Tarunjeet Rattan is an influencer

Linkedin Top Voice | Managing Partner - Nucleus PR | Founder - PRPOI

Bengaluru, Karnataka, India Contact Info
8K followers 500+ connections

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About

An experienced communication professional with over 20+ years of experience in the field, I worked on a couple of start up ideas in college and did dry runs while pursing my degree in science but parked them for lack of adequate knowledge. But I was hooked on to the heady energy of the entrepreneurship world and with Nucleus have been able to realize that dream.

I started my Public Relations career in Mumbai and have worked with some of the top premier agencies in the country where I spearheaded several national level projects and handled the public relations for various MNCs spread across sectors. After winning numerous accolades from clients and seniors for my work I joined the Publicity Division of Star India Pvt Ltd and worked on five channels before joining hands with Nucleus to head the Public Relations vertical for the firm. I am currently the Managing Partner at the firm.

Along with working out clear communication goals I excel at strategizing and delivering relevant media counsel that form the core of an effective communication strategy. I spearhead and oversee all projects at Nucleus. Often known as a creative strategist and growth enabler by my clients and peers, I thrive on new challenges that help me grow beyond my comfort zone and be more.

Now the first members from the Asian sub-continent of PR Boutiques International (PRBI), an international network of boutique PR firms. Together, we help companies to be successful worldwide.

Services

Articles by Tarunjeet

Contributions

Activity

Experience

  • PRPOI Graphic

    Co-Founder

    PRPOI

    - Present 11 years 6 months

    India

    We founded this group in 2013 to help PR professionals in India upskill themselves at their own pace. The group pioneered PR learning in the country. Over the years we have done offline several sessions across cities and moderated online discussions. Since the lockdown started in March 2020, we have initiated Live Sessions on our Facebook Page every Saturday to help PR professionals understand and adapt to the fast-changing media landscape and create agile communication strategies.

  • Nucleus PR Graphic

    Partner

    Nucleus PR

    - Present 15 years 2 months

    India

    Along with working out clear communication goals I excel at strategizing and delivering relevant media counsel that forms the core of an effective communication strategy. I spearhead and oversee all communication projects at Nucleus.

    Along with my team we work across multiple sectors helping them identify, create a reputation and manage their image hence onwards.

    Under Nucleus we combine our experience and expertise in different areas of traditional and new-age communication to…

    Along with working out clear communication goals I excel at strategizing and delivering relevant media counsel that forms the core of an effective communication strategy. I spearhead and oversee all communication projects at Nucleus.

    Along with my team we work across multiple sectors helping them identify, create a reputation and manage their image hence onwards.

    Under Nucleus we combine our experience and expertise in different areas of traditional and new-age communication to give our clients the best. Fresh and innovative ideas that are rooted in experience and are driven by consumer insight and trends. We not only own the PR campaign but also drive it for our clients.



  • Co-Founder

    ARTickles

    - 4 years 11 months

    Bangalore

    Because ART is for everyone ! We started this venture to promote art therapy and reconnect adults and children alike with this fun meditative way of achieving calm and the added benefit of connecting them with their creative sides. We create coloring books, mandala books, doodle diaries, cards, storybooks, DIY art kits and more. Each requires one to engage with the piece to complete it.

    Visit www.artickles.in to see our whole range of products !

  • WICCI Public Relations & Digital Marketing Council Graphic

    Vice President

    WICCI Public Relations & Digital Marketing Council

    - 2 years 11 months

    India

  • MarComm - Head

    Space Designs and Creative Essentials

    - 2 years 7 months

    Bangalore

    Marketing & Communication
    Client Servicing
    Media Relations
    Account Management
    Crisis Management
    New Business Development

  • Star India Pvt. Ltd Graphic

    Assistant Manager - Publicity

    Star India Pvt. Ltd

    - 8 months

    Mumbai Area, India

    Account Management - Star One and Star Gold

    •Strategising on way forward for Star One and Star Gold in sync with the programming and marketing plans
    •Liaisoning with Public Relation agencies, internal programming teams, production houses, sponsors and artists on the same
    •Ensuring that the end goals are met on every plan on Star One and Star Gold
    •Part of the internal Star Plus Public Relations team

  • Consulting Associate

    Genesis Burson- Marsteller

    - 2 years

    Mumbai Area, India

    Work Profile : Strategising, Client Servicing, Account Management , New Business Development and Media Relations

    Worked on HUL accounts : Skincare - Lakme, Elle 18, Lakme Beauty Salon ; Deos - Axe & Rexona; Personal Care: Liril ; HLL Beverages
    Worked on : Mother Dairy, Lifestyle, Adidas, Benetton

    Brand Event Properties : Lakme Fashion House, Lakme Fashion Week and Lakme India Fashion
    Week

    PR Team Lead for :

    • Lakme Fashion Week 2006 (Spring/Summer with…

    Work Profile : Strategising, Client Servicing, Account Management , New Business Development and Media Relations

    Worked on HUL accounts : Skincare - Lakme, Elle 18, Lakme Beauty Salon ; Deos - Axe & Rexona; Personal Care: Liril ; HLL Beverages
    Worked on : Mother Dairy, Lifestyle, Adidas, Benetton

    Brand Event Properties : Lakme Fashion House, Lakme Fashion Week and Lakme India Fashion
    Week

    PR Team Lead for :

    • Lakme Fashion Week 2006 (Spring/Summer with Sabyasachi Mukherjee )
    • Lakme Fashion Week 2006 (Fall/Winter and Happy Hour with Ritu Beri)
    • Lakme India Fashion Week 2005(Peppermint with Monisha Jaising & Varun Bahl)
    • Lakme Winter Grand Finale 2005 (Mosaic with Malini Ramani & Suneet Verma)
    • Lakme Winter Grand Finale 2004 (Fireworks with Tarun Tahiliani)

  • Management Associate

    Indian Public Affairs Network

    - 1 year 9 months

    Mumbai Area, India

    Work Profile : Account Management , New Business Development, Client Servicing, Media Relations and Media Tracking

    Worked On :

    HUL Accounts : Haircare : Sunsilk, Clinic All Clear, Clinic Plus, Nihar | Food: Kwality Walls

    Worked On : Population Services International, CRY, Fiat India, Diamond Information Center ( De Beers) , Cotton Gold Alliance, Travelex, Modicare - Beauty Products, Modicare Foundation, Swatch Group and Allied Domecq

    Brand Event Properties…

    Work Profile : Account Management , New Business Development, Client Servicing, Media Relations and Media Tracking

    Worked On :

    HUL Accounts : Haircare : Sunsilk, Clinic All Clear, Clinic Plus, Nihar | Food: Kwality Walls

    Worked On : Population Services International, CRY, Fiat India, Diamond Information Center ( De Beers) , Cotton Gold Alliance, Travelex, Modicare - Beauty Products, Modicare Foundation, Swatch Group and Allied Domecq

    Brand Event Properties :

    -Parle G- Scholarship Awards in Kolkatta and Chennai
    -Pond’s Femina Miss India 2004
    -Launch of Illusions (Berger Paints)
    -Kellogg’s Media Relations programme
    -HPCL (LPG Division) – Foundation Stone of new plant laid in Indore / Raipur
    -HPCL – Launch of the weight programme across five states
    -Autocar – Rally for the disabled

  • Internship

    360 – Degrees (Times Infotainment Media Ltd)

    - 3 months

    Mumbai Area, India

    Publicity Co-ordination, Execution, Concept, Presentation, Artist Management, Database Management, Logistics, Event Co-ordination, Designing & Legal Issues.

  • Summer Intern

    BUZZ –Sound of creative image management (A subsidiary of Perfect Relations)

    - 2 months

    Mumbai Area, India

    Media Relations, Media mapping, Research and Script Reading

  • Intern

    Shobiz Stage Management Pvt. Limited

    - 3 months

    Mumbai Area, India

    Infrastructure Management, Co-ordination, Database Management and Creatives

Education

  • MICA | The School of Ideas Graphic

    MICA

    Post Graduation Digital Marketing and Communication

    -

  • Symbiosis Institue of Mass Communication

    Diploma in Communication Management Public Relations

    -

    Activities and Societies: - Worked as Assistant Director for a film ‘Till the next dawn…’ (An FTII production) - Worked as Production Assistant for a film ‘Ek Pal…’ (An FTII production)

    Communication Management

  • Panjab University Graphic

    Panjab University

    B.Sc Science

    -

Skills

Publications

  • When To Hire a PR Agency?

    Entrepreneur

    Starting a business is exciting. Even more exciting is public acknowledgment of your business acumen. And nothing says ‘You’ve arrived’ like the lead article with your picture in the leading daily in your city. Sounds exciting, right? It is. That’s called good PR for your company and good PR by your team. But before you jump in and hire a PR agency here are a few things you need to keep in mind

    See publication
  • If everything is smooth sailing and there are no villains, what’s the fun?

    Your Story

    This was one of my first formal interviews with a publication after I started my first PR venture. I remember meeting the curious journalist as he looked at me quizically wondering why he should be interviewing a PR start-up. And he asked me just that. I am thankful to the innate journalistic curiosity of the YS team that gave me a chance to share my story for the first time.

    An interview with Yourstory on our start-up story and a healthy debate on why PR businesses/startups also…

    This was one of my first formal interviews with a publication after I started my first PR venture. I remember meeting the curious journalist as he looked at me quizically wondering why he should be interviewing a PR start-up. And he asked me just that. I am thankful to the innate journalistic curiosity of the YS team that gave me a chance to share my story for the first time.

    An interview with Yourstory on our start-up story and a healthy debate on why PR businesses/startups also deserve to be featured. A quest that led to #PR4PR and touched a sensitive nerve in the industry that resonated with every founder of a services business – “Isn’t every business a people business? Should services businesses not look to grow and scale? Read more.

    See publication
  • Discovering a Life Beyond Burnout

    Thrive Global

    Always being 'busy' is not 'cool' anymore. However, always being on the phone, constantly checking your emails, being perennially worried about the next crisis, not eating—or binge-eating—thanks to the stress: such scenarios will be familiar to anyone who has spent some time working in public relations, considered one of the most stressful professions to work in today. In fact, it is a miracle that some of us manage to survive the stress that comes from balancing several stakeholders at the…

    Always being 'busy' is not 'cool' anymore. However, always being on the phone, constantly checking your emails, being perennially worried about the next crisis, not eating—or binge-eating—thanks to the stress: such scenarios will be familiar to anyone who has spent some time working in public relations, considered one of the most stressful professions to work in today. In fact, it is a miracle that some of us manage to survive the stress that comes from balancing several stakeholders at the same time and managing your own mind to prevent it from spiraling into a full-blown panic attack. I am one of those who have survived and thrived. And here’s what I’ve learned about beating burnout.

    See publication

Courses

  • Business Mentorship, Foundation For Women, Cherie Blair Foundation

    2014

  • Business Mentorship, National Entrepreneurship Network

    2015

  • Growing Business with Facebook

    2019

  • Neuro-Linguistic Programming (NLP)

    2013

Languages

  • English

    Native or bilingual proficiency

  • Hindi

    Native or bilingual proficiency

  • Bengali

    Limited working proficiency

  • Punjabi

    Limited working proficiency

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