Associate Manager - Growth Marketing

Razorpay POS, Razorpay’s comprehensive suite of point-of-sale led payment solutions, enables businesses to accept various modes of payment across all customer touchpoints. Be it across the counter, on delivery, or via kiosks and vending machines, Razorpay POS devices offer a smooth payment experience with fast processing and high transaction success rates. Merchants are also able to offer consumers convenient payment options like EMI right on the POS device. Access to real-time transaction data and analytics via the merchant portal enables businesses to drive data-led decisions.

With over 500,000+ user touchpoints across India & the UAE, Razorpay POS is at the forefront of transforming payment experiences.

Formerly known as Ezetap, Razorpay POS emerged after Ezetap’s acquisition by Razorpay in August 2022. As a full-stack financial services organization founded in 2014 by Shashank Kumar and Harshil Mathur, Razorpay is dedicated to innovative payment and business banking solutions, promising a transformative journey for businesses.

Role Overview:

We are seeking an Associate Manager of Growth Marketing for Razorpay POS. This role requires a strategic thinker with a hands-on approach to drive growth through innovative marketing strategies. You will be responsible for exploring new platforms, optimizing user acquisition and retention, cross-selling across other business units (BUs), and generating high-quality leads to support our business expansion.

Key Responsibilities:

Growth Marketing:

• Develop and execute innovative growth strategies to drive user acquisition, engagement, and retention for Razorpay POS.
• Lead and manage full-funnel experiments from ideation to implementation and analysis, identifying opportunities for business scaling.
• Utilize customer lifecycle management tools to run personalized and automated growth campaigns across various customer touchpoints.
• Identify and test new growth platforms, channels, and partnerships to expand our reach and impact.
• Collaborate with product, sales, and customer success teams to ensure alignment and leverage cross-functional opportunities for growth.

Cross-Selling:

• Design and implement strategies to effectively cross-sell Razorpay POS and other products across different BUs.
• Identify customer segments with potential for cross-selling opportunities and develop targeted campaigns to promote relevant products.
• Work closely with other BU marketing teams to ensure consistent messaging and coordinated efforts in cross-selling initiatives.
• Monitor and analyze cross-selling campaign performance, providing insights and recommendations for improvement.

Data and Analytics:

• Establish and maintain dashboards and reporting systems using tools like Tableau to track and report on key growth and cross-selling metrics.
• Apply A/B testing and other experimental methods to refine marketing strategies and drive decision-making.
• Analyze data to provide actionable insights and recommendations for continuous improvement in growth and cross-selling initiatives.

SEO and Content:

• Drive SEO strategies to increase organic traffic and visibility, including the identification and implementation of key optimizations to enhance SEO performance.
• Collaborate with content studio to develop and execute content marketing strategies that support growth and cross-selling objectives.

Collaboration and Communication:

• Work closely with the sales team to ensure a consistent flow of high-quality leads and support the sales pipeline with targeted marketing efforts.
• Partner with the product team to align marketing initiatives with product developments and new feature launches.
• Communicate growth and cross-selling results to stakeholders, delivering clear and actionable insights and updates.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus.
• 4 years of experience in growth marketing roles, preferably in the fintech or SaaS industries.
• Proven track record in driving user acquisition, growth, and cross-selling through creative and data-driven marketing strategies.
• Strong proficiency in marketing analytics tools (e.g., Google Analytics, SEMrush, Tableau).
• Experience with marketing automation tools such as MoEngage and CleverTap.
• Strong understanding of SEO best practices and experience in implementing strategies to boost organic traffic.
• Excellent project management skills with the ability to manage multiple priorities and meet deadlines.
• Strong communication and collaboration skills, with a proactive and results-oriented approach.

What We Offer:

• A chance to work with a leading fintech company and be part of a fast-growing, innovative team.
• A vibrant and inclusive workplace culture that encourages creativity and growth.
• Competitive salary and benefits, including health insurance, performance bonuses.
• Opportunities for continuous learning and development to advance your career.