zeroztep reposted this
Depending on closed platforms with complicated terms of engagement that keep changing without being intimated is alarming!! Two recent incidents ❇ Linkedin taking down profiles of a few friends because they use an automated prospecting tool. Everyone knows its a grey area how they find who to block and when to block. ❇ Another friend during a producthunt launch got his profile flagged and taken down for a few hours while he was executing his distribution strategy for the launch. Founders/GTM team needing predictable channels to focus on is a topic of discussion and especially when you are early stage and working with a lean team. Every effort you take matters and it takes a lot to trust a channel and start adding it to the overall funnel strategy. There are a few channels which still is somewhat free space to engage and execute being your good old email marketing and website traffic. It just that we need to adapt to the changes but yet who know the written rules. I believe we need to revive them and leverage AI for the same. At zeroztep me and Akshay have been looking at this problem at large and have some exciting insights to share and the first one is, Platforms you don't control have to be used to only for those prospects you think you are 100% sure you need toreach out. Linkedin should not be a part of your spray and pray and PH not every time you need eyeballs. Pick and choose who needs your attention more. PS: Having said that we are doing our first ever Product Hunt launch on September 27th. Will keep sharing the experience here. We are going-to-market in public. If we learn something more you folks will too. #gtm #producthunt #linkedin #outbound #buildinpublic