ETMasterclass

A little over a week ago, I had the rare privilege of sitting next to and listening to "THE" Prof. Philip Kotler (virtually 😜) in the ETMasterclass on the Future of Marketing. The lessons were profound, and the discussions were engaging. What struck me was how, at 90+ years old, Kotler was still fully involved in the discipline of marketing and teaching about what to expect and how to be relevant, in this new age of AI and immersive marketing—the fundamental principles of marketing remaining intact. #learntoremainrelevant #ETMasterclass

I am thrilled to share that I’ve recently wrapped up an incredible journey with the ETMasterclass, learning from the very legends of Marketing — Philip Kotler and David Aaker. This Masterclass along with key insights from Raja Rajamannar & Arvind Sahay on brand strategy, consumer psychology, and adapting to the digital age were nothing short of transformative. This session has given me fresh perspectives and strategies to take my work to the next level. Thank you, ET Masterclass & Signode India Limited, for making this invaluable experience possible! 🎓 Here’s to applying these powerful lessons and pushing boundaries in the ever-evolving world of marketing. #Marketing #Learning #PhilipKotler #DavidAaker

Indeed a fascinating masterclass with lots of takeaways. Thank you for joining us Gopalkrishna PS

Master the Art of Negotiation with Dr Dishan Kamdar Kamdar & Tanya Menon! Negotiation is no longer just about getting the best deal—it’s about building relationships, fostering trust, and creating win-win outcomes that lead to long-term success. We at ETMasterclass are excited to announce our upcoming 'Mastering Business Negotiation Strategy Masterclass', led by renowned experts Dishan Kamdar and Tanya Menon! This exclusive, interactive masterclass is designed to equip you with the skills needed to excel in any negotiation scenario, from high-stakes business deals to everyday professional interactions. Masterclass Highlights 🔹 Strategies behind Value Creation and ValueSelling will be discussed in detail via a simulation exercise form 🔹 Personal Assessment and Feedback during the masterclass -Participants will have to tackle case studies from the Negotiation and Team Resources Institute (NTR), based on which they will receive personalised feedback to sharpen their negotiation skills in real time. 🔹 Learn through structured practical and case- based programmes, get equipped to manage difficult situations to emerge as better agents of influence. 🔹 Learn how to create value and optimise economic value in the context of long-term relationships (win-win negotiation). 🔹 Managing within-team conflicts & dealing with inter-team conflict. 🔹 Role of Trust building in Negotiations Register now for this one-of-a-kind masterclass and become a more strategic, influential, and effective negotiator! https://lnkd.in/gwD2B4qk #NegotiationSkills #BusinessStrategy #NegotiationMasterclass #LeadershipDevelopment #NegotiationTraining Dr Dishan Kamdar Tanya Menon #ProfessionalDevelopment #BusinessGrowth ETMasterclass Tanya Singh Fazal Misbah

We’re thrilled to share the overwhelming success of our recent Future of Marketing and Branding Masterclass, featuring global marketing legends Philip Kotler , David Aaker, Raja Rajamannar, and Arvind Sahay! This masterclass brought together forward-thinking leaders, marketers, and innovators for an in-depth exploration of the latest trends, strategies, and the future direction of marketing and branding. From breakthrough ideas on building sustainable brands to insights into the power of emotional connection and digital disruption, the masterclass delivered a wealth of actionable insights. Thank you to all the participants and speakers who made this event a remarkable success! Stay tuned for more groundbreaking events as we continue to bring the best minds together to inspire and empower. #MarketingExcellence #BrandingMasterclass #MarketingLeadership #FutureOfMarketing #DigitalTransformation ETMasterclass J Rohan Tanya Singh Mansi Sharma Preksha Pandey Akansha Gupta Mehra

I recently had this incredible opportunity to attend the 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 Masterclass, powered by ETMasterclass and led by the trailblazers of the industry: Prof. Philip Kotler, Father of Marketing, Raja Rajamannar, Chief Marketing & Communications Officer and Founding President, Healthcare Business, Mastercard, Dr. David Aaker, Father of Modern Branding and Prof. Arvind Sahay, Director, MDI Gurgaon & Prof. of Marketing. Their insights were nothing short of revolutionary! Mr. Rajamannar’s concept of 𝗤𝘂𝗮𝗻𝘁𝘂𝗺 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 was especially captivating. As we face a technology tsunami - tapping into tools like 𝗔𝗜, 𝗺𝗲𝘁𝗮𝘃𝗲𝗿𝘀𝗲 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺𝘀, 𝗿𝗲𝗮𝗹-𝘁𝗶𝗺𝗲 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝘀, 𝗻𝗲𝘂𝗿𝗼 𝗽𝗼𝘄𝗲𝗿, 𝗮𝗻𝗱 𝗺𝘂𝗹𝘁𝗶𝘀𝗲𝗻𝘀𝗼𝗿𝘆 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀, Quantum Marketing is transforming marketing into a 𝘀𝗲𝗻𝘀𝗼𝗿𝘆-𝗿𝗶𝗰𝗵 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 that elevates brand engagement to new levels. He took Mastercard’s marketing journey as an example to show how brand recall, awareness, and identity can be strengthened using multisensory marketing while creating a 𝘀𝗲𝗹𝗳-𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗶𝗻𝗴 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺. His emphasis on initiatives like Mastercard’s distinctive cut cards for the visually impaired highlighted how brands can transcend mere transactions to create genuine societal impact. His belief that marketing should enrich consumer interactions across all senses was particularly striking. Prof. Kotler’s insights were a masterclass in their own right. He outlined essential tools for navigating the 𝟱𝗔’𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆—𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀, 𝗮𝗽𝗽𝗲𝗮𝗹, 𝗮𝘀𝗸, 𝗮𝗰𝘁, 𝗮𝗻𝗱 𝗮𝗱𝘃𝗼𝗰𝗮𝘁𝗲—encompassing advertising, content marketing, CRM, and more. He also challenged us to rethink marketing as a holistic journey, guiding us through its evolution from being product-focused (Marketing 1.0) to ensuring immersive brand experiences (Marketing 6.0). The quote that really hit home? “If you’re still in the sam business 5 years from now, you’ll be out of business.” A wake-up call to all of us: 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝘀 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝗼𝗽𝘁𝗶𝗼𝗻𝗮𝗹—𝗶𝘁’𝘀 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹. Dr. Aaker’s take on 𝗱𝗶𝘀𝗿𝘂𝗽𝘁𝗶𝘃𝗲 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 highlighted the vital role branding plays in addressing societal challenges, while Prof. Sahay’s insights into 𝗻𝗲𝘂𝗿𝗼𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 revealed how tapping into consumer memories can foster deeper emotional bonds. This masterclass was a true testament to the idea that marketing is more than just demand generation—it’s about reimagining how we connect, engage, and communicate in an ever-changing landscape. A heartfelt thank you to these incredible leaders for their insights! #marketing #innovation #technology #futurism #Quantummarketing #branding #creativity #communication #brandrecall #brandmanagement #sustainability #neuropower #metaverse #etmasterclass #customerexperience

The thrill was intense as I took my virtual seat in a “𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐧 𝐭𝐡𝐞 𝐀𝐠𝐞 𝐨𝐟 𝐀𝐈,” an ETMasterclass session with the great Professor Philip Kotler, the ultimate marketing genius. This was my first session with him, and I felt like a fanboy. The discussion opened with Prof. Kolter discussing the rapid developments that are altering the marketing landscape. He discussed the need for marketers to adapt to new difficulties posed by the digital revolution, presenting us to a world full of novel tools such as artificial intelligence, algorithms, and virtual and augmented reality. What struck a chord with me was his emphasis on combining these digital breakthroughs with classic marketing mediums such as print, magazines, radio, and television; this fusion is not only exciting but also necessary for developing effective plans. Prof. Kotler's closing remarks included bold predictions about the future of marketing. He predicted that consumers would soon be able to select the best brands without relying on advertisements or salespeople. Success, he said, would be dependent on smart pricing, great branding, and controlling dominating channels. #kotlermarketing #marketing #philipkotler

Thoroughly enjoyed every minute of the ETMasterclass for these two days. Learning from the marketing gurus and pioneers of the industry was like a breathe of fresh air covering topics ranging from quantum marketing, artificial intelligence, neuroscience and disruptive branding. Thanks mjunction services ltd for providing me with such a platform to interact and learn from industry stalwarts. A reader turned fan of their books while developing my own self and career, the experience was indeed like a Dejavu. Talking and hearing to them on an one to one basis was truly nostalgic. #ProfPhilipKotler #DrDavidAaker #ProfArvindSahay #ProfRajaRajamannar #ETMasterclass

Exciting News! Join Us for the Executive Workshop on Mastering M&A Deal Making. We are thrilled to announce our upcoming Executive Workshop on Mastering M&A Deal Making, scheduled for 6th December 2024 in the dynamic city of Mumbai. This one-day intensive workshop is designed for professionals eager to sharpen their M&A skills and gain insights into advanced deal-making strategies. Whether you’re an executive, legal counsel, finance leader, or involved in corporate development, this event will equip you with the tools and knowledge to thrive in today’s competitive business environment. 📅 Date: 6th December 2024 📍 Location: Mumbai, India Seats are limited! Don’t miss this opportunity to learn from top industry experts, engage in immersive simulations, and expand your professional network. For more details, reach out to: antra.sinha@timesinternet.in We look forward to seeing you there! #MergersAndAcquisitions #MAWorkshop #DealMaking #CorporateDevelopment #MumbaiEvents #LegalProfessionals #FinanceExperts #Networking

𝐖𝐢𝐭𝐡 𝐭𝐡𝐞 𝐌𝐚𝐬𝐭𝐞𝐫𝐬 A once-in-a-blue-moon opportunity to share the ‘screen’ with the living legend of marketing, Prof. Philip Kotler. At 93, with over 55 years of academic experience, the energy and enthusiasm he brought to the session titled “𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐧 𝐭𝐡𝐞 𝐀𝐠𝐞 𝐨𝐟 𝐀𝐈,” combined with practical anecdotes, was simply remarkable. Having had the chance to interact with him directly and hearing The Kotler himself say, “That was a good question, and your interpretation is realistic,” felt like earning a brownie badge from a favorite teacher. The icing on the cake was Raja Rajamannar's session on Quantum Marketing, where he highlighted the innovative ‘sonic architecture’ of Mastercard. A big thank you to Sweta Bhardwaj ETMasterclass for organizing and being such a wonderful host. Lastly, I am grateful to Unifi Capital Pvt Ltd., where the culture of continuous learning and contributing to the ecosystem is deeply ingrained in our DNA.