Paid Media Executive

Looking for year of experience of 2 - 5 years only from a Digital Agency

Key Responsibilities:

Campaign Setup:

• Create, manage, and optimize campaigns on Google Ads, Meta Ads, and other relevant platforms.
• Implement conversion tracking and ensure accurate reporting.

Media Planning:

• Develop comprehensive media plans based on client objectives and budgets.
• Research audience behavior, platform trends, and competitive landscape to craft effective strategies.

Media Plan Presentation:

• Prepare and present media plans to clients or internal stakeholders.
• Clearly communicate strategies, expected outcomes, and performance metrics.

Campaign Oversight:

• Monitor campaign performance metrics (CTR, ROAS, conversions).
• Make data-driven recommendations to improve performance.
• Troubleshoot and resolve any campaign-related issues promptly.

Collaboration:

• Work closely with creative and analytics teams to align ads with brand messaging.
• Provide inputs on ad copy, creatives, and landing pages for optimal performance.

Reporting:

• Generate and share detailed campaign performance reports with actionable insights.
• Conduct post-campaign analysis to identify areas for improvement.