Customer Marketing Manager
Customer Marketing Manager
Britannia Industries Limited
Bengaluru, Karnataka, India
See who Britannia Industries Limited has hired for this role
Job Description
Position Title: Customer Marketing Manager - Modern Trade
Function: Sales
Internal
Key Stakeholders:
Experience: 3 - 5 years (min 2yrs channel experience, prior exp in trademarketing / key account management) if from a Prem B School, 5-7 years years if otherwise
Preference: Current exp. In Modern Trade working as customer marketing/trademarketing/ key accounts manager
Purpose Of The Role
Key conduit between marketing, sales and customer team. Works as strategy and insights arm of the channel. Ensures GTM planning & execution, A&SP management, building categories in MT and working closely wih MT customers to build brand/category basis shopper/retail insights.
Key Responsibilities
Position Title: Customer Marketing Manager - Modern Trade
Function: Sales
Internal
Key Stakeholders:
- Head Modern Trade,
- ASMs/ASEs -Modern Trade,
- Brand Team,
- Key accounts manager,
- Supply Chain and Commercial
- Category Heads / Managers of Retail Chains,
- BTL and activations agencies,
- Purchase Heads - Commercial Mangers
Experience: 3 - 5 years (min 2yrs channel experience, prior exp in trademarketing / key account management) if from a Prem B School, 5-7 years years if otherwise
Preference: Current exp. In Modern Trade working as customer marketing/trademarketing/ key accounts manager
Purpose Of The Role
Key conduit between marketing, sales and customer team. Works as strategy and insights arm of the channel. Ensures GTM planning & execution, A&SP management, building categories in MT and working closely wih MT customers to build brand/category basis shopper/retail insights.
Key Responsibilities
- Category development :
- Responsible for revenue, growth, demand planning and business development for set of categories
- Work closely with marketing team on understanding categories, brand levers, consumer & shopper insights, channel plans and brief on shopper & retail expectations/opportunities
- Develop a joint brand-channel activity calendar for building the categories
- New product launches, brand led activations and visibility planning :
- Design and execute Go To Market (GTM) strategy for new launches/re-launches/ key brands
- Develop and execute brand activations in close coordination with KAMs, Ops and Customer team
- Developing visibility elements for the channel by understanding brand levers, customer needs and terms of trade; and lead execution of the same
- Insighting and actioning - MT customer / Key Accounts Manager / MT Sales :
- Work closely with MT customers, Key account managers and Ops team (area heads) to understand shopper, field and retail levers
- Provide adequate data and market intelligence to key accounts to meet the Joint Business Plan
- Joint working with customer category managers, marketing team, insights team and retail data to understand & build on shopper/retail insights and bring out opportunities
- Channel development projects and data insighting :
- Assess potential for special packs and work on the development of the same with the cross-functional team
- Work on shopper insights led category management
- Work on projects to lead innovation in channel : product mix (combos), promotions, visibility, systems & processes and channel activations
- Research and data analysis on offtake data, shopper retail data, nielsen etc. Lead insighting into action
- Promotion and A&SP Management
- Design shopper promotion along with KAM and Ops
- Responsible for A&SP / spends management for the set of categories. Stringent check & tracking of the same.
- ROI check and pre-post evaluation of spends , promotions, visibility and activations. And recommend improvement to aid higher returns and shopper-category impact
-
Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Manufacturing
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