Zupotsu

The establishment of the Indian Super League (ISL) in 2014 created waves in the Indian soccer space. Recognized as the top-tier domestic league by FIFA and AFC, ISL has significantly expanded its fan base, increasing viewership and enthusiasm for football in India. In this blog, we'll explore the unique marketing prospects that await brands in this vibrant market. #ISL #IndianFootball #SportsMarketing #Zupotsu

Game on! Discover 5 epic collisions between esports and traditional sports marketing. Swipe to see how these worlds are merging in unexpected ways! #SportsMarketing #Esports #Zupotsu

India's chess prodigy Gukesh D is set to face off against China's powerhouse Ding Liren in a high-stakes match that's capturing the imagination of billions. What makes this match particularly intriguing is its delicate balance of youth versus experience. But the real checkmate? Google's game-changing sponsorship. As the lines between technology, sports, and global politics blur, one thing's clear: the game is changing. Read our blog to stay ahead of the curve. #ChessInnovation #SportsSponsorship #TechInSports #StrategicMarketing

Today, we honor the legacy of Ratan Tata and his transformative influence on sports in India. Swipe to discover four ways his vision continues to shape the future. #RatanTata #IndianSports #Legacy #SportsMarketing #Zupotsu

Here are 5 women cricketers to keep an eye out for this #T20WorldCup. #Zupotsu #SportsMarketing #WomensCricket

According to the International Cricket Council (ICC), viewership for women’s cricket tournaments has seen a staggering increase; the 2020 ICC Women’s T20 World Cup reached over 1.1 billion viewership minutes. This amplified media presence, coupled with an enthusiastic fan base, has created a rich environment teeming with opportunities for sports marketers. #SportsMarketing #Zupotsu #WomensCricket

Unlike conventional marketing strategies, sports marketing taps into the raw, unbridled passion of fans, creating a tribal sense of belonging that transcends geographical boundaries, social structures, and even religious affiliations. Now, sports marketing has evolved into an even more potent tool for brands. Read on to know how Zupotsu can help your brand make an impact in the sports marketing world. #Zupotsu #SportsMarketing #SportsMarketing101

In a stunning display of chess mastery, India's rising star D Gukesh has achieved a victory that will be remembered for years to come at the ongoing Chess Olympiad in Budapest. The 18-year-old world championship challenger and world No. 4 faced off against China's Wei Yi, ranked 8th in the world, in a game that showcased Gukesh's exceptional strategic skills and unwavering determination. The Indian grandmaster's triumph on the top board, playing with the white pieces, helped secure a remarkable 2.5-1.5 win for his team over the formidable Chinese squad, former champions of the event. Gukesh's win was a testament to his ability to create winning chances even in seemingly equal positions, as he masterfully navigated the complexities of the Sicilian Modern Defence. The game transposed into a rook, two knights, and three pawns versus rook, two bishops, and three pawns endgame, with Gukesh opting to trade his rook for Wei's two bishops. What followed was a mesmerizing dance of two knights, as Gukesh expertly maneuvered his pieces to create threats and apply relentless pressure on his opponent. The young Indian's strategic nous and precise calculation were on full display as he farmed his 'f' pawn and defused the looming Rook x Knight threats from Wei Yi. The significance of Gukesh's victory extends beyond the chessboard, as it provides him with a substantial psychological advantage over Ding Liren, China's top player and Gukesh's upcoming opponent in the world championship match set to take place in Singapore this December. With Ding Liren notably absent from the direct clash against India, it's clear that the reigning world champion has much to contemplate and prepare for ahead of their highly anticipated encounter. Gukesh's ability to outplay Wei Yi, one of China's strongest grandmasters, in such a high-pressure situation sends a resounding message about his readiness to challenge for the world title. #Zupotsu #SportsMarketing #ChessHistory #GukeshD

Uncovering the hidden world of athlete nutrition contracts 🏋️♀️🥗 From Cristiano Ronaldo to Virat Kohli, discover how secret partnerships with brands like Herbalife are fueling top performances. Learn about the strategic alliances shaping sports nutrition and the opportunities they present for marketers. #SportsNutrition #AthleteEndorsements #SportsMarketing #Zupotsu

From ancient battlefields to prime-time television: Discover how Kabaddi, India's homegrown sport, is leaping into the modern era with an exciting new league! Read our latest blog 'New Kid on the Block: An Ancient Indian Sport to a Modern Spectacle' to learn how this traditional game is being transformed into a thrilling spectator sport. We explore the league's potential to revolutionize Kabaddi, boost player careers, and capture the imagination of millions. Don't miss out on this fascinating journey from rural roots to global recognition. Click to read more! #Kabaddi #IndianSports #Sportsmarketing #Zupotsu