐢𝐥𝐞𝐬𝐭𝐨𝐧𝐞 𝐢𝐬 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐣𝐮𝐬𝐭 𝐚 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭. It represents the breaking of conventional pessimism around personal branding in India. It’s proof that 𝐈𝐧𝐝𝐢𝐚 𝐚𝐧𝐝 𝐈𝐧𝐝𝐢𝐚𝐧𝐬 𝐯𝐚𝐥𝐮𝐞 𝐪𝐮𝐚𝐥𝐢𝐭𝐲, and they recognize the power of fluff-free, strategic brand building when it’s done right. The journey isn’t over; if anything, it’s just the 𝐛𝐞𝐠𝐢𝐧𝐧𝐢𝐧𝐠. There’s still so much to do in spreading awareness and delivering value-driven branding solutions. But today, I take a moment to celebrate this step forward.