In this role you will be responsible for the effectiveness of experimentation, through road map planning, sprint execution, and statistical analysis. This role requires a deep understanding of marketing principles, strong analytical skills, and a proactive problem-solving mindset.
About The Team
The Business Excellence marketing team is responsible for optimizing, automating, personalizing, and analyzing user behavior of various marketing channels to maximize performance and drive business growth.
Your Key Responsibilities
Utilize data-driven insights and analytics to identify areas for improvement, craft cohesive experimentation frameworks, delineate clear objectives and success metrics, and oversee seamless execution and reporting of experiments.
Conduct A/B and multivariate testing to drive continuous optimization.
Collaborate with cross-functional teams, including Product, Engineering, Analytics, Growth, and Operations, to identify and manage requirements by creating BRDs.
Perform in-depth analysis of marketing campaigns and initiatives, identifying trends, patterns, and opportunities for optimization.
Create strong groundwork for attribution mechanisms, metric definitions, and wireframes for the most optimized way to get dashboards and reporting solutions
Troubleshoot issues and solve problems related to marketing channel performance, tracking, and implementation.
Well-articulated documentation of the initiatives, projects, and outcomes that is easy for cross-border stakeholder collaboration
Stay up-to-date with industry trends, emerging technologies, and best practices in marketing automation, personalization, and optimization.
Monitor and report on KPIs, campaign performance, and ROI to ensure objectives are met or exceeded.
Skills & Attributes For Success
Proven experience in problem-solving and generating data-driven insights
Proficiency in marketing automation tools like CleverTap, and Growth initiatives
Excellent analytical skills, with the ability to analyze data, identify trends, and make data-driven recommendations. Knowledge of SQL is desirable.
Problem-solving mindset with the ability to find problem statements and implement effective solutions.
Strong project management skills and the ability to manage multiple projects and deadlines simultaneously.
Good communication skills, both written and verbal, with the ability to present complex information clearly and concisely.
Strong attention to detail and a passion for delivering excellence in marketing performance.
Preferred Education & Experience
A mature professional of 4-6 years of experience in campaign management/setup on platforms like CleverTap.
B.Tech and MBA preferable.
About Us
Disney+ Hotstar is India’s leading streaming platform that has changed the way Indians watch their entertainment - from their favorite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 18 languages and coverage of major global sporting events. As a mission-driven organisation with a relentless focus on our users, we are dedicated to attracting and retaining world-class talent to drive our success.
Disney Star prides in being an Equal Opportunity Employer. We hire, train, promote and compensate employees on the basis of individual competence and potential without regard for race, color, religion, sex, sexual orientation, national origin, citizenship, age, marital status or non-job-related disability, as well as all other classifications protected by applicable laws.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Software Development
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