Assistant Manager - Digital and Social Media Engagement

Planning:

1. To develop the owned assets (social handles, website etc) to boost consumer discovery online in line with the overall marketing objectives on reach & engagement
2. Drive engagement through high quality and relevant digital content and other tactics through an understanding of media platforms
3. Plan and execute brand affinity-building online campaigns be it occasion-led and rapid cultural content marketing
4. Liaise with other teams to ensure best-in-class execution of initiatives around big days, festivals or on-ground programs like college ambassadors and event tie-ups

Responsibilities:

1. Develop and execute a quarterly plan for building engagement and brand affinity on digital
2. Drive best-in-class digital content creation – be it for social, digital brand campaigns, re-marketing campaigns, performance campaigns on digital or CRM communication
3. Manage and update the brand websites regularly basis winning SEO practices to boost consumer discovery of the brand online
4. Bring alive the mainline brand and category programs on digital through suitable content creation and other tactics
5. Build buzz for the brand on social through occasion-marketing and moments-marketing

Preferred Relevant Experience: Minimum 4 years of experience in digital engagement, digital content creation and managing social media and performance creatives. Agency experience as well as digital-forward brands experience are suitable. SEO experience preferable