Digital Experiences @ Nagarro

The key to transforming loyalty programs lies in 𝘁𝘂𝗿𝗻𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗶𝗻𝘁𝗼 𝗯𝗿𝗮𝗻𝗱 𝗮𝗱𝘃𝗼𝗰𝗮𝘁𝗲𝘀, 𝗼𝗿 𝗳𝗮𝗻𝘀. Fan engagement, driven by emotional connections and brand advocacy, elevates loyalty efforts. Read this blog by Kapil Viren A. & Darshan Vaidya to explore how retailers can integrate fan engagement strategies into their programs to 𝗯𝘂𝗶𝗹𝗱 𝗹𝗮𝘀𝘁𝗶𝗻𝗴 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀.👇🙋♂️🙋♀️ #customer #digital #brand #loyalty

Want to know how digital experience transformation is critical to the art of storytelling & why it is essential for brands in the coming years?🤝 Read the views of Nagarro our Head of Digital Experiences Kapil Viren A. in this article to get an expert's POV! 👇🙋♂️ To know about our digital experience services, have a look at https://bit.ly/3XYsTRi or talk to us at dx@nagarro.com!💯 #digital #customer #brand

The evolving landscape of 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 𝗶𝗻 𝗯𝗮𝗻𝗸𝗶𝗻𝗴 is captured in this insightful piece by Ankit Bajpai. The article examines the significance of 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗶𝗳𝗲𝘁𝗶𝗺𝗲 𝗩𝗮𝗹𝘂𝗲 (𝗖𝗟𝗩) and its role in strengthening connections within the BFSI and retail banking sectors. An essential read for professionals looking to leverage 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 for competitive advantage!🙋♂️ Click to explore the insights!👇 #banking #bfsi #digital

Emotional loyalty in marketing represents an 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗯𝗼𝗻𝗱 that consumers feel towards a brand, transcending mere transactional interactions. Emotional loyalty is cultivated by forming a deep emotional connection with 𝗮 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗮𝗻𝗱 𝗶𝘁𝘀 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀. It is crucial because it 𝗯𝘂𝗶𝗹𝗱𝘀 𝘁𝗿𝘂𝘀𝘁, 𝗳𝗼𝘀𝘁𝗲𝗿𝘀 𝗮 𝘀𝗲𝗻𝘀𝗲 𝗼𝗳 𝗯𝗲𝗹𝗼𝗻𝗴𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗰𝗿𝗲𝗮𝘁𝗲𝘀 𝗮 𝘀𝘁𝗿𝗼𝗻𝗴 𝗯𝗼𝗻𝗱 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱, leading to 𝗹𝗮𝘀𝘁𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗮𝗱𝘃𝗼𝗰𝗮𝗰𝘆.🤝💯 Let’s understand some key aspects of emotional loyalty in marketing.🙋♀️🙋♂️ #loyalty #marketing #digital #product

Our MarTech practice leader, Ankit Bajpai, attended the '𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗕𝗼𝘀𝘀' roundtable organized by GDS Group & DeepL on October 15, 2024, where they voiced their ideas about '𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝗟𝗮𝗻𝗴𝘂𝗮𝗴𝗲 𝗔𝗜 𝗳𝗼𝗿 𝗡𝗲𝘄 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀' and discussed the role of AI in creating new opportunities and common barriers to global expansion using Gen AI solutions. The panel of industry experts also explored different initiatives to ensure the security and compliance of AI-powered communication tools.👏✅ #roundtable #digital #AI

Continuing our deep dive into 𝘀𝗼𝗰𝗶𝗮𝗹 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀, see how it helps brands build lasting connections in a digital-driven world. From 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗺𝗲𝘁𝗿𝗶𝗰𝘀 to 𝘂𝘁𝗶𝗹𝗶𝘇𝗶𝗻𝗴 𝗮𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝘁𝗼𝗼𝗹𝘀, social analytics is essential for creating meaningful engagement and driving growth. Stay with us as we reveal how these insights forge 𝘀𝘁𝗿𝗼𝗻𝗴𝗲𝗿 𝗯𝗿𝗮𝗻𝗱 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 and enhance your 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗳𝗼𝗼𝘁𝗽𝗿𝗶𝗻𝘁!🎯🤝 Let’s continue our ‘𝗚𝘂𝗶𝗱𝗲 𝘁𝗼 𝗦𝗼𝗰𝗶𝗮𝗹 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 Part 2!’👇 #digitalexperience #social #googleanalytics #hootsuite

With increasing use of social media, 𝘀𝗼𝗰𝗶𝗮𝗹 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 have reshaped the digital landscape. By delving into data and leveraging insights, brands are redefining their 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 and gaining a 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗲𝗱𝗴𝗲. Discover how social analytics drives this transformation and sets the stage for future success! 🌍🌟 Explore our ‘𝗚𝘂𝗶𝗱𝗲 𝘁𝗼 𝗦𝗼𝗰𝗶𝗮𝗹 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 (part 1)'👀📊 #digitalexperience #technology #socialmedia #analytics

Content personalization 𝘁𝗮𝗶𝗹𝗼𝗿𝘀 𝗰𝗼𝗻𝘁𝗲𝗻𝘁, 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗺𝗲𝘀𝘀𝗮𝗴𝗲𝘀 𝗮𝗻𝗱 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 to individual users based on their behavior, preferences, and demographics. Our 𝗦𝘁𝗼𝗿𝘆𝗚𝗲𝗻𝗜𝗫 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 uses the power of Customer-360 to deliver relevant, customized interactions that resonate with each person. Why is 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 for your business? 𝗟𝗲𝘁’𝘀 𝗳𝗶𝗻𝗱 𝗼𝘂𝘁! 💻📈 #digitalexperience #technology #personalization #content #communication #marketing

We are certain that most of you would've booked your latest #iPhone16 or if you were lucky enough to get it in the first few days, you might be reading this on your new #Apple device! So, as you have a brand new device on the way or in your hand right now....what digital experience are you most looking forward to?📲🗣️ Share your response in our poll!

User personas are 𝘀𝗲𝗺𝗶-𝗳𝗶𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗿𝗲𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻𝘀 of your 𝘁𝗮𝗿𝗴𝗲𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 created based on extensive study and research. They give businesses insights about their target audience, including their preferences and pain points. 𝗨𝘀𝗲𝗿 𝗽𝗲𝗿𝘀𝗼𝗻𝗮 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 should be a cornerstone of a successful marketing strategy, especially when a business uses marketing automation. Being an important type of 𝗠𝗮𝗿𝗧𝗲𝗰𝗵, marketing automation reduces manual effort. It allows marketing teams to focus on s𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴, 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗲𝗻𝗱𝗲𝗮𝘃𝗼𝗿𝘀, 𝗮𝗻𝗱 𝗵𝗶𝗴𝗵-𝗶𝗺𝗽𝗮𝗰𝘁 𝘁𝗮𝘀𝗸𝘀, ultimately 𝗯𝗼𝗼𝘀𝘁𝗶𝗻𝗴 𝗥𝗢𝗜 𝗮𝗻𝗱 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 for the customers. Let's understand 𝘄𝗵𝘆 𝗶𝘀 𝗮 𝘂𝘀𝗲𝗿 𝗽𝗲𝗿𝘀𝗼𝗻𝗮 𝘀𝗼 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁❓👩🏫🎯 #Digital #DigitalExperience #User #Persona #Marketing #Martech #ROI #Customer