Sojan Joseph

Entrepreneur Asks Zepto To Hire 'Real Copywriters' After Getting This Notification An entrepreneur shared his dissatisfaction with Zepto after getting an absurd notification from the quick commerce company. What Happened: Ankur Borwankar, an entrepreneur shared in a LinkedIn post, a notification he received from Zepto. “Someone wants to enter your heart. It’s Harpic Toilet Rim Cleaner Blocks- Jasmine”, the notification showed. Borwankar shared on Linkedin his concerns about the notification. “Dear Zepto, I don’t know what version of Chat GPT you’re using for this content, but you need to hire some real copywriters. Sincerely, Concerned” Follow for more stories : thekarostartup.com #writers #success #talents

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On June 14, we quietly launched HelpRush not with a grand campaign, but with a single purpose: to listen, learn, and improve. No ads. No marketing. Not a single rupee spent after launch. Yet, in just two short months, we've seen thousands of professionals- from carpenters and plumbers to engineers, architects, and beauty specialists—rally behind us. Our HelpRush for Professionals app has crossed over 1,000 downloads. That speaks volumes. It’s not just a number; it's validation. A heartfelt thank you to the incredible experts who’ve trusted us with their livelihoods. But that was just the beginning. The June 14 launch? That was version 1.0- the foundation. Now, we’re building something truly revolutionary. What’s coming is bigger, smarter, and bolder. Powered by AI-driven algorithms, running on cutting-edge cloud architecture, and packed with features that will change the game. We're not just improving; we're redefining. As we put the finishing touches on this new product, know this: we're not just disrupting markets; we're setting new standards. With Inshallah, these features won’t just be upgrades—they’ll be benchmarks in the on-demand services space. So, while we’re crafting this magic, stay connected. Follow our journey on social media and be part of the transformation that’s coming. This is just the start. #HelpRush #ondemandservices #srinagar #startup

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[Part 2] Does Facebook Ads work for businesses and help in generating Leads and Sales? Few days back I posted when I started running Facebook Ads for a healthcare business. The account got disabled because of some payment issues, but we fixed them and resumed our ads. Today is Day 13 of running advertising campaigns on Facebook for the same client and I have some exciting news to share with you. Nature of Business- Psychiatrist/Mental Health Care Daily budget- $15.00 Cost Per Click (CPC)- $5.00 Number of leads/inquiries- 16 Cost per lead- $17.00 Are the results going to improve further? Will the cost per lead decrease? Will CPC go down? We are yet to find it out. But, I am sure with right content, targeting, good monthly budget, and consistency, Facebook Advertising can work in favour of any business. Stay tuned for more content regarding Facebook Ads, Google Ads, Website Development, SEO. Have a nice week! #facebookadvertising #facebookads #digitalmarketing #ppcads #adagency

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Transform your food blogging into an online sensation with our innovative social media solutions. Make your food blogging the go-to brand in Ahmedabad! € #FoodBloggersPowerUp #SocialMediaGenius #AhmedabadBiz #FCCSocialFusion food bloggers, audience engagement, creative strategies, digital success Ahmedabad Your brand, our expertise - a perfect match! Book a free strategy session now!

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Client Expectations VS Client Budget !! Comment below your thoughts 👇 . . . #quotes #quotestagram #prinindia #publicistindia #publicrelations #publicrelationsagency #publicist #impact #ImpactPR #impactpr #publicrelationsindia

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Every like, comment, and share connects hearts across the globe. We help brands visualize and create stories that trigger those connections and build communities. Let's keep the conversation flowing! Happy World Social Media Day! . . . #AdAgency #adaIndia #adauae #Ada #creativeagency #SocialMediaDay #ShareTheLove #SocialMediaMagic #DigitalConnections #HeartfeltConnections #SocialMediaLove #StorytellingMatters #ContentCreators #WorldSocialMediaDay #WorldOfConnections

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For a person who like me, who comes to marketing and communications with the background of English literature, Canva has made design and visuals easy. Also, this ad is as effective as it is interesting. It tells, you can make backdrops as well as print tissues using Canva. Canva

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I handled total of 200 crore media spends on Meta ads in the last 8 years and here are my top learnings - 1. Campaign structure is super important. Create TOF, MOF, BOF campaign structure but don't keep copy, creatives all same in all 3 campaign funnels. This is where most people go wrong. I see 90% of acqusition and re-targeting campaign creatives and copy are same. Which means massive overlap. Go check your ad frequency today to get a reality check. 2. Add emojis to your headlines and primary text. Test it out. Improves the CTR. Adds some character and not make you sound like a robot. 3. Get an influencer and shoot a video that looks like a UGC video, it will convert better than your high budget videos. Infact, higher your product budget - higher your CAC. 4. Performance Marketing is 30% strategy and ad ops + 40% creatives and copywriting + 10% data analysis + 20% conversion rate optimization 5. Run correlation on multiple variables to find out what is the user's 'Aha moment' event that triggers a purchase behaviour. 6. Never look at overall preset data points that dashboard shows you, look at data points funnel by funnel - landing page to product page view, product page view to add to cart, add to cart to purchase etc. Every funnel against every channel will tell you a different story and will suggest you a true picture. 7. If you are making video ads, first 3 sec hooks are most important than the overall body script. Here is the mental model - Ask yourself - Did you spend atleast 70% of time in writting hook? If your answer is - YES, then the ad might work. #performancemarketing If you are a fresher/intern in performance marketing or growth or social media - DM me.

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MSMEs who think Brand Building is some monster that will eat-up their budget for nothing; just pause that thought for a minute. . 1. Priorities get funded, and unless you realise Brand Building is a necessity, you won’t prioritize it . 2. It isn’t how much it costs for building a brand, it’s what cost are you willing to pay if you don’t build your brand in this unpredictable, competitive market . 3. You don’t have to be a sprint runner to run a marathon; Brand building is the most budget-friendly and cash-flow management friendly investment . View it as a journey, and spread the budget across the journey. For more information write to connect@corporhythm.com #MSME #Necessity #Branding #BudgetFriendly #Corporhythm #Prioritize #Competition #StaggeredInvestment Manish Ambekar Manish Grampurohit

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Small role, HUGE IMPACT 👍🏼 Go hold down swipe the post on @Fayhafresh (IG) Came across this insightfully beautiful social media post #SwipeTrend for #FayhaFresh created by Blusteak Media Post link: https://lnkd.in/dta54afY Also, what do you think about the new reveal feature on instagram story? #SocialMedia #NewFeatures #SocialMediaTrend #DigitalMarketing

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The Alliance of Digital India Foundation (ADIF) filed a complaint with CCI, challenging Google's alleged anti-competitive practices in online advertising.  More here: https://bit.ly/3SxGewL Get the hottest news updates instantly! Follow afaqs! Channel on WhatsApp now: https://bit.ly/3z3M5mI #Digital | #Advertising | #DigitalAdvertising | #DigitalIndia | #AdTech | #CompetitionLaw | #Google | #OnlineAdvertising | #TechRegulation | #BusinessNews | #AntiCompetitive | #CCI |

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A truth perhaps ugly, a hack, or scribbled thoughts of our senior content writer Drishti Shah, you’ll find them all in our editorial. Presenting the first edition of Shipyaari Post with an ugly truth. Maybe it’s time you revisited your advertising strategy and got real? #TheUglyTruth #Hacks #ShipyaariPulse #Advertising #AdvertisingStrategies #TruthOfAdvertising

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Creators: Content doesn't pay! Content creation alone is not enough to make money these days. We all know that some platforms are not monetizing, and the ones that do - are paying peanuts. So how are creators supposed to survive? After working with the top influencers and YouTubers, here are some of the strategies we've seen: Build a Loyal Community: A dedicated fanbase is key to sustainable income. Engage deeply with your audience, offer paid access to a VIP community, and use that platform to share exclusive content or early access to offerings. A great platform to build this community is Nas.io Create Digital Products: this can come in the form of courses, apps, e-books, templates - the list goes on and on. If you take the time to create tools that will help your audience, this can become an alternate form of passive income. Become a coach or consult: Share your expertise as a coach to individuals, or a consultant to businesses. Not only will your clients value your unique expertise, but many creators say this is equally fulfilling for them! Because it's an opportunity to genuinely help someone improve or solve a problem. Become a speaker: brush up your public speaking skills and get hired to speak at public events. Leverage Brand Partnerships: Collaborate with brands that align with your content and audience. Strong partnerships can turn into long-term revenue sources if you know how to pitch and negotiate. Capitalize on Passive Income: Create evergreen content, affiliate links, or digital products that generate revenue over time with minimal ongoing effort. Think Beyond Platforms: Start your newsletter, blog, or podcast—places where you control the narrative and the monetization options. Want to learn how to implement these strategies? Join us at the Mumbai Creator Summit to explore how creators are turning their passions into profitable businesses! Apply Now: nassummit.com/mumbai#

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UGC Done Right for Conversions on ads increased by 43% Things we keep in mind while creating UGC's 📌 The hook is created in a way that shows the problem followed by an immediate solution for the same. 📌 The content of the product has been featured in the body. 📌 Good looking models & lighting gives pleasure to eyes of the viewer getting us them sticking around. 📌 Lastly the user journey heightens viewer engagement and retention. Slide in our DMs If you want to create such high-performing collabs! [Video Agency Performance Marketing Influencer Marketing] How is the video?

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#AppointmentNews: Prathyusha Agarwal joins Flipkart’s social commerce platform Shopsy as VP Link in the comments Prathyusha Agarwal Shopsy #mediabrief #Shopsy #Flipkart #PrathyushaAgarwal #appointment #leadership #media

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Shubham, you charge too high A prospect told me after a 1hr conversation... Here's what happened. So, I got a lead from LinkedIn. They asked for my number and portfolio which I shared and then we got on a call. We talked about all the deliverables & scope of work. After a 1 hr conversation, I told them the pricing to which they said, Shubham, the charge is too high. I asked them for their budget. It was 40% of what I quoted. I said NO and we ended the call. The same evening I had another call. It was a short 10-minute call. They gave me a brief idea of the project. And then asked for my pricing. I was a bit skeptical this time because of what happened in the morning. But I said the same price And, Without a second thought, they said okay. I was surprised by what had happened. Same day, same price but 2 different answers. One said NO after a 1hr call but the other just needed 10 mins to say a YES. This has been one of the many crazy experiences I've had while freelancing. What's yours? - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Hey I'm Shubham a Presentation & Graphic Designer. I help startup founders, CXOs, and Business & Management Consultants solve their need for presentations. #managementconsultant #consultant #presentation #speaker #design

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